What are Conversion metrics? Finding the right Conversion metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Conversion metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Conversion metrics and KPIs 1. Engagement Rate Percentage of interactions (likes, comments, shares) a post receives relative to the total audience reached
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Post during peak audience times Utilise engaging call-to-actions Encourage user-generated content Access analytics to determine audience preferences Enhance visual appeal with quality images or videos 2. Reach Total number of unique users who have seen your content
What good looks like for this metric: 10% - 20% of followers
Ideas to improve this metric Collaborate with influencers Use targeted hashtags Deploy social media ads Engage with similar profiles Share content regularly and consistently 3. Click-Through Rate (CTR) Percentage of users who click on a link in your post compared to the total users who saw the post
What good looks like for this metric: 0.5% - 3%
Ideas to improve this metric Craft compelling headlines Ensure ad verb positioning is clear Use crisp and engaging thumbnails Incorporate strong call-to-actions Simplify the post to focus on the link 4. Conversion Rate Percentage of users who take a desired action, such as signing up or purchasing, after clicking through
What good looks like for this metric: 2% - 5%
Ideas to improve this metric Streamline landing page design Add testimonials for credibility Offer introductory discounts Conduct A/B testing on adverbs used Facilitate ease of navigation 5. Social Share of Voice Percentage of total social media mentions about your brand relative to your competitors
What good looks like for this metric: 30% - 50% depending on competition
Ideas to improve this metric Actively monitor social conversations Engage with audience comments Foster community around your brand Address negative feedback promptly Publicize success stories and case studies
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1. Conversion Rate The percentage of visitors to your website who successfully open a bank account online.
What good looks like for this metric: 5-15%
Ideas to improve this metric Simplify the online account opening process Improve website speed Enhance clarity of instructions Offer live chat support Test and refine user interface 2. Application Completion Rate The percentage of users who start the application process and successfully complete it.
What good looks like for this metric: Above 80%
Ideas to improve this metric Make forms shorter and simpler Provide clear progress indicators Reduce mandatory fields initially Allow saving applications for later completion Offer guidance and help during the process 3. Time to Open Account The average time it takes for a customer to complete the online account opening process.
What good looks like for this metric: Less than 10 minutes
Ideas to improve this metric Streamline verification processes Automate document uploads Use pre-filled forms where possible Minimize user input requirements Provide instant confirmation upon completion 4. Abandonment Rate The percentage of users who start but do not complete the online account opening process.
What good looks like for this metric: Less than 20%
Ideas to improve this metric Analyze drop-off points in the process Simplify the user journey Send reminders for incomplete applications Offer incentives to complete applications Enhance user experience with feedback opportunities 5. Customer Satisfaction Score A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.
What good looks like for this metric: Above 80%
Ideas to improve this metric Conduct regular customer surveys Act on feedback to improve processes Ensure help resources are easily accessible Provide tutorials or guides Monitor customer service response times
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1. Conversion Rate The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Optimise landing pages Provide relevant promotional material to affiliates Test different call-to-actions Offer incentives for higher conversions Reduce the number of steps to purchase 2. Average Order Value (AOV) The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric Upsell related products Create product bundles Offer free shipping at a certain threshold Run limited-time promotions Suggest personalised recommendations 3. Click-Through Rate (CTR) The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric Enhance the design of affiliate banners Use compelling copy Place links in high-visibility areas Test different link formats Foster affiliate engagement 4. Return on Investment (ROI) The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric Identify high-performing affiliates Negotiate better terms with affiliates Cut down on ineffective partnerships Invest in high-converting channels Monitor affiliate activities to prevent fraud 5. Number of Active Affiliates The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric Regularly recruit new affiliates Provide ongoing training and resources Offer competitive commission rates Develop strong relationships with top affiliates Host motivational contests and challenges
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1. Foot Traffic Volume Measures the number of visitors in a store within a given time frame
What good looks like for this metric: 500-1000 visitors per day
Ideas to improve this metric Enhance window display to attract more passersby Use in-store signage to guide and influence customer paths Increase advertising efforts during peak shopping seasons Organise in-store events to drive more traffic Ensure store exterior is clean and welcoming 2. Conversion Rate Percentage of store visitors who make a purchase
What good looks like for this metric: 20-40%
Ideas to improve this metric Train staff to engage and assist customers effectively Optimise product placements based on shopping patterns Ensure easy navigation and accessibility within the store Offer promotions or limited-time discounts Improve checkout experience to reduce wait times 3. Average Transaction Value Average amount spent by customers per purchase
What good looks like for this metric: USD 100-200
Ideas to improve this metric Bundle products to encourage higher spending Upsell complementary or premium products Create appealing offers for higher-margin items Display higher-priced products prominently Analyse customer preferences to curate targeted promotions 4. Sell-through Rate Percentage of inventory sold in a given period
What good looks like for this metric: 70-90%
Ideas to improve this metric Rotate displays regularly to keep them fresh Utilise data analytics for inventory optimization Highlight slow-moving items through promotions Adjust pricing strategy based on seasonality and demand Ensure sufficient inventory of popular items 5. Customer Dwell Time Average amount of time customers spend in the store
What good looks like for this metric: 15-25 minutes
Ideas to improve this metric Create engaging in-store experiences or demonstrations Provide comfortable seating areas to encourage longer visits Strategically place engaging digital displays Refresh visual displays to maintain customer interest Curate music and scents to enhance the shopping atmosphere
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1. Daily Sales Volume The total number of tickets sold each day
What good looks like for this metric: Consistently increasing towards 75% target by Week 10
Ideas to improve this metric Launch early bird promotions Utilise social media marketing Offer group discounts Create an urgency with countdowns Collaborate with influencers 2. Sales Growth Rate The percentage increase or decrease in ticket sales compared to the previous period
What good looks like for this metric: Aim for an increasing trend week-over-week
Ideas to improve this metric Analyse sales data to identify trends Adjust marketing campaigns based on performance Improve online purchasing experience Target new customer segments Enhance customer retention programmes 3. Conversion Rate The percentage of visitors to the ticket site who complete a purchase
What good looks like for this metric: Average is typically 2-3%
Ideas to improve this metric Simplify the checkout process Improve website loading speed Add testimonials and reviews Use clear and compelling calls-to-action Offer various payment options 4. Customer Acquisition Cost (CAC) The total cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers
What good looks like for this metric: Aim to keep below $30 for cost efficiency
Ideas to improve this metric Optimise digital ad spend Utilise referral programmes Leverage email marketing Focus on organic SEO efforts Analyse and eliminate wasted spend 5. Return on Advertising Spend (ROAS) A measure of revenue generated per dollar of advertising spent
What good looks like for this metric: A typical target is 4:1
Ideas to improve this metric Refine audience targeting Continuously test ad creatives Focus on high-performing channels Monitor and adjust bids regularly Use retargeting strategies effectively
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1. Conversion Rate The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric Improve landing page design Provide clear call-to-action Offer tailored promotions Optimise user experience Segment traffic for analysis 2. Average Order Value (AOV) The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric Upsell complementary products Introduce product bundles Offer discounts on larger purchases Highlight premium offerings Ensure easy checkout process 3. Customer Retention Rate The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric Strengthen customer relationships Initiate loyalty programmes Provide exceptional customer service Ensure consistent communication Gather and act on feedback 4. Click-Through Rate (CTR) The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric Use compelling ad copy Design eye-catching creatives Test various link placements Target the right audience Optimise for mobile devices 5. Return on Investment (ROI) A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric Reduce acquisition costs Enhance affiliate relationships Optimise budget allocation Track and analyse expenses Focus on high-performing affiliates
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1. Total Tickets Sold Total number of tickets sold at any point during the campaign
What good looks like for this metric: 75% of total tickets by week 10
Ideas to improve this metric Increase social media marketing Offer early bird discounts Engage influencers for promotions Host promotional events Partner with local businesses for cross-promotions 2. Weekly Ticket Sales Growth Percentage increase in tickets sold week over week
What good looks like for this metric: 5-10% growth per week
Ideas to improve this metric Run weekly promotions or flash sales Send reminder emails to potential attendees Highlight the event's exclusivity and benefits Post customer testimonials and reviews Utilize countdowns to create urgency 3. Average Revenue Per Ticket Average revenue generated per ticket sold at $250
What good looks like for this metric: $250 per ticket
Ideas to improve this metric Introduce premium ticket tiers Offer group booking discounts Bundle tickets with other products or services Upsell additional event experiences Improve the perceived value of the ticket 4. Conversion Rate Percentage of website visitors who purchase a ticket
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric Optimize the checkout process Display clear benefits and features Use retargeting ads for abandoned carts Improve page load speed Provide multiple payment options 5. Customer Acquisition Cost Total cost spent on acquiring one ticket purchaser
What good looks like for this metric: Below $50 per customer
Ideas to improve this metric Utilize cost-effective marketing channels Optimize advertising campaigns Focus on high-converting audiences Engage in referral programs Improve customer engagement strategies
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1. Conversion Rate The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric Optimise landing pages Improve affiliate training Enhance call-to-action clarity Use targeted marketing strategies A/B test promotional content 2. Return on Investment (ROI) The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric Negotiate better commission rates Focus on high-value affiliates Reduce unnecessary marketing expenses Regularly review and adjust strategies Utilise performance analytics 3. Affiliate Engagement Rate The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric Provide regular updates and incentives Offer exclusive promotions Engage affiliates with personalised communication Provide high-quality marketing materials Host training and feedback sessions 4. Customer Lifetime Value (CLV) The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric Enhance customer onboarding processes Provide exceptional customer service Create loyalty programs Upsell complementary products or services Gather and act on customer feedback 5. Affiliate Retention Rate The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric Provide competitive commission structures Regularly communicate value and success tips Recognise and reward top performers Simplify the payout process Foster a supportive affiliate community
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1. Listening Rate Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric Create engaging and relevant content Improve ad placement within the podcast Experiment with different ad lengths Use well-known voices or hosts Incorporate storytelling elements 2. Conversion Rate Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric Use clear call-to-actions Offer exclusive discount codes Simplify the listener journey Retarget listeners with follow-up ads Track and refine ad copy 3. Cost Per Acquisition (CPA) The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric Negotiate better ad rates Focus on high-conversion podcast channels Optimize your landing page Continuously test ad creatives Leverage audience insights 4. Reach The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric Collaborate with popular podcasts Promote across multiple platforms Leverage social media marketing Offer shareable content Invest in cross-promotion 5. Engagement Rate The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric Create interactive ad content Encourage listener participation Feature listener testimonials Engage with listeners on social media Incorporate listener feedback
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1. Conversion Rate The percentage of users who take a desired action (e.g., sign up, purchase) after interacting with a design element.
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Simplify user interface Highlight calls to action Ensure mobile-friendly design Improve page loading times Conduct A/B testing 2. Brand Perception Score A measurement of how consumers perceive the brand based on surveys and feedback.
What good looks like for this metric: 70% to 85% positive
Ideas to improve this metric Consistently use brand colours and typography Gather and act on customer feedback Develop strong brand messaging Conduct regular brand audits Enhance visual storytelling 3. Lead Generation Rate The number of new leads acquired through design elements divided by the total number of visitors.
What good looks like for this metric: 10% to 15%
Ideas to improve this metric Create engaging landing pages Provide valuable content offers Optimise forms for user experience Implement dynamic design layouts Use high-quality visuals 4. Customer Retention Rate The percentage of existing customers who remain engaged with the brand over a specific period.
What good looks like for this metric: 20% to 30%
Ideas to improve this metric Enhance personalized user experiences Utilise feedback to refine design elements Optimize customer journey maps Introduce loyalty programmes Streamline communication channels 5. Social Media Engagement The level of interaction (likes, shares, comments) with design-focused content on social media platforms.
What good looks like for this metric: 3% to 5% engagement rate
Ideas to improve this metric Create visually appealing content Use platform-specific design sizes Engage with followers regularly Leverage trending design themes Incorporate user-generated content
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1. Investor Lead Conversion Rate The percentage of investor leads that become actual investors
What good looks like for this metric: 5-10%
Ideas to improve this metric Refine your target investor profile Enhance the quality of investor pitch deck Utilise personalised communication strategies Provide attractive investment incentives Follow-up consistently with leads 2. Average Investment Amount The average amount of money invested by investors
What good looks like for this metric: $10,000 - $50,000
Ideas to improve this metric Highlight potential high returns on investment Showcase successful case studies Enhance stakeholder engagement activities Offer exclusive opportunities for larger investors Improve clarity and transparency of financial reports 3. Investor Engagement Rate The level of interaction and engagement from potential investors during the investment process
What good looks like for this metric: 40-60%
Ideas to improve this metric Host investor networking events Create engaging investor newsletters Utilise social media for investor engagement Offer behind-the-scenes access to the team Conduct regular investor update meetings 4. Investment Proposal Acceptance Rate The percentage of investment proposals that are accepted by investors
What good looks like for this metric: 10-20%
Ideas to improve this metric Craft compelling investment proposals Provide clear risk and benefit analyses Strengthen team and management capabilities Show a proven track record of success Negotiate favourable terms and conditions 5. Funding Goal Achievement Rate The percentage of the funding goal that is achieved from investor contributions
What good looks like for this metric: 70-90%
Ideas to improve this metric Set realistic and achievable funding goals Utilise a tiered funding approach Engage a broad spectrum of potential investors Provide alternative funding mechanisms Regularly communicate the progress towards goals
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1. Conversion Rate Percentage of dispensing doctors converted to sales accounts
What good looks like for this metric: 15-20%
Ideas to improve this metric Enhance sales presentation to highlight unique product benefits Offer promotions or introductory discounts to new clients Leverage testimonials or case studies from existing clients Provide comprehensive training sessions on product usage Develop a targeted follow-up strategy to re-engage prospects 2. Average Revenue Per Doctor Average sales revenue generated from each converted doctor
What good looks like for this metric: $10,000 per doctor per quarter
Ideas to improve this metric Upsell additional products and services Introduce loyalty or rewards programmes for high-volume purchases Regularly assess and adjust pricing strategies Build relationships to better understand doctor needs Provide personalised offers based on historical sales data 3. Time to Conversion Average time taken to convert a dispensing doctor from prospect to client
What good looks like for this metric: 3 months
Ideas to improve this metric Streamline the onboarding process Enhance initial communication to address potential objections early Identify and target high-potential prospects Utilise digital tools to speed up engagement Provide real-time support to address queries promptly 4. Customer Satisfaction Score Measure of satisfaction level of converted doctors with products and services
What good looks like for this metric: Score above 80%
Ideas to improve this metric Conduct regular feedback surveys Implement a robust support and care system for ongoing assistance Focus on product quality and consistency Engage with customers through regular health checks and touchpoints Provide comprehensive resources and educational materials 5. Market Share Growth Increase in percentage of sales in specific districts attributed to these doctors
What good looks like for this metric: 5-10% growth annually
Ideas to improve this metric Analyse competitors to identify differentiators Expand product offerings tailored to district-specific needs Align marketing efforts with local demand trends Focus on relationship-building with key influencers in the district Invest in localised advertising campaigns
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1. Visual Display Impact The effectiveness of store displays to attract and engage customers, often measured through customer feedback and sales data.
What good looks like for this metric: High-impact displays see a 20% increase in foot traffic
Ideas to improve this metric Enhance lighting around displays Incorporate interactive elements Regularly update display themes Use vibrant colours and contrasts Place best-selling products at eye level 2. Customer Dwell Time The average time a customer spends in the store, indicating engagement with the visual merchandising.
What good looks like for this metric: Average dwell time of 15-20 minutes
Ideas to improve this metric Create engaging product zones Ensure clear and inviting store layout Provide seating areas Use ambient music to enhance atmosphere Offer in-store promotions 3. Conversion Rate The percentage of store visitors who make a purchase, demonstrating the effectiveness of displays.
What good looks like for this metric: A conversion rate of 20-30%
Ideas to improve this metric Highlight key promotions Simplify the checkout process Train staff for upselling techniques Use digital signage for dynamic product display Facilitate product trials 4. Sales Per Square Foot Total sales divided by sales floor area, showing how effectively space is used to drive sales.
What good looks like for this metric: USD 300-400 per square foot annually
Ideas to improve this metric Optimise product placement Conduct regular space audits Maximise use of aisle ends Focus on high-margin items Rotate products according to seasonal trends 5. Product Placement Effectiveness Analysis of product location within the store and its influence on sales, often through A/B testing.
What good looks like for this metric: A 10-15% increase in sales after strategic repositioning
Ideas to improve this metric Conduct A/B testing for product location Utilise customer flow data Place complementary products together Ensure visibility of top products Use end-caps for new arrivals
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Tracking your Conversion metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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