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Visual Merchandiser metrics and KPIs

What are Visual Merchandiser metrics?

Developing an effective Visual Merchandiser metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Visual Merchandiser metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Visual Merchandiser metrics and KPIs

Metrics for Visual Merchandising MINISO

  • 1. Visual Display Impact

    The effectiveness of store displays to attract and engage customers, often measured through customer feedback and sales data.

    What good looks like for this metric: High-impact displays see a 20% increase in foot traffic

    Ideas to improve this metric
    • Enhance lighting around displays
    • Incorporate interactive elements
    • Regularly update display themes
    • Use vibrant colours and contrasts
    • Place best-selling products at eye level

  • 2. Customer Dwell Time

    The average time a customer spends in the store, indicating engagement with the visual merchandising.

    What good looks like for this metric: Average dwell time of 15-20 minutes

    Ideas to improve this metric
    • Create engaging product zones
    • Ensure clear and inviting store layout
    • Provide seating areas
    • Use ambient music to enhance atmosphere
    • Offer in-store promotions

  • 3. Conversion Rate

    The percentage of store visitors who make a purchase, demonstrating the effectiveness of displays.

    What good looks like for this metric: A conversion rate of 20-30%

    Ideas to improve this metric
    • Highlight key promotions
    • Simplify the checkout process
    • Train staff for upselling techniques
    • Use digital signage for dynamic product display
    • Facilitate product trials

  • 4. Sales Per Square Foot

    Total sales divided by sales floor area, showing how effectively space is used to drive sales.

    What good looks like for this metric: USD 300-400 per square foot annually

    Ideas to improve this metric
    • Optimise product placement
    • Conduct regular space audits
    • Maximise use of aisle ends
    • Focus on high-margin items
    • Rotate products according to seasonal trends

  • 5. Product Placement Effectiveness

    Analysis of product location within the store and its influence on sales, often through A/B testing.

    What good looks like for this metric: A 10-15% increase in sales after strategic repositioning

    Ideas to improve this metric
    • Conduct A/B testing for product location
    • Utilise customer flow data
    • Place complementary products together
    • Ensure visibility of top products
    • Use end-caps for new arrivals
foot-trafficconversion-ratevisual-merchandisersales-analystmarketing-teamstore-operations-team
Implement these metrics

Tracking your Visual Merchandiser metrics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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