What are Affiliate Manager metrics? Finding the right Affiliate Manager metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Affiliate Manager metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Affiliate Manager metrics and KPIs 1. Conversion Rate The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.
What good looks like for this metric: 1% - 5%
Ideas to improve this metric Optimise landing pages Provide relevant promotional material to affiliates Test different call-to-actions Offer incentives for higher conversions Reduce the number of steps to purchase 2. Average Order Value (AOV) The average amount spent by customers per order through affiliate links.
What good looks like for this metric: $50 - $100
Ideas to improve this metric Upsell related products Create product bundles Offer free shipping at a certain threshold Run limited-time promotions Suggest personalised recommendations 3. Click-Through Rate (CTR) The percentage of clicks on affiliate links out of the total number of impressions.
What good looks like for this metric: 2% - 3%
Ideas to improve this metric Enhance the design of affiliate banners Use compelling copy Place links in high-visibility areas Test different link formats Foster affiliate engagement 4. Return on Investment (ROI) The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.
What good looks like for this metric: 200% - 300%
Ideas to improve this metric Identify high-performing affiliates Negotiate better terms with affiliates Cut down on ineffective partnerships Invest in high-converting channels Monitor affiliate activities to prevent fraud 5. Number of Active Affiliates The total number of affiliates who are actively promoting and generating traffic for your offerings.
What good looks like for this metric: 100 - 200
Ideas to improve this metric Regularly recruit new affiliates Provide ongoing training and resources Offer competitive commission rates Develop strong relationships with top affiliates Host motivational contests and challenges
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1. Conversion Rate The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric Optimise landing pages Improve affiliate training Enhance call-to-action clarity Use targeted marketing strategies A/B test promotional content 2. Return on Investment (ROI) The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric Negotiate better commission rates Focus on high-value affiliates Reduce unnecessary marketing expenses Regularly review and adjust strategies Utilise performance analytics 3. Affiliate Engagement Rate The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric Provide regular updates and incentives Offer exclusive promotions Engage affiliates with personalised communication Provide high-quality marketing materials Host training and feedback sessions 4. Customer Lifetime Value (CLV) The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric Enhance customer onboarding processes Provide exceptional customer service Create loyalty programs Upsell complementary products or services Gather and act on customer feedback 5. Affiliate Retention Rate The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric Provide competitive commission structures Regularly communicate value and success tips Recognise and reward top performers Simplify the payout process Foster a supportive affiliate community
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Tracking your Affiliate Manager metrics Having a plan is one thing, sticking to it is another.
Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process .
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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