What are Sales metrics?
Identifying the optimal Sales metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Sales metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Sales metrics and KPIs
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Metrics for Monthly Sales and Demand Analysis
1. Demand Orders Growth Rate
Measures the rate at which demand orders increase or decrease compared to previous months or quarters
What good looks like for this metric: 5-10% growth month-over-month
Ideas to improve this metric- Enhance marketing campaigns
- Improve customer service
- Offer discounts or promotions
- Expand product range
- Optimize supply chain efficiency
2. Sales Cost Percentage
The proportion of sales cost relative to total revenue, indicating efficiency in converting costs to sales
What good looks like for this metric: 20-30% of total revenue
Ideas to improve this metric- Negotiate better supplier contracts
- Reduce overhead costs
- Utilise scalable sales channels
- Implement efficient inventory management
- Automate sales operations to reduce expenses
3. Quarterly Revenue Comparison
Compares total revenue earned in each quarter to identify seasonal trends and sales performance
What good looks like for this metric: Consistent growth per quarter
Ideas to improve this metric- Boost marketing during high-sales periods
- Plan product launches in high-demand seasons
- Adjust pricing strategies based on seasonality
- Increase cross-selling activities
- Evaluate and pivot based on quarterly outcomes
4. Order Fulfillment Rate
Percentage of demand orders successfully fulfilled within the expected time
What good looks like for this metric: 95-98% fulfillment rate
Ideas to improve this metric- Streamline the order processing system
- Ensure adequate stock levels
- Enhance supplier relationships
- Implement real-time tracking systems
- Train staff on efficient order handling
5. Monthly Sales Variance
Tracks variations in sales month over month to identify fluctuations and trends
What good looks like for this metric: +/- 5% variance
Ideas to improve this metric- Analyse customer feedback for insights
- Invest in demand forecasting tools
- Strengthen seasonal product offerings
- Balance promotions to smoothen sales dips
- Regularly review and adjust sales strategies
Metrics for Achieve $1M Monthly Revenue
1. Sales Conversion Rate
The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100
What good looks like for this metric: 2-3%
Ideas to improve this metric- Optimise landing pages
- Enhance your sales funnel
- Offer limited-time discounts
- Improve customer trust signals
- A/B test pricing strategies
2. Monthly Traffic
The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics
What good looks like for this metric: 50,000-100,000 visits
Ideas to improve this metric- Invest in SEO
- Run targeted ad campaigns
- Collaborate with influencers
- Use content marketing
- Leverage social media platforms
3. Average Order Value (AOV)
The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders
What good looks like for this metric: $150-$300 USD
Ideas to improve this metric- Upsell and cross-sell products
- Bundle related products
- Implement tiered pricing
- Provide incentives for larger purchases
- Offer add-on services
4. Customer Acquisition Cost (CAC)
The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired
What good looks like for this metric: $50-$150 USD
Ideas to improve this metric- Optimise marketing channels
- Increase organic traffic
- Refine target audience
- Improve ad targeting
- Enhance referral programs
5. Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $500-$1000 USD
Ideas to improve this metric- Enhance customer loyalty programs
- Improve customer satisfaction
- Offer subscription models
- Foster strong customer relationships
- Personalise customer experience
Metrics for Affiliate Marketing Programs
1. Conversion Rate
The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric- Optimise landing pages
- Provide relevant promotional material to affiliates
- Test different call-to-actions
- Offer incentives for higher conversions
- Reduce the number of steps to purchase
2. Average Order Value (AOV)
The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric- Upsell related products
- Create product bundles
- Offer free shipping at a certain threshold
- Run limited-time promotions
- Suggest personalised recommendations
3. Click-Through Rate (CTR)
The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric- Enhance the design of affiliate banners
- Use compelling copy
- Place links in high-visibility areas
- Test different link formats
- Foster affiliate engagement
4. Return on Investment (ROI)
The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric- Identify high-performing affiliates
- Negotiate better terms with affiliates
- Cut down on ineffective partnerships
- Invest in high-converting channels
- Monitor affiliate activities to prevent fraud
5. Number of Active Affiliates
The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric- Regularly recruit new affiliates
- Provide ongoing training and resources
- Offer competitive commission rates
- Develop strong relationships with top affiliates
- Host motivational contests and challenges
Metrics for Visual Merchandising for BONIA
1. Foot Traffic Volume
Measures the number of visitors in a store within a given time frame
What good looks like for this metric: 500-1000 visitors per day
Ideas to improve this metric- Enhance window display to attract more passersby
- Use in-store signage to guide and influence customer paths
- Increase advertising efforts during peak shopping seasons
- Organise in-store events to drive more traffic
- Ensure store exterior is clean and welcoming
2. Conversion Rate
Percentage of store visitors who make a purchase
What good looks like for this metric: 20-40%
Ideas to improve this metric- Train staff to engage and assist customers effectively
- Optimise product placements based on shopping patterns
- Ensure easy navigation and accessibility within the store
- Offer promotions or limited-time discounts
- Improve checkout experience to reduce wait times
3. Average Transaction Value
Average amount spent by customers per purchase
What good looks like for this metric: USD 100-200
Ideas to improve this metric- Bundle products to encourage higher spending
- Upsell complementary or premium products
- Create appealing offers for higher-margin items
- Display higher-priced products prominently
- Analyse customer preferences to curate targeted promotions
4. Sell-through Rate
Percentage of inventory sold in a given period
What good looks like for this metric: 70-90%
Ideas to improve this metric- Rotate displays regularly to keep them fresh
- Utilise data analytics for inventory optimization
- Highlight slow-moving items through promotions
- Adjust pricing strategy based on seasonality and demand
- Ensure sufficient inventory of popular items
5. Customer Dwell Time
Average amount of time customers spend in the store
What good looks like for this metric: 15-25 minutes
Ideas to improve this metric- Create engaging in-store experiences or demonstrations
- Provide comfortable seating areas to encourage longer visits
- Strategically place engaging digital displays
- Refresh visual displays to maintain customer interest
- Curate music and scents to enhance the shopping atmosphere
Metrics for Product Management Vision
1. Revenue Growth Rate
Measures the rate at which revenue is increasing over a given period, often expressed as a percentage
What good looks like for this metric: 10-20% annual growth
Ideas to improve this metric- Introduce new innovative products
- Expand into new markets
- Enhance marketing strategies
- Optimise pricing strategies
- Improve sales techniques
2. Customer Satisfaction Score
Assesses the level of satisfaction customers feel about a product or service, often measured through surveys
What good looks like for this metric: 75-85 out of 100
Ideas to improve this metric- Improve customer service
- Seek regular feedback
- Enhance product quality
- Address customer issues promptly
- Develop loyalty programmes
3. Employee Engagement Level
Evaluates how committed and motivated employees are towards their work and organisation
What good looks like for this metric: 70-80% engagement
Ideas to improve this metric- Foster a positive work environment
- Offer professional development
- Recognise and reward achievements
- Encourage open communication
- Provide work-life balance initiatives
4. Time to Market
Time taken from product conception to its availability in the market
What good looks like for this metric: 6-12 months
Ideas to improve this metric- Streamline development processes
- Adopt Agile methodologies
- Enhance cross-functional collaboration
- Implement project management tools
- Regularly review and adjust timelines
5. Net Promoter Score (NPS)
Gauge the likelihood of customers to recommend the company's products or services, indicating customer loyalty
What good looks like for this metric: 30-50
Ideas to improve this metric- Deliver exceptional customer experiences
- Address negative feedback quickly
- Continuously improve the product
- Engage with customers through multiple channels
- Build strong customer relationships
Metrics for Coverage and Pricing Strategy
1. Coverage Area Percentage
The proportion of geographic areas covered by a product or service compared to the total available areas nationwide
What good looks like for this metric: 80% coverage is typical for national brands
Ideas to improve this metric- Expand coverage to underserved areas
- Collaborate with local distributors
- Invest in infrastructure enhancements
- Analyse competitor coverage
- Leverage digital platforms for broader reach
2. Average Pricing
The typical price of a product or service across different regions, considering regional economic differences
What good looks like for this metric: Maintain within 10% of the industry average
Ideas to improve this metric- Conduct market research to determine optimal pricing
- Adjust pricing based on regional demand
- Implement dynamic pricing strategies
- Offer value-added services to justify price points
- Monitor competitor pricing regularly
3. Customer Satisfaction Index
A measure of how satisfied customers are with the coverage and pricing of a product or service
What good looks like for this metric: Aim for a satisfaction score of 80 or above
Ideas to improve this metric- Improve customer support services
- Gather regular feedback for product improvement
- Ensure pricing transparency
- Enhance user experience across all touchpoints
- Personalise customer interactions
4. Market Penetration Rate
The percentage of the target market that has purchased a product nationwide
What good looks like for this metric: 25% penetration is a common benchmark for established products
Ideas to improve this metric- Increase marketing efforts in low-penetration areas
- Run promotional campaigns to boost adoption
- Expand product offerings to meet diverse needs
- Utilise online platforms for wider reach
- Enhance brand visibility through partnerships
5. Revenue Growth Rate
The annualised percentage increase in revenue attributed to improved coverage and pricing strategies
What good looks like for this metric: 5-10% annual growth is generally considered healthy
Ideas to improve this metric- Optimise pricing for higher value offerings
- Enhance sales channels to boost revenue
- Introduce new products to capture more market share
- Expand into new geographic markets
- Improve customer retention strategies
Metrics for Achievement Business Leader
1. Revenue Growth Rate
The percentage increase in a company’s sales from one period to the next
What good looks like for this metric: 10-25% annually
Ideas to improve this metric- Enhance sales strategies
- Expand market reach
- Invest in marketing
- Improve product offerings
- Strengthen customer relationships
2. Net Profit Margin
Net earnings as a percentage of revenue, indicating overall profitability
What good looks like for this metric: 7-10%
Ideas to improve this metric- Reduce operational costs
- Increase pricing
- Streamline supply chain
- Enhance productivity
- Focus on high-margin products
3. Employee Satisfaction Score
Average rating of employees' overall satisfaction, measured through surveys
What good looks like for this metric: 70-80%
Ideas to improve this metric- Improve work-life balance
- Offer career development opportunities
- Enhance workplace environment
- Provide competitive benefits
- Encourage open communication
4. Customer Retention Rate
The percentage of existing customers who remain loyal over a specific period
What good looks like for this metric: 85-90%
Ideas to improve this metric- Implement loyalty programs
- Improve customer service
- Regularly engage with customers
- Solicit and act on feedback
- Ensure product quality
5. Return on Investment (ROI)
Ratio of net profit to total investment, measuring the efficiency of an investment
What good looks like for this metric: 15-20%
Ideas to improve this metric- Analyse and optimize investments
- Focus on high ROI projects
- Cut non-profitable ventures
- Increase efficiency in operations
- Leverage technology
Metrics for Revenue and Instagram Growth
1. Revenue Growth Rate
Percentage increase in revenue over a specific period, calculated as ((Current Period Revenue - Previous Period Revenue) / Previous Period Revenue) * 100
What good looks like for this metric: 10-15% annual growth
Ideas to improve this metric- Focus on customer acquisition and retention
- Expand product line or market reach
- Improve pricing strategies
- Enhance marketing campaigns
- Reduce operational costs
2. Customer Acquisition Cost (CAC)
Average cost to gain a new customer, calculated as total marketing expenses divided by the number of new customers
What good looks like for this metric: $50-$100 per customer
Ideas to improve this metric- Optimise marketing channels
- Increase conversion rates on digital platforms
- Apply referral programmes
- Leverage social media marketing
- Utilise targeted advertising
3. Instagram Follower Growth Rate
Rate at which Instagram followers increase, calculated as ((Followers at End of Period - Followers at Start of Period) / Followers at Start of Period) * 100
What good looks like for this metric: 5-10% monthly growth
Ideas to improve this metric- Create engaging content consistently
- Collaborate with influencers
- Run Instagram Ads
- Use appropriate hashtags
- Engage with followers regularly
4. Average Order Value (AOV)
Average amount spent each time a customer places an order, calculated as Total Revenue divided by Number of Orders
What good looks like for this metric: $70-$150 per order
Ideas to improve this metric- Upsell and cross-sell products
- Offer bundles or packages
- Implement loyalty programmes
- Provide free shipping on high-value orders
- Offer limited-time promotions
5. Customer Retention Rate
Percentage of customers who return after their first purchase, calculated as ((Number of Returning Customers / Total Customers at Start of Period) * 100)
What good looks like for this metric: 60-70%
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Offer personalised experiences
- Develop a solid loyalty programme
- Encourage feedback and act on it
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric- Improve landing page design
- Provide clear call-to-action
- Offer tailored promotions
- Optimise user experience
- Segment traffic for analysis
2. Average Order Value (AOV)
The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric- Upsell complementary products
- Introduce product bundles
- Offer discounts on larger purchases
- Highlight premium offerings
- Ensure easy checkout process
3. Customer Retention Rate
The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric- Strengthen customer relationships
- Initiate loyalty programmes
- Provide exceptional customer service
- Ensure consistent communication
- Gather and act on feedback
4. Click-Through Rate (CTR)
The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric- Use compelling ad copy
- Design eye-catching creatives
- Test various link placements
- Target the right audience
- Optimise for mobile devices
5. Return on Investment (ROI)
A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric- Reduce acquisition costs
- Enhance affiliate relationships
- Optimise budget allocation
- Track and analyse expenses
- Focus on high-performing affiliates
Metrics for Establish design standards
1. Compliance Rate
The percentage of projects adhering to established design standards and governance.
What good looks like for this metric: 80-90%
Ideas to improve this metric- Conduct regular design audits
- Educate teams on standards
- Integrate standards into project workflows
- Implement a feedback loop for continuous improvement
- Assign dedicated roles for compliance monitoring
2. Standard Adoption Rate
The percentage of teams or individuals adopting new design standards.
What good looks like for this metric: 70-85%
Ideas to improve this metric- Facilitate workshops and trainings
- Utilize champions to promote standards
- Provide clear documentation and resources
- Reward and recognise adoption efforts
- Gather and act on user feedback
3. Time to Implement Standards
The average time it takes for teams to implement design standards in projects.
What good looks like for this metric: 2-4 weeks
Ideas to improve this metric- Simplify standards for easy understanding
- Create templates and guides
- Offer implementation support
- Use pilot projects to refine processes
- Ensure leadership buy-in for expedited adoption
4. Stakeholder Satisfaction
The level of satisfaction among stakeholders with the design standards and governance.
What good looks like for this metric: 75-85%
Ideas to improve this metric- Conduct regular satisfaction surveys
- Address concerns promptly
- Engage stakeholders in the development process
- Communicate benefits clearly
- Showcase success stories
5. Reduction in Design Errors
The decrease in design errors or deviations due to the implementation of standards.
What good looks like for this metric: 30-50%
Ideas to improve this metric- Implement a thorough review process
- Analyse common error patterns
- Enhance training based on error analysis
- Utilise automated tools for compliance
- Encourage peer reviews and collaborations
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric- Optimise landing pages
- Improve affiliate training
- Enhance call-to-action clarity
- Use targeted marketing strategies
- A/B test promotional content
2. Return on Investment (ROI)
The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric- Negotiate better commission rates
- Focus on high-value affiliates
- Reduce unnecessary marketing expenses
- Regularly review and adjust strategies
- Utilise performance analytics
3. Affiliate Engagement Rate
The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric- Provide regular updates and incentives
- Offer exclusive promotions
- Engage affiliates with personalised communication
- Provide high-quality marketing materials
- Host training and feedback sessions
4. Customer Lifetime Value (CLV)
The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric- Enhance customer onboarding processes
- Provide exceptional customer service
- Create loyalty programs
- Upsell complementary products or services
- Gather and act on customer feedback
5. Affiliate Retention Rate
The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric- Provide competitive commission structures
- Regularly communicate value and success tips
- Recognise and reward top performers
- Simplify the payout process
- Foster a supportive affiliate community
Metrics for Growth For Scaleups
1. Revenue Growth Rate
Measures the rate at which a company's revenue is increasing over a specified period of time
What good looks like for this metric: 20%-40% annual growth
Ideas to improve this metric- Enhance marketing strategies
- Expand into new markets
- Introduce new product lines
- Increase sales efforts
- Optimize pricing models
2. Customer Acquisition Cost (CAC)
Calculates the total cost of acquiring a new customer, including all marketing and sales expenses
What good looks like for this metric: $1 to $3 per customer
Ideas to improve this metric- Streamline marketing campaigns
- Utilise referral programs
- Optimise ad targeting
- Improve sales funnel efficiency
- Negotiate better rates with vendors
3. Customer Lifetime Value (CLTV)
Estimates the total revenue a business can reasonably expect from a single customer account throughout their relationship
What good looks like for this metric: $200 to $1000 per customer
Ideas to improve this metric- Increase average order value
- Improve customer retention
- Enhance customer support
- Upsell additional products or services
- Create loyalty programs
4. Monthly Recurring Revenue (MRR)
Measures the amount of predictable revenue a company can expect each month
What good looks like for this metric: $10,000 to $50,000 for early scaleups
Ideas to improve this metric- Increase subscription prices
- Offer annual payment plans
- Launch new subscription tiers
- Reduce churn rate
- Expand customer base
5. Churn Rate
Indicates the percentage of customers who stop using a product or service during a given period
What good looks like for this metric: 2%-5% monthly churn
Ideas to improve this metric- Improve product features
- Enhance user onboarding
- Engage with customers regularly
- Offer discounts or incentives
- Provide excellent customer support
Metrics for Visual Merchandising MINISO
1. Visual Display Impact
The effectiveness of store displays to attract and engage customers, often measured through customer feedback and sales data.
What good looks like for this metric: High-impact displays see a 20% increase in foot traffic
Ideas to improve this metric- Enhance lighting around displays
- Incorporate interactive elements
- Regularly update display themes
- Use vibrant colours and contrasts
- Place best-selling products at eye level
2. Customer Dwell Time
The average time a customer spends in the store, indicating engagement with the visual merchandising.
What good looks like for this metric: Average dwell time of 15-20 minutes
Ideas to improve this metric- Create engaging product zones
- Ensure clear and inviting store layout
- Provide seating areas
- Use ambient music to enhance atmosphere
- Offer in-store promotions
3. Conversion Rate
The percentage of store visitors who make a purchase, demonstrating the effectiveness of displays.
What good looks like for this metric: A conversion rate of 20-30%
Ideas to improve this metric- Highlight key promotions
- Simplify the checkout process
- Train staff for upselling techniques
- Use digital signage for dynamic product display
- Facilitate product trials
4. Sales Per Square Foot
Total sales divided by sales floor area, showing how effectively space is used to drive sales.
What good looks like for this metric: USD 300-400 per square foot annually
Ideas to improve this metric- Optimise product placement
- Conduct regular space audits
- Maximise use of aisle ends
- Focus on high-margin items
- Rotate products according to seasonal trends
5. Product Placement Effectiveness
Analysis of product location within the store and its influence on sales, often through A/B testing.
What good looks like for this metric: A 10-15% increase in sales after strategic repositioning
Ideas to improve this metric- Conduct A/B testing for product location
- Utilise customer flow data
- Place complementary products together
- Ensure visibility of top products
- Use end-caps for new arrivals
Metrics for Subscription business performance
1. Monthly Recurring Revenue (MRR)
The total revenue generated from all active subscriptions in a month. Calculated as the sum of all subscription values per month.
What good looks like for this metric: $10,000 - $500,000 depending on industry
Ideas to improve this metric- Increase the price of your subscription plans
- Upsell existing customers to higher-tier plans
- Acquire new subscribers through marketing campaigns
- Improve product offerings to reduce churn
- Implement annual or semi-annual billing cycles
2. Customer Lifetime Value (CLTV)
The total revenue a business can reasonably expect from a single customer account throughout their relationship. Calculated as average revenue per account multiplied by average customer lifespan.
What good looks like for this metric: $100 - $1,500 depending on industry
Ideas to improve this metric- Enhance customer support to increase retention
- Develop loyalty programs
- Segment customers for personalized marketing
- Offer cross-sell and upsell opportunities
- Collect and act on customer feedback
3. Customer Churn Rate
The percentage of customers who cancel their subscriptions over a given period. Calculated as the number of customers who left divided by the total number of customers at the start of the period.
What good looks like for this metric: 2-8% per month
Ideas to improve this metric- Improve customer onboarding experience
- Regularly engage with customers through communication channels
- Offer limited-time promotions to retain wavering customers
- Analyse reasons for cancellation and address common issues
- Introduce long-term subscription discounts
4. Average Revenue Per User (ARPU)
The average amount of money earned from each active user or subscriber. Calculated by dividing total revenue by the number of active users.
What good looks like for this metric: $10 - $200 per month
Ideas to improve this metric- Encourage customers to upgrade their plans
- Introduce add-ons and premium features
- Bundle products and services
- Improve user experience to enhance perceived value
- Use targeted pricing strategies
5. Subscriber Growth Rate
The rate at which new subscribers are acquired over a given period. Calculated as the percentage increase in subscribers from one period to the next.
What good looks like for this metric: 5-10% per month for growing businesses
Ideas to improve this metric- Invest in digital marketing campaigns
- Offer referral incentives
- Enhance presence on social media platforms
- Partner with influencers or other businesses
- Continuously optimize your website for conversions
Tracking your Sales metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples