What are Marketer metrics? Crafting the perfect Marketer metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Marketer metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Marketer metrics and KPIs 1. Domain Authority (DA) Measures the overall strength and reputation of a website on a scale from 1 to 100
What good looks like for this metric: Typical websites have a DA between 20-70
Ideas to improve this metric Create high-quality, linkable content Reach out to high-DA sites for backlinks Conduct a competitor analysis for backlink opportunities Utilise social media to promote your content Improve on-page SEO elements 2. Referring Domains Counts the number of unique domains linking to your site
What good looks like for this metric: Aim for an increasing number over time
Ideas to improve this metric Write guest posts on relevant websites Participate in industry forums and communities Engage in influencer outreach Create shareable infographics Offer free tools or resources on your website 3. Backlink Growth Rate Tracks the speed at which new backlinks are acquired
What good looks like for this metric: Strive for a consistent positive growth
Ideas to improve this metric Start an email outreach campaign Regularly update and repurpose old content Collaborate with other content creators Publish original research or case studies Monitor backlink profiles for broken links to restore 4. Backlink Quality Assesses the quality of individual backlinks, considering factors like DA, relevance, and spam score
What good looks like for this metric: High-quality backlinks should come from websites with DA above 50
Ideas to improve this metric Disavow low-quality or spammy backlinks Focus on backlinks from sites relevant to your niche Leverage public relations to gain high-quality links Create content targeting high-authority sites Build relationships with industry leaders 5. Anchor Text Distribution Evaluates the variety and relevance of anchor text used in backlinks
What good looks like for this metric: Aim for a natural and diverse anchor text profile
Ideas to improve this metric Encourage the use of branded anchor texts Avoid over-optimised anchor text Monitor and adjust anchor text for diversity Ensure contextual relevance of anchor text Include URL and generic anchor texts
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Listener Count Number of listeners who tuned in to the podcast episode featuring the appearance
What good looks like for this metric: 500-1000 listeners per episode
Ideas to improve this metric Promote the podcast on social media Encourage word-of-mouth sharing Collaborate with the podcast host for cross-promotion Engage with the podcast audience post-episode Leverage email marketing campaigns 2. Lead Generation Number of new leads generated as a result of the podcast appearance
What good looks like for this metric: 10-20 new leads per appearance
Ideas to improve this metric Include a special offer or call-to-action Mention a landing page or unique URL Utilise tracking links Follow up with listeners via email Provide valuable, actionable insights during the podcast 3. Social Media Engagement Increase in social media interactions (likes, shares, comments) following the podcast appearance
What good looks like for this metric: 15-30% increase in engagement
Ideas to improve this metric Share key highlights from the podcast Use engaging visuals Respond to audience comments and questions Host a live Q&A session Create shareable content related to the podcast topic 4. Website Traffic Spike in website visits post-podcast appearance, measured through unique visitors and page views
What good looks like for this metric: 5-10% increase in traffic
Ideas to improve this metric Mention your website during the podcast Promote blog posts related to podcast topics Offer free resources on your website Use SEO optimised content Collaborate on guest posts 5. Conversion Rate Percentage of podcast listeners who take a desired action (purchase, sign-up, etc.)
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric Offer a limited-time discount Use compelling CTAs Provide a clear value proposition Optimise landing pages for conversions Deliver follow-up content with additional incentives
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1. Cost Per Link The average amount spent to acquire a single backlink. Calculated by dividing total linkbuilding costs by the number of acquired links.
What good looks like for this metric: Between $100 and $500 USD
Ideas to improve this metric Negotiate better rates with linkbuilding providers Utilise content marketing to attract natural links Focus on building relationships with niche influencers Leverage guest posting opportunities Optimise internal resources for linkbuilding efforts 2. Domain Authority of Acquired Links The average domain authority (DA) of the websites providing backlinks. Higher DA indicates better quality links.
What good looks like for this metric: DA 40+
Ideas to improve this metric Target websites with high domain authority Ensure content is highly relevant and valuable Use tools like Moz or Ahrefs to check DA before outreach Develop partnerships with authoritative sites Create shareable and informative content 3. Link Relevancy The relevance of the acquired backlinks to your website's niche. Measured by analysing the thematic similarities between the linking site and your own.
What good looks like for this metric: 80%+ relevancy
Ideas to improve this metric Identify niche-specific websites for linkbuilding Create content that aligns with your target niche Use outreach messages relevant to specific niches Collaborate with niche influencers Conduct detailed competitor backlink analysis 4. Referral Traffic The quantity of traffic directed to your site from backlinks. Measured in terms of sessions or visits originating from referring sites.
What good looks like for this metric: 10% of total traffic
Ideas to improve this metric Focus on high-traffic websites for backlinks Ensure backlinks are placed in high-visibility areas Track and analyse referral traffic patterns Optimise landing pages to convert referral traffic Promote content on social media 5. SERP Ranking Improvement The impact of linkbuilding on your site's search engine results page (SERP) rankings. Measured by the change in position of target keywords.
What good looks like for this metric: 5+ position improvement
Ideas to improve this metric Focus on acquiring high-quality backlinks Regularly update and optimise content Use keywords strategically in anchor texts Conduct periodic SERP analysis Disavow low-quality or spammy backlinks
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1. Number of Backlinks The total number of backlinks pointing to your website
What good looks like for this metric: Varies widely by industry; typically 50-200 backlinks for small to mid-sized sites
Ideas to improve this metric Create high-quality, shareable content Reach out to industry influencers Guest post on relevant blogs Use broken link building strategies Engage in PR activities 2. Domain Authority (DA) A search engine ranking score that predicts how well a website will rank on SERPs
What good looks like for this metric: Typically above 40 for competitive industries
Ideas to improve this metric Improve your website’s SEO Acquire high-quality backlinks Remove toxic backlinks Regularly update your content Optimise for on-page SEO 3. Referral Traffic The amount of traffic your website receives from external sources
What good looks like for this metric: 15-30% of total traffic
Ideas to improve this metric Build relationships with authoritative sites Promote content on social media Engage in online communities and forums Publish content on third-party platforms Use analytics to track and optimise sources 4. Anchor Text Distribution The diversity and relevance of anchor text used in backlinks pointing to your website
What good looks like for this metric: Balanced ratio between branded, exact-match, and generic anchors
Ideas to improve this metric Use natural and varied anchor texts Avoid over-optimisation of anchor texts Monitor and adjust anchor text ratios Analyse competitors' anchor text profiles Create guidelines for anchor text usage 5. Linking Root Domains The number of unique domains that link back to your website
What good looks like for this metric: More than 100 for medium to large sites
Ideas to improve this metric Target diverse websites for backlinks Engage in collaborations with different domains Regularly audit backlink profiles Build micro-sites for link building Participate in industry events and networks
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1. Local search ranking Measures the position of your website in search engine results for local queries
What good looks like for this metric: Top 3 positions
Ideas to improve this metric Optimise Google My Business profile Ensure consistent NAP (Name, Address, Phone) information Encourage customer reviews Create local content Build local backlinks 2. Organic traffic from local search Tracks the number of visitors to your website coming from organic local search results
What good looks like for this metric: 10-30% of total traffic
Ideas to improve this metric Use local keywords in website content Optimise meta tags for local search Improve mobile site performance Add local schema markup Create location-specific landing pages 3. Click-through rate (CTR) from local search Percentage of users who click on your website link in local search results
What good looks like for this metric: 3-5%
Ideas to improve this metric Craft compelling meta descriptions Use local reviews in snippets Improve title tags with local keywords Use attractive URLs Implement rich snippets 4. Local citation volume Number of mentions of your business on other websites, especially directory listings
What good looks like for this metric: 50-100 citations
Ideas to improve this metric Submit to local directories Ensure accurate and consistent citations Monitor and clean up duplicates Get listed in industry-specific directories Leverage data aggregators 5. Customer reviews and ratings Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp
What good looks like for this metric: 4+ star rating with over 50 reviews
Ideas to improve this metric Encourage satisfied customers to leave reviews Respond promptly to reviews Address negative feedback constructively Offer incentives for reviews Highlight positive reviews on your site
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Tracking your Marketer metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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