What are Market Analyst metrics?
Crafting the perfect Market Analyst metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
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Examples of Market Analyst metrics and KPIs
Metrics for Referral Marketing
1. Referral Rate
The percentage of your customers who refer others to your business. This is calculated by dividing the number of referred customers by the total number of customers
What good looks like for this metric: 10-30%
Ideas to improve this metric- Enhance referral incentives
- Simplify the referral process
- Promote the referral program frequently
- Provide excellent customer service
- Recognise and reward top referrers
2. Customer Acquisition Cost (CAC)
The cost associated with convincing a consumer to buy your product or service, including all marketing and sales expenses. This is calculated by dividing the total costs of acquisition by the number of new customers
What good looks like for this metric: $7-$15 per customer
Ideas to improve this metric- Optimise marketing spend
- Increase organic reach
- Leverage social proof
- Enhance referral incentives
- Use cost-effective advertising channels
3. Lifetime Value (LTV)
The predicted net profit attributed to the entire future relationship with a customer. This is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $400-$500
Ideas to improve this metric- Improve customer retention strategies
- Enhance product/service quality
- Upsell and cross-sell effectively
- Provide excellent customer service
- Offer loyalty programs
4. Referral Conversion Rate
The percentage of referred leads who become paying customers. This is calculated by dividing the number of referred customers who make a purchase by the total number of referred customers
What good looks like for this metric: 10-20%
Ideas to improve this metric- Streamline referral onboarding
- Offer time-limited incentives
- Provide clear value proposition
- Enhance user experience on landing pages
- Engage referrals with follow-up communications
5. Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction, calculated by asking customers how likely they are to recommend your business to others on a scale of 0-10 and subtracting the percentage of detractors from promoters
What good looks like for this metric: 30-50
Ideas to improve this metric- Regularly solicit and act on customer feedback
- Improve product quality
- Provide exceptional customer service
- Engage with customers on social media
- Implement loyalty and reward programmes
Metrics for Word-of-Mouth Marketing
1. Net Promoter Score (NPS)
Measures customer loyalty and satisfaction by asking how likely customers are to recommend your product or service to others
What good looks like for this metric: 50 or above is considered excellent
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Request feedback and act on it
- Offer referral incentives
- Build a strong customer community
2. Customer Referrals
Tracks the number of new customers acquired through referrals from existing customers
What good looks like for this metric: 10% of new customers is considered good
Ideas to improve this metric- Introduce a referral program
- Simplify the referral process
- Provide incentives for referrals
- Highlight referral successes
- Ask for referrals at peak satisfaction points
3. Social Media Mentions
Counts the number of times your brand is mentioned on social media platforms
What good looks like for this metric: Varies widely by industry and brand size
Ideas to improve this metric- Engage with users on social media
- Create shareable content
- Encourage user-generated content
- Monitor social media trends
- Collaborate with influencers
4. Customer Lifetime Value (CLV)
Estimates the total revenue a business can expect from a single customer account
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric- Enhance customer experience
- Upsell and cross-sell products
- Improve customer loyalty programs
- Offer exceptional after-sales service
- Personalise marketing efforts
5. Review and Rating Volume
Tracks the number and quality of reviews and ratings your products or services receive
What good looks like for this metric: 4 stars or higher is considered good
Ideas to improve this metric- Encourage customers to leave reviews
- Respond to all reviews
- Address negative feedback promptly
- Showcase positive reviews
- Simplify the review process
Metrics for Affiliate Marketing Programs
1. Conversion Rate
The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric- Optimise landing pages
- Provide relevant promotional material to affiliates
- Test different call-to-actions
- Offer incentives for higher conversions
- Reduce the number of steps to purchase
2. Average Order Value (AOV)
The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric- Upsell related products
- Create product bundles
- Offer free shipping at a certain threshold
- Run limited-time promotions
- Suggest personalised recommendations
3. Click-Through Rate (CTR)
The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric- Enhance the design of affiliate banners
- Use compelling copy
- Place links in high-visibility areas
- Test different link formats
- Foster affiliate engagement
4. Return on Investment (ROI)
The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric- Identify high-performing affiliates
- Negotiate better terms with affiliates
- Cut down on ineffective partnerships
- Invest in high-converting channels
- Monitor affiliate activities to prevent fraud
5. Number of Active Affiliates
The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric- Regularly recruit new affiliates
- Provide ongoing training and resources
- Offer competitive commission rates
- Develop strong relationships with top affiliates
- Host motivational contests and challenges
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric- Improve landing page design
- Provide clear call-to-action
- Offer tailored promotions
- Optimise user experience
- Segment traffic for analysis
2. Average Order Value (AOV)
The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric- Upsell complementary products
- Introduce product bundles
- Offer discounts on larger purchases
- Highlight premium offerings
- Ensure easy checkout process
3. Customer Retention Rate
The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric- Strengthen customer relationships
- Initiate loyalty programmes
- Provide exceptional customer service
- Ensure consistent communication
- Gather and act on feedback
4. Click-Through Rate (CTR)
The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric- Use compelling ad copy
- Design eye-catching creatives
- Test various link placements
- Target the right audience
- Optimise for mobile devices
5. Return on Investment (ROI)
A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric- Reduce acquisition costs
- Enhance affiliate relationships
- Optimise budget allocation
- Track and analyse expenses
- Focus on high-performing affiliates
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric- Optimise landing pages
- Improve affiliate training
- Enhance call-to-action clarity
- Use targeted marketing strategies
- A/B test promotional content
2. Return on Investment (ROI)
The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric- Negotiate better commission rates
- Focus on high-value affiliates
- Reduce unnecessary marketing expenses
- Regularly review and adjust strategies
- Utilise performance analytics
3. Affiliate Engagement Rate
The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric- Provide regular updates and incentives
- Offer exclusive promotions
- Engage affiliates with personalised communication
- Provide high-quality marketing materials
- Host training and feedback sessions
4. Customer Lifetime Value (CLV)
The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric- Enhance customer onboarding processes
- Provide exceptional customer service
- Create loyalty programs
- Upsell complementary products or services
- Gather and act on customer feedback
5. Affiliate Retention Rate
The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric- Provide competitive commission structures
- Regularly communicate value and success tips
- Recognise and reward top performers
- Simplify the payout process
- Foster a supportive affiliate community
Metrics for Growth For Scaleups
1. Revenue Growth Rate
Measures the rate at which a company's revenue is increasing over a specified period of time
What good looks like for this metric: 20%-40% annual growth
Ideas to improve this metric- Enhance marketing strategies
- Expand into new markets
- Introduce new product lines
- Increase sales efforts
- Optimize pricing models
2. Customer Acquisition Cost (CAC)
Calculates the total cost of acquiring a new customer, including all marketing and sales expenses
What good looks like for this metric: $1 to $3 per customer
Ideas to improve this metric- Streamline marketing campaigns
- Utilise referral programs
- Optimise ad targeting
- Improve sales funnel efficiency
- Negotiate better rates with vendors
3. Customer Lifetime Value (CLTV)
Estimates the total revenue a business can reasonably expect from a single customer account throughout their relationship
What good looks like for this metric: $200 to $1000 per customer
Ideas to improve this metric- Increase average order value
- Improve customer retention
- Enhance customer support
- Upsell additional products or services
- Create loyalty programs
4. Monthly Recurring Revenue (MRR)
Measures the amount of predictable revenue a company can expect each month
What good looks like for this metric: $10,000 to $50,000 for early scaleups
Ideas to improve this metric- Increase subscription prices
- Offer annual payment plans
- Launch new subscription tiers
- Reduce churn rate
- Expand customer base
5. Churn Rate
Indicates the percentage of customers who stop using a product or service during a given period
What good looks like for this metric: 2%-5% monthly churn
Ideas to improve this metric- Improve product features
- Enhance user onboarding
- Engage with customers regularly
- Offer discounts or incentives
- Provide excellent customer support
Metrics for Achieve $1M Monthly Revenue
1. Sales Conversion Rate
The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100
What good looks like for this metric: 2-3%
Ideas to improve this metric- Optimise landing pages
- Enhance your sales funnel
- Offer limited-time discounts
- Improve customer trust signals
- A/B test pricing strategies
2. Monthly Traffic
The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics
What good looks like for this metric: 50,000-100,000 visits
Ideas to improve this metric- Invest in SEO
- Run targeted ad campaigns
- Collaborate with influencers
- Use content marketing
- Leverage social media platforms
3. Average Order Value (AOV)
The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders
What good looks like for this metric: $150-$300 USD
Ideas to improve this metric- Upsell and cross-sell products
- Bundle related products
- Implement tiered pricing
- Provide incentives for larger purchases
- Offer add-on services
4. Customer Acquisition Cost (CAC)
The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired
What good looks like for this metric: $50-$150 USD
Ideas to improve this metric- Optimise marketing channels
- Increase organic traffic
- Refine target audience
- Improve ad targeting
- Enhance referral programs
5. Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $500-$1000 USD
Ideas to improve this metric- Enhance customer loyalty programs
- Improve customer satisfaction
- Offer subscription models
- Foster strong customer relationships
- Personalise customer experience
Metrics for Podcast Ad Performance
1. Listening Rate
Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric- Create engaging and relevant content
- Improve ad placement within the podcast
- Experiment with different ad lengths
- Use well-known voices or hosts
- Incorporate storytelling elements
2. Conversion Rate
Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric- Use clear call-to-actions
- Offer exclusive discount codes
- Simplify the listener journey
- Retarget listeners with follow-up ads
- Track and refine ad copy
3. Cost Per Acquisition (CPA)
The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric- Negotiate better ad rates
- Focus on high-conversion podcast channels
- Optimize your landing page
- Continuously test ad creatives
- Leverage audience insights
4. Reach
The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric- Collaborate with popular podcasts
- Promote across multiple platforms
- Leverage social media marketing
- Offer shareable content
- Invest in cross-promotion
5. Engagement Rate
The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric- Create interactive ad content
- Encourage listener participation
- Feature listener testimonials
- Engage with listeners on social media
- Incorporate listener feedback
Metrics for Improving local SEO
1. Local search ranking
Measures the position of your website in search engine results for local queries
What good looks like for this metric: Top 3 positions
Ideas to improve this metric- Optimise Google My Business profile
- Ensure consistent NAP (Name, Address, Phone) information
- Encourage customer reviews
- Create local content
- Build local backlinks
2. Organic traffic from local search
Tracks the number of visitors to your website coming from organic local search results
What good looks like for this metric: 10-30% of total traffic
Ideas to improve this metric- Use local keywords in website content
- Optimise meta tags for local search
- Improve mobile site performance
- Add local schema markup
- Create location-specific landing pages
3. Click-through rate (CTR) from local search
Percentage of users who click on your website link in local search results
What good looks like for this metric: 3-5%
Ideas to improve this metric- Craft compelling meta descriptions
- Use local reviews in snippets
- Improve title tags with local keywords
- Use attractive URLs
- Implement rich snippets
4. Local citation volume
Number of mentions of your business on other websites, especially directory listings
What good looks like for this metric: 50-100 citations
Ideas to improve this metric- Submit to local directories
- Ensure accurate and consistent citations
- Monitor and clean up duplicates
- Get listed in industry-specific directories
- Leverage data aggregators
5. Customer reviews and ratings
Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp
What good looks like for this metric: 4+ star rating with over 50 reviews
Ideas to improve this metric- Encourage satisfied customers to leave reviews
- Respond promptly to reviews
- Address negative feedback constructively
- Offer incentives for reviews
- Highlight positive reviews on your site
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Metrics for Coverage and Pricing Strategy
1. Coverage Area Percentage
The proportion of geographic areas covered by a product or service compared to the total available areas nationwide
What good looks like for this metric: 80% coverage is typical for national brands
Ideas to improve this metric- Expand coverage to underserved areas
- Collaborate with local distributors
- Invest in infrastructure enhancements
- Analyse competitor coverage
- Leverage digital platforms for broader reach
2. Average Pricing
The typical price of a product or service across different regions, considering regional economic differences
What good looks like for this metric: Maintain within 10% of the industry average
Ideas to improve this metric- Conduct market research to determine optimal pricing
- Adjust pricing based on regional demand
- Implement dynamic pricing strategies
- Offer value-added services to justify price points
- Monitor competitor pricing regularly
3. Customer Satisfaction Index
A measure of how satisfied customers are with the coverage and pricing of a product or service
What good looks like for this metric: Aim for a satisfaction score of 80 or above
Ideas to improve this metric- Improve customer support services
- Gather regular feedback for product improvement
- Ensure pricing transparency
- Enhance user experience across all touchpoints
- Personalise customer interactions
4. Market Penetration Rate
The percentage of the target market that has purchased a product nationwide
What good looks like for this metric: 25% penetration is a common benchmark for established products
Ideas to improve this metric- Increase marketing efforts in low-penetration areas
- Run promotional campaigns to boost adoption
- Expand product offerings to meet diverse needs
- Utilise online platforms for wider reach
- Enhance brand visibility through partnerships
5. Revenue Growth Rate
The annualised percentage increase in revenue attributed to improved coverage and pricing strategies
What good looks like for this metric: 5-10% annual growth is generally considered healthy
Ideas to improve this metric- Optimise pricing for higher value offerings
- Enhance sales channels to boost revenue
- Introduce new products to capture more market share
- Expand into new geographic markets
- Improve customer retention strategies
Metrics for Product Virality
1. Viral Coefficient
Measures how many new users each existing user brings in. Calculated as (Number of invitations sent by existing users * Conversion rate of the invitations) / Total number of existing users
What good looks like for this metric: 1.0 or higher
Ideas to improve this metric- Create incentives for users to refer others
- Simplify the referral process
- Enhance the referral reward system
- Optimise onboarding processes for referred users
- Regularly test and refine referral messages
2. Invite Conversion Rate
The percentage of invitations sent out that result in new users. Calculated as (Number of successful invites / Total invites sent) * 100
What good looks like for this metric: 20-30%
Ideas to improve this metric- Personalise invitation messages
- Optimise follow-up sequences
- A/B test different invitation templates
- Offer additional incentives for completion
- Improve the perceived value of joining
3. Time to First Referral
The average time it takes for a new user to make their first referral. Calculated by tracking the time between user registration and their first successful referral
What good looks like for this metric: Within 7 days
Ideas to improve this metric- Create a sense of urgency
- Provide clear instructions on how to refer
- Showcase the benefits immediately
- Use gamification strategies
- Send targeted reminders
4. User Retention Rate
Percentage of users who continue to use the product over a specific period. Calculated as (Number of users at end of period – Number of new users during period) / Number of users at start of period * 100
What good looks like for this metric: 35% after one month
Ideas to improve this metric- Provide continuous value through updates
- Engage users with regular content
- Offer personalised experiences
- Implement user feedback
- Ensure seamless and user-friendly design
5. Daily Active Users (DAU) / Monthly Active Users (MAU)
The ratio of daily active users to monthly active users, indicating how sticky the product is. Calculated as DAU / MAU
What good looks like for this metric: 20% or higher
Ideas to improve this metric- Encourage daily engagement through notifications
- Develop engaging daily content or features
- Analyse and replicate behaviours of highly active users
- Implement loyalty programs
- Regularly update and improve product features
Metrics for Success of Strategic Programs
1. Return on Investment (ROI)
Measures the profitability of a strategic program by comparing the returns to the costs. It is calculated as (Net Profit / Cost of Investment) * 100.
What good looks like for this metric: Typically, a good ROI is 15% or more
Ideas to improve this metric- Enhance profitability through cost control
- Increase revenue from the program
- Extend program's lifecycle
- Improve marketing efforts
- Optimize resource allocation
2. Net Promoter Score (NPS)
Evaluates customer or stakeholder satisfaction and loyalty by asking how likely they are to recommend the program to others. Scored from -100 to 100.
What good looks like for this metric: Scores above 50 are considered excellent
Ideas to improve this metric- Improve customer service and support
- Enhance program quality
- Solicit and act on feedback
- Create engagement incentives
- Improve communication clarity
3. Stakeholder Engagement
Measures the level of stakeholder participation and involvement in the strategic program.
What good looks like for this metric: Varies; should aim for more than 70% active engagement
Ideas to improve this metric- Increase communication frequency
- Include stakeholders in decision-making
- Provide regular updates
- Use varied engagement channels
- Host interactive workshops
4. Cost-Benefit Analysis
Compares the costs and benefits of the program to determine value. A higher ratio indicates a more beneficial program.
What good looks like for this metric: A ratio above 1 signifies positive value
Ideas to improve this metric- Really evaluate benefits accurately
- Regularly review costs
- Negotiate supplier agreements
- Streamline operations
- Assess risk mitigation strategies
5. Goal Achievement Rate
Measures the percentage of strategic targets met within a specific timeframe. Calculated as (Achieved Goals / Total Goals) * 100.
What good looks like for this metric: 70% or higher is desirable
Ideas to improve this metric- Set realistic targets
- Continuously monitor progress
- Adjust strategies as needed
- Encourage team collaboration
- Provide necessary resources
Metrics for Monthly Sales and Demand Analysis
1. Demand Orders Growth Rate
Measures the rate at which demand orders increase or decrease compared to previous months or quarters
What good looks like for this metric: 5-10% growth month-over-month
Ideas to improve this metric- Enhance marketing campaigns
- Improve customer service
- Offer discounts or promotions
- Expand product range
- Optimize supply chain efficiency
2. Sales Cost Percentage
The proportion of sales cost relative to total revenue, indicating efficiency in converting costs to sales
What good looks like for this metric: 20-30% of total revenue
Ideas to improve this metric- Negotiate better supplier contracts
- Reduce overhead costs
- Utilise scalable sales channels
- Implement efficient inventory management
- Automate sales operations to reduce expenses
3. Quarterly Revenue Comparison
Compares total revenue earned in each quarter to identify seasonal trends and sales performance
What good looks like for this metric: Consistent growth per quarter
Ideas to improve this metric- Boost marketing during high-sales periods
- Plan product launches in high-demand seasons
- Adjust pricing strategies based on seasonality
- Increase cross-selling activities
- Evaluate and pivot based on quarterly outcomes
4. Order Fulfillment Rate
Percentage of demand orders successfully fulfilled within the expected time
What good looks like for this metric: 95-98% fulfillment rate
Ideas to improve this metric- Streamline the order processing system
- Ensure adequate stock levels
- Enhance supplier relationships
- Implement real-time tracking systems
- Train staff on efficient order handling
5. Monthly Sales Variance
Tracks variations in sales month over month to identify fluctuations and trends
What good looks like for this metric: +/- 5% variance
Ideas to improve this metric- Analyse customer feedback for insights
- Invest in demand forecasting tools
- Strengthen seasonal product offerings
- Balance promotions to smoothen sales dips
- Regularly review and adjust sales strategies
Metrics for Mobile App Engagement
1. Daily Active Users (DAU)
The number of unique users who engage with the app daily
What good looks like for this metric: 20% of total installs
Ideas to improve this metric- Send push notifications to re-engage users
- Introduce daily challenges or content
- Optimise user onboarding process
- Incorporate in-app social elements
- Provide real-time customer support
2. Session Length
The average time a user spends in an app per session
What good looks like for this metric: 4-6 minutes per session
Ideas to improve this metric- Improve app speed and performance
- Offer engaging and diverse content
- Personalise the user experience
- Integrate gamification elements
- Streamline user interface and navigation
3. Retention Rate
The percentage of users who continue to use the app over a given period
What good looks like for this metric: 30% after 30 days
Ideas to improve this metric- Send personalised re-engagement emails
- Regularly update app content and features
- Offer loyalty rewards or incentives
- Create tutorial and help sections
- Gather and act on user feedback
4. Churn Rate
The percentage of users who stop using the app over a given period
What good looks like for this metric: Under 5% monthly
Ideas to improve this metric- Analyse and address user pain points
- Offer in-app customer support
- Regularly update and improve the app
- Provide special promotions for returning users
- Monitor and enhance app performance
5. In-App Purchases (IAP) Revenue
Revenue generated from purchases made within the app
What good looks like for this metric: $1-2 per user per month
Ideas to improve this metric- Offer exclusive in-app content
- Create bundled in-app purchase offers
- Run limited-time in-app promotions
- Provide an easy and secure purchase process
- Track and analyse purchase behaviour
Tracking your Market Analyst metrics
Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples