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Startups metrics and KPIs

What are Startups metrics?

Crafting the perfect Startups metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Startups metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Startups metrics and KPIs

Metrics for Growth for Startups

  • 1. Monthly Recurring Revenue (MRR)

    MRR is the monthly revenue your startup can reliably anticipate based on subscriptions or recurring contracts

    What good looks like for this metric: $1,500 - $10,000 for early-stage startups

    Ideas to improve this metric
    • Develop new pricing tiers
    • Upsell existing customers
    • Reduce churn rate
    • Implement referral programs
    • Expand market reach

  • 2. Customer Acquisition Cost (CAC)

    CAC is the total cost of acquiring a new customer, including marketing and sales expenses

    What good looks like for this metric: Typically between $100 - $400

    Ideas to improve this metric
    • Optimise marketing campaigns
    • Enhance sales team efficiency
    • Utilise cost-effective channels
    • Improve customer targeting
    • Negotiate better ad rates

  • 3. Customer Lifetime Value (CLTV)

    CLTV is the total revenue expected from a customer during their entire relationship with your company

    What good looks like for this metric: 3-5 times CAC

    Ideas to improve this metric
    • Enhance customer experience
    • Implement loyalty programs
    • Increase product range
    • Upsell and cross-sell effectively
    • Provide consistent value

  • 4. User Growth Rate

    The percentage increase in the number of users or customers over a specific period

    What good looks like for this metric: 5-7% monthly for early-stage startups

    Ideas to improve this metric
    • Launch marketing campaigns
    • Enhance product features
    • Engage with users on social media
    • Implement referral incentives
    • Offer limited-time promotions

  • 5. Churn Rate

    The percentage of customers who stop using your product or service over a given period

    What good looks like for this metric: 5-7% monthly is often considered standard

    Ideas to improve this metric
    • Improve customer service
    • Gather feedback to understand issues
    • Regularly update and improve the product
    • Offer personalised experiences
    • Create re-engagement campaigns
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Implement these metrics

Tracking your Startups metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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