The objective of the "Social Media Adverb Marketing" plan involves utilizing specific metrics to gauge the effectiveness of marketing efforts. Metrics like Engagement Rate focus on audience interactions through likes, comments, and shares. This matters because high engagement indicates that content resonates with viewers. Similarly, Reach measures how many unique users see the content, which is vital for brand visibility.
Click-Through Rate (CTR) and Conversion Rate help track the effectiveness of converting views into actions, such as clicks or purchases. These metrics are crucial for assessing the real impact of marketing campaigns. Meanwhile, Social Share of Voice provides insights into the brand's position relative to competitors, highlighting areas where improvement can be achieved to enhance market leadership.
Top 5 metrics for Social Media Adverb Marketing
1. Engagement Rate
Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
How to improve this metric:- Post during peak audience times
- Utilise engaging call-to-actions
- Encourage user-generated content
- Access analytics to determine audience preferences
- Enhance visual appeal with quality images or videos
2. Reach
Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
How to improve this metric:- Collaborate with influencers
- Use targeted hashtags
- Deploy social media ads
- Engage with similar profiles
- Share content regularly and consistently
3. Click-Through Rate (CTR)
Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
How to improve this metric:- Craft compelling headlines
- Ensure ad verb positioning is clear
- Use crisp and engaging thumbnails
- Incorporate strong call-to-actions
- Simplify the post to focus on the link
4. Conversion Rate
Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
How to improve this metric:- Streamline landing page design
- Add testimonials for credibility
- Offer introductory discounts
- Conduct A/B testing on adverbs used
- Facilitate ease of navigation
5. Social Share of Voice
Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
How to improve this metric:- Actively monitor social conversations
- Engage with audience comments
- Foster community around your brand
- Address negative feedback promptly
- Publicize success stories and case studies
How to track Social Media Adverb Marketing metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
