What are Digital Marketer metrics? Finding the right Digital Marketer metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Digital Marketer metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Digital Marketer metrics and KPIs 1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
← →
1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
← →
1. Local search ranking Measures the position of your website in search engine results for local queries
What good looks like for this metric: Top 3 positions
Ideas to improve this metric Optimise Google My Business profile Ensure consistent NAP (Name, Address, Phone) information Encourage customer reviews Create local content Build local backlinks 2. Organic traffic from local search Tracks the number of visitors to your website coming from organic local search results
What good looks like for this metric: 10-30% of total traffic
Ideas to improve this metric Use local keywords in website content Optimise meta tags for local search Improve mobile site performance Add local schema markup Create location-specific landing pages 3. Click-through rate (CTR) from local search Percentage of users who click on your website link in local search results
What good looks like for this metric: 3-5%
Ideas to improve this metric Craft compelling meta descriptions Use local reviews in snippets Improve title tags with local keywords Use attractive URLs Implement rich snippets 4. Local citation volume Number of mentions of your business on other websites, especially directory listings
What good looks like for this metric: 50-100 citations
Ideas to improve this metric Submit to local directories Ensure accurate and consistent citations Monitor and clean up duplicates Get listed in industry-specific directories Leverage data aggregators 5. Customer reviews and ratings Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp
What good looks like for this metric: 4+ star rating with over 50 reviews
Ideas to improve this metric Encourage satisfied customers to leave reviews Respond promptly to reviews Address negative feedback constructively Offer incentives for reviews Highlight positive reviews on your site
← →
Tracking your Digital Marketer metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Accuracy in Multiple Warehouses