What are Engagement metrics?
Crafting the perfect Engagement metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
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Examples of Engagement metrics and KPIs
Metrics for Employment engagement
1. Employee turnover rate
The percentage of employees who leave the company within a certain period. It's calculated by dividing the number of employees who left by the average number of employees, multiplied by 100.
What good looks like for this metric: 10-15% annually
Ideas to improve this metric- Improve onboarding processes
- Foster a positive company culture
- Offer competitive salaries and benefits
- Provide career development opportunities
- Conduct exit interviews to understand reasons for leaving
2. Employee net promoter score (eNPS)
Measures the likelihood of employees to recommend the company as a good place to work. It's calculated by asking employees to rate their likelihood on a scale from 0-10 and categorizing them as promoters, passives, or detractors.
What good looks like for this metric: 20-50
Ideas to improve this metric- Regularly collect and act on employee feedback
- Enhance internal communication
- Recognize and reward achievements
- Ensure workload balance
- Promote work-life balance
3. Employee satisfaction survey scores
Quantifies employees' overall satisfaction with the company. It's calculated through surveys asking employees to rate their satisfaction on various aspects, averaged into an overall score.
What good looks like for this metric: 70-80%
Ideas to improve this metric- Enhance job role clarity
- Provide consistent feedback
- Create a trustful environment
- Increase engagement in decision-making processes
- Offer flexible working hours
4. Absenteeism rate
The percentage of workdays lost to unplanned absences. It's calculated by dividing the total number of unplanned absence days by the total number of available working days, multiplied by 100.
What good looks like for this metric: 1.5-3%
Ideas to improve this metric- Promote a healthy work environment
- Implement wellness programmes
- Offer flexible leave policies
- Address work-related stress
- Provide mental health support
5. Training participation rate
The percentage of employees participating in professional development programmes. It's calculated by dividing the number of employees who participate in training by the total number of employees, multiplied by 100.
What good looks like for this metric: 60-80%
Ideas to improve this metric- Encourage continuous learning
- Provide online training options
- Make training relevant and beneficial
- Reward participation and completion
- Communicate the value of training programmes
Metrics for User engagement
1. Average Session Duration
The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric- Enhance content quality
- Simplify navigation
- Use engaging media like videos
- Implement interactive elements
- Regularly update content
2. Pages Per Session
The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric- Improve internal linking
- Use engaging calls-to-action
- Create content series
- Offer related content
- Optimise page load times
3. Bounce Rate
The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric- Improve page loading speed
- Use compelling headlines
- Improve mobile optimisation
- Add engaging multimedia
- Enhance user experience design
4. Returning User Rate
The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric- Offer loyalty programmes
- Send regular updates or newsletters
- Personalise user experience
- Implement retargeting ads
- Regularly update content
5. User Interaction Rate
The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric- Create engaging posts
- Incorporate social sharing buttons
- Host contests or challenges
- Use call-to-action prompts
- Respond actively to user comments
Metrics for Mobile App Engagement
1. Daily Active Users (DAU)
The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric- Send push notifications to re-engage users
- Introduce daily challenges or content
- Optimise user onboarding process
- Incorporate in-app social elements
- Provide real-time customer support
2. Session Length
The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric- Improve app speed and performance
- Offer engaging and diverse content
- Personalise the user experience
- Integrate gamification elements
- Streamline user interface and navigation
3. Retention Rate
The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric- Send personalised re-engagement emails
- Regularly update app content and features
- Offer loyalty rewards or incentives
- Create tutorial and help sections
- Gather and act on user feedback
4. Churn Rate
The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric- Analyse and address user pain points
- Offer in-app customer support
- Regularly update and improve the app
- Provide special promotions for returning users
- Monitor and enhance app performance
5. In-App Purchases (IAP) Revenue
Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric- Offer exclusive in-app content
- Create bundled in-app purchase offers
- Run limited-time in-app promotions
- Provide an easy and secure purchase process
- Track and analyse purchase behaviour
Metrics for Product Engagement
1. User Retention Rate
Percentage of users who continue to use the product over a set period of time
What good looks like for this metric: 30-40% after 90 days
Ideas to improve this metric- Send personalised email reminders
- Implement user onboarding tutorials
- Add in-app notifications for new features
- Offer loyalty rewards or discounts
- Conduct user feedback surveys
2. Daily Active Users (DAU)
Number of unique users who engage with the product daily
What good looks like for this metric: 10-20% of total users
Ideas to improve this metric- Increase the frequency of updates
- Incorporate gamification elements
- Encourage social sharing
- Optimise app load times
- Run promotional campaigns
3. Session Length
Average duration of time a user spends on the product in a single session
What good looks like for this metric: 5-10 minutes
Ideas to improve this metric- Simplify navigation within the app
- Add value-rich content
- Make user tasks easier to complete
- Enable personalised experiences
- Implement engaging design elements
4. Churn Rate
Percentage of users who stop using the product over a given period
What good looks like for this metric: 5-7% monthly
Ideas to improve this metric- Identify pain points through user feedback
- Improve customer support
- Enhance product features based on feedback
- Offer re-engagement incentives
- Streamline the user experience
5. Feature Adoption Rate
Percentage of users utilising new or specific features of the product
What good looks like for this metric: 25-30%
Ideas to improve this metric- Create feature-specific tutorials
- Promote new features through email
- Highlight features in-app
- Gather and act on feedback for new features
- Incentivise users to try new features
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Metrics for Recruitment and inclusion
1. Time to fill
Average number of days taken to fill a job vacancy from when it was posted until an offer is accepted
What good looks like for this metric: 30-50 days
Ideas to improve this metric- Streamline the interview process
- Utilise automated applicant tracking systems
- Refine job descriptions
- Leverage recruitment agencies
- Enhance employer branding
2. Offer acceptance rate
Percentage of job offers accepted by candidates out of the total offers made
What good looks like for this metric: 85-95%
Ideas to improve this metric- Ensure competitive compensation packages
- Improve the candidate experience
- Communicate career growth opportunities
- Engage with potential hires pre-offer
- Conduct market research on industry standards
3. Employee retention rate
Percentage of employees who remain with the company over a specified period
What good looks like for this metric: 85-90% annually
Ideas to improve this metric- Enhance onboarding processes
- Implement employee engagement initiatives
- Offer continuous training and development
- Foster a positive work culture
- Provide clear career advancement paths
4. Diversity ratio
The ratio of employees from diverse backgrounds compared to the total workforce
What good looks like for this metric: Varies by industry and location
Ideas to improve this metric- Create inclusive hiring practices
- Support employee resource groups
- Offer unconscious bias training
- Monitor and report on diversity metrics regularly
- Engage with diverse recruitment sources
5. Employee engagement score
Measurement of how engaged and satisfied employees are with their work environment
What good looks like for this metric: 65-85%
Ideas to improve this metric- Conduct regular employee surveys
- Act on feedback received from employees
- Implement work-life balance initiatives
- Encourage open communication
- Recognise and reward employee contributions
Metrics for Product Virality
1. Viral Coefficient
Measures how many new users each existing user brings in. Calculated as (Number of invitations sent by existing users * Conversion rate of the invitations) / Total number of existing users
What good looks like for this metric: 1.0 or higher
Ideas to improve this metric- Create incentives for users to refer others
- Simplify the referral process
- Enhance the referral reward system
- Optimise onboarding processes for referred users
- Regularly test and refine referral messages
2. Invite Conversion Rate
The percentage of invitations sent out that result in new users. Calculated as (Number of successful invites / Total invites sent) * 100
What good looks like for this metric: 20-30%
Ideas to improve this metric- Personalise invitation messages
- Optimise follow-up sequences
- A/B test different invitation templates
- Offer additional incentives for completion
- Improve the perceived value of joining
3. Time to First Referral
The average time it takes for a new user to make their first referral. Calculated by tracking the time between user registration and their first successful referral
What good looks like for this metric: Within 7 days
Ideas to improve this metric- Create a sense of urgency
- Provide clear instructions on how to refer
- Showcase the benefits immediately
- Use gamification strategies
- Send targeted reminders
4. User Retention Rate
Percentage of users who continue to use the product over a specific period. Calculated as (Number of users at end of period – Number of new users during period) / Number of users at start of period * 100
What good looks like for this metric: 35% after one month
Ideas to improve this metric- Provide continuous value through updates
- Engage users with regular content
- Offer personalised experiences
- Implement user feedback
- Ensure seamless and user-friendly design
5. Daily Active Users (DAU) / Monthly Active Users (MAU)
The ratio of daily active users to monthly active users, indicating how sticky the product is. Calculated as DAU / MAU
What good looks like for this metric: 20% or higher
Ideas to improve this metric- Encourage daily engagement through notifications
- Develop engaging daily content or features
- Analyse and replicate behaviours of highly active users
- Implement loyalty programs
- Regularly update and improve product features
Metrics for HR KPIs
1. Employee Turnover Rate
The percentage of employees who leave the company during a certain period of time, calculated by dividing the number of employees who leave by the average number of employees and multiplying by 100
What good looks like for this metric: 10-15%
Ideas to improve this metric- Enhance employee engagement programmes
- Improve internal communication
- Offer competitive salaries and benefits
- Create a clear career progression path
- Regularly review and improve company culture
2. Time to Hire
The average number of days it takes from when a job opens until an offer is accepted, indicating the efficiency of the hiring process
What good looks like for this metric: 40-50 days
Ideas to improve this metric- Streamline the interview process
- Utilise applicant tracking systems
- Enhance job descriptions
- Build a talent pipeline
- Increase employer branding
3. Employee Engagement Rate
The level of employee commitment and involvement towards their organisation, typically measured through surveys and engagement scores
What good looks like for this metric: 70-80%
Ideas to improve this metric- Regularly conduct employee surveys
- Offer professional development opportunities
- Recognise and reward employees
- Foster a positive work environment
- Encourage regular feedback sessions
4. Absenteeism Rate
The percentage of workdays employees are absent, calculated by dividing the number of days missed by the total number of workdays available
What good looks like for this metric: 1.5-3%
Ideas to improve this metric- Implement wellness programmes
- Improve workplace conditions
- Address potential causes of stress
- Provide flexible work options
- Promote a healthy work-life balance
5. Training Cost Per Employee
The amount of money spent on training each employee, including materials, time, and any external training sessions
What good looks like for this metric: $1,000-$1,500
Ideas to improve this metric- Evaluate the effectiveness of existing training programmes
- Utilise more in-house training resources
- Leverage online learning platforms
- Negotiate better rates with external trainers
- Ensure training aligns with company goals
Metrics for Product Management Success
1. Customer Satisfaction (CSAT)
Measures customer satisfaction based on their experience with the product, typically through surveys
What good looks like for this metric: 75%-85%
Ideas to improve this metric- Improve customer support
- Enhance product features
- Implement user feedback promptly
- Conduct regular user experience reviews
- Offer personalised customer interactions
2. Net Promoter Score (NPS)
Measures customer loyalty by asking how likely they are to recommend the product to others
What good looks like for this metric: 30-50
Ideas to improve this metric- Implement user-friendly design
- Enhance product reliability
- Offer proactive customer support
- Regularly update and improve the product
- Conduct customer satisfaction surveys
3. Monthly Active Users (MAU)
Tracks the number of unique users engaging with the product within a month
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Increase marketing efforts
- Enhance user engagement features
- Regularly update content
- Simplify onboarding process
- Offer promotions or incentives
4. Customer Retention Rate
Measures the percentage of customers who continue using the product over a specific period
What good looks like for this metric: 80%-90%
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Analyse and address churn reasons
- Regularly engage with customers
- Offer loyalty programmes
5. Average Revenue Per User (ARPU)
Calculates the average income generated per user, typically on a monthly or annual basis
What good looks like for this metric: Varies by industry
Ideas to improve this metric- Upsell premium features
- Introduce new pricing models
- Increase user engagement
- Expand user base
- Conduct pricing analysis
Metrics for Finding Basketball Team Investors
1. Investor Lead Conversion Rate
The percentage of investor leads that become actual investors
What good looks like for this metric: 5-10%
Ideas to improve this metric- Refine your target investor profile
- Enhance the quality of investor pitch deck
- Utilise personalised communication strategies
- Provide attractive investment incentives
- Follow-up consistently with leads
2. Average Investment Amount
The average amount of money invested by investors
What good looks like for this metric: $10,000 - $50,000
Ideas to improve this metric- Highlight potential high returns on investment
- Showcase successful case studies
- Enhance stakeholder engagement activities
- Offer exclusive opportunities for larger investors
- Improve clarity and transparency of financial reports
3. Investor Engagement Rate
The level of interaction and engagement from potential investors during the investment process
What good looks like for this metric: 40-60%
Ideas to improve this metric- Host investor networking events
- Create engaging investor newsletters
- Utilise social media for investor engagement
- Offer behind-the-scenes access to the team
- Conduct regular investor update meetings
4. Investment Proposal Acceptance Rate
The percentage of investment proposals that are accepted by investors
What good looks like for this metric: 10-20%
Ideas to improve this metric- Craft compelling investment proposals
- Provide clear risk and benefit analyses
- Strengthen team and management capabilities
- Show a proven track record of success
- Negotiate favourable terms and conditions
5. Funding Goal Achievement Rate
The percentage of the funding goal that is achieved from investor contributions
What good looks like for this metric: 70-90%
Ideas to improve this metric- Set realistic and achievable funding goals
- Utilise a tiered funding approach
- Engage a broad spectrum of potential investors
- Provide alternative funding mechanisms
- Regularly communicate the progress towards goals
Metrics for Manager Behavioural Change Impact
1. Employee Engagement Score
Measures the level of engagement employees feel at work, often assessed via surveys
What good looks like for this metric: Typical benchmark values range from 60-80%
Ideas to improve this metric- Conduct regular team feedback sessions
- Implement open-door policy for discussions
- Encourage team collaboration in decision-making
- Recognise team contributions publicly
- Provide professional development opportunities
2. Team Collaboration Index
Assesses the frequency and quality of collaboration among team members
What good looks like for this metric: Benchmark values depend on industry; however, 70-85% is typical
Ideas to improve this metric- Foster team-building activities
- Utilise collaboration tools for projects
- Clarify team roles and responsibilities
- Incentivise collaborative successes
- Monitor and reward team achievements
3. Employee Satisfaction Score
Evaluates overall employee satisfaction with the management and working conditions
What good looks like for this metric: A typical satisfaction score ranges from 65-85%
Ideas to improve this metric- Conduct satisfaction surveys regularly
- Address individual concerns promptly
- Provide transparent company updates
- Enhance workplace facilities
- Offer flexible working arrangements
4. Turnover Rate
Measures the rate at which employees leave the organisation
What good looks like for this metric: Average turnover rates are between 10-20% annually
Ideas to improve this metric- Promote career advancement internally
- Enhance employee reward programmes
- Offer competitive salary and benefits
- Encourage work-life balance
- Conduct exit interviews for insights
5. 360-Degree Feedback Ratings
Aggregates reviews provided by peers, subordinates, and managers on an employee's performance
What good looks like for this metric: Ratings usually range from 3.5 to 4.5 out of 5
Ideas to improve this metric- Train managers in giving constructive feedback
- Implement regular 360-degree feedback sessions
- Address feedback results in performance reviews
- Encourage honest and open communication
- Use feedback to guide personal development plans
Metrics for Increasing LinkedIn Followers
1. Follower Growth Rate
Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric- Post consistently
- Engage with followers' content
- Share industry-relevant news
- Utilise hashtags effectively
- Collaborate with influencers
2. Engagement Rate
Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric- Ask questions in posts
- Respond to comments and messages
- Use high-quality visuals
- Run polls or surveys
- Offer valuable insights
3. Content Reach
Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric- Share posts at optimal times
- Tag relevant people and companies
- Encourage shares from followers
- Leverage LinkedIn Stories
- Use LinkedIn ads
4. Click-Through Rate (CTR)
Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric- Craft compelling headlines
- Use clear calls to action
- Include short, engaging descriptions
- Utilise attention-grabbing visuals
- Test different link placements
5. Profile Views
Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric- Update profile regularly
- Use a professional profile picture
- Optimise headline and summary
- Request endorsements and recommendations
- Include relevant keywords
Metrics for Decrease in Stress Levels
1. Employee Stress Survey Score
Measures employee stress levels through a structured survey using a standardised stress scale
What good looks like for this metric: An average score of 3.5 on a scale of 1 to 5
Ideas to improve this metric- Conduct regular stress surveys
- Incorporate relaxation techniques into daily routine
- Introduce flexible working hours
- Improve communication channels
- Provide access to counselling services
2. Absenteeism Rate
Reflects the percentage of workdays missed due to stress-related absences
What good looks like for this metric: A typical absenteeism rate of 2% is observed
Ideas to improve this metric- Educate employees on stress management
- Enhance support for mental health issues
- Monitor workload to prevent burnout
- Foster a positive work environment
- Incentivise maintaining low absenteeism
3. Employee Turnover Rate
Represents the rate at which employees leave the company voluntarily for stress-related reasons
What good looks like for this metric: An acceptable turnover rate is about 10%
Ideas to improve this metric- Offer career development opportunities
- Ensure employees have a voice in decision-making
- Regularly assess job satisfaction levels
- Promote a healthy work-life balance
- Conduct exit interviews to understand stress factors
4. Participation Rate in Wellbeing Activities
Indicates the percentage of employees engaging in sensory breaks and creative activities
What good looks like for this metric: Participation rate should be around 75%
Ideas to improve this metric- Schedule activities at convenient times
- Clearly communicate the benefits of activities
- Offer a diverse range of activities
- Encourage team leaders to participate
- Provide feedback mechanisms to improve activities
5. Employee Engagement Score
Measures employee engagement levels which inversely correlate with stress
What good looks like for this metric: An average engagement score of 75% is typical
Ideas to improve this metric- Strengthen recognition and reward systems
- Develop a sense of purpose in roles
- Facilitate team bonding activities
- Implement regularly scheduled one-on-one meetings
- Encourage transparent communication at all levels
Metrics for Fulfillment and growth
1. Employee engagement score
Measures the level of engagement employees feel towards their work, typically gathered through surveys
What good looks like for this metric: 70-80%
Ideas to improve this metric- Encourage open communication
- Provide opportunities for feedback
- Recognize and reward achievements
- Offer professional development programs
- Foster a positive work environment
2. Employee retention rate
Calculated as the percentage of employees who stay with the company over a specific period
What good looks like for this metric: 85-90%
Ideas to improve this metric- Create clear career paths
- Provide competitive compensation
- Ensure work-life balance
- Foster a strong company culture
- Conduct exit interviews
3. Professional development participation
Tracks the number of employees engaging in professional development activities
What good looks like for this metric: 60-75%
Ideas to improve this metric- Promote development opportunities
- Subsidize costs of courses
- Incorporate development into performance reviews
- Provide time for learning
- Highlight success stories
4. Internal promotion rate
Percentage of roles filled by internal candidates rather than external hires
What good looks like for this metric: 15-20%
Ideas to improve this metric- Identify and groom top talent
- Offer leadership training
- Create mentorship programs
- Set clear promotion criteria
- Monitor and address skill gaps
5. Work-life balance score
Evaluates how employees feel about their work-life balance, often measured through surveys
What good looks like for this metric: 70-80%
Ideas to improve this metric- Implement flexible work hours
- Encourage taking vacations
- Promote wellness programs
- Regularly assess workloads
- Provide support for remote work
Tracking your Engagement metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples