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9 examples of Financial Analyst metrics and KPIs

What are Financial Analyst metrics?

Identifying the optimal Financial Analyst metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Financial Analyst metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Financial Analyst metrics and KPIs

Metrics for Improve Financial Reporting

  • 1. Data Entry Error Rate

    Percentage of financial entries that contain errors, calculated by dividing the number of inaccurate entries by the total number of entries

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Implement data validation rules
    • Provide regular training for staff
    • Utilise automated data entry tools
    • Conduct regular audits
    • Create a feedback loop for continuous improvement
  • 2. Reporting Cycle Time

    Time taken to complete the financial reporting cycle, measured from the end of the reporting period to when the report is finalised

    What good looks like for this metric: 15 days or less

    Ideas to improve this metric
    • Automate data collection processes
    • Implement efficient workflow software
    • Streamline approvals and reviews
    • Set clear deadlines for each stage
    • Regularly review and refine processes
  • 3. Report Revision Rate

    Number of times a financial report needs to be revised after initial completion, divided by the total number of reports

    What good looks like for this metric: Less than 5%

    Ideas to improve this metric
    • Standardise report templates
    • Enhance internal review processes
    • Use predictive analytics for forecasting
    • Incorporate real-time financial dashboards
    • Foster better inter-departmental communication
  • 4. On-Time Financial Close Rate

    Percentage of times financial reports are completed within the designated reporting period

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Set clear and realistic closing deadlines
    • Ensure adequate staffing during close periods
    • Implement parallel closing processes
    • Monitor and address bottlenecks promptly
    • Use performance incentives to motivate staff
  • 5. Cost Of Financial Reporting

    Total expenses incurred to complete financial reporting activities, including personnel, software, and other resources

    What good looks like for this metric: 2-5% of total finance budget

    Ideas to improve this metric
    • Adopt cost-effective software solutions
    • Optimise resource allocation
    • Decrease manual interventions
    • Leverage cloud-based reporting tools
    • Regularly assess and adjust the budget

Metrics for Accuracy And Timeliness Of Reporting

  • 1. Reporting Error Rate

    Percentage of financial reports containing inaccuracies or inconsistencies

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Implement automated validation checks
    • Provide regular training to staff
    • Use standardized reporting templates
    • Conduct regular audits
    • Improve data integration processes
  • 2. Report Submission Time

    The average time taken to complete and submit financial reports

    What good looks like for this metric: Less than 5 days post-period close

    Ideas to improve this metric
    • Streamline data collection processes
    • Automate data consolidation tasks
    • Set clear timelines and reminders
    • Use a centralised reporting system
    • Allocate dedicated reporting personnel
  • 3. Data Reconciliation Time

    The average time taken to reconcile financial data from various sources

    What good looks like for this metric: Less than 2 days

    Ideas to improve this metric
    • Integrate financial data systems
    • Automate reconciliation tasks
    • Regularly update and maintain data sources
    • Conduct frequent interim reconciliations
    • Use reconciliation software
  • 4. Internal Control Effectiveness

    Measure of how well internal controls prevent inaccuracies and ensure data integrity

    What good looks like for this metric: 95% compliance rate

    Ideas to improve this metric
    • Regularly review and update control processes
    • Provide comprehensive training on internal controls
    • Utilise internal control software
    • Perform periodic control testing
    • Establish a clear segregation of duties
  • 5. Stakeholder Satisfaction

    Feedback from stakeholders regarding the accuracy and timeliness of financial reports

    What good looks like for this metric: 90% satisfaction rate

    Ideas to improve this metric
    • Regularly solicit feedback from stakeholders
    • Act on feedback to improve processes
    • Engage stakeholders in reporting process improvements
    • Use clear and concise reporting formats
    • Provide timely updates and reports

Metrics for Achievement Business Leader

  • 1. Revenue Growth Rate

    The percentage increase in a company’s sales from one period to the next

    What good looks like for this metric: 10-25% annually

    Ideas to improve this metric
    • Enhance sales strategies
    • Expand market reach
    • Invest in marketing
    • Improve product offerings
    • Strengthen customer relationships
  • 2. Net Profit Margin

    Net earnings as a percentage of revenue, indicating overall profitability

    What good looks like for this metric: 7-10%

    Ideas to improve this metric
    • Reduce operational costs
    • Increase pricing
    • Streamline supply chain
    • Enhance productivity
    • Focus on high-margin products
  • 3. Employee Satisfaction Score

    Average rating of employees' overall satisfaction, measured through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Improve work-life balance
    • Offer career development opportunities
    • Enhance workplace environment
    • Provide competitive benefits
    • Encourage open communication
  • 4. Customer Retention Rate

    The percentage of existing customers who remain loyal over a specific period

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Implement loyalty programs
    • Improve customer service
    • Regularly engage with customers
    • Solicit and act on feedback
    • Ensure product quality
  • 5. Return on Investment (ROI)

    Ratio of net profit to total investment, measuring the efficiency of an investment

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Analyse and optimize investments
    • Focus on high ROI projects
    • Cut non-profitable ventures
    • Increase efficiency in operations
    • Leverage technology

Metrics for Growth for Startups

  • 1. Monthly Recurring Revenue (MRR)

    MRR is the monthly revenue your startup can reliably anticipate based on subscriptions or recurring contracts

    What good looks like for this metric: $1,500 - $10,000 for early-stage startups

    Ideas to improve this metric
    • Develop new pricing tiers
    • Upsell existing customers
    • Reduce churn rate
    • Implement referral programs
    • Expand market reach
  • 2. Customer Acquisition Cost (CAC)

    CAC is the total cost of acquiring a new customer, including marketing and sales expenses

    What good looks like for this metric: Typically between $100 - $400

    Ideas to improve this metric
    • Optimise marketing campaigns
    • Enhance sales team efficiency
    • Utilise cost-effective channels
    • Improve customer targeting
    • Negotiate better ad rates
  • 3. Customer Lifetime Value (CLTV)

    CLTV is the total revenue expected from a customer during their entire relationship with your company

    What good looks like for this metric: 3-5 times CAC

    Ideas to improve this metric
    • Enhance customer experience
    • Implement loyalty programs
    • Increase product range
    • Upsell and cross-sell effectively
    • Provide consistent value
  • 4. User Growth Rate

    The percentage increase in the number of users or customers over a specific period

    What good looks like for this metric: 5-7% monthly for early-stage startups

    Ideas to improve this metric
    • Launch marketing campaigns
    • Enhance product features
    • Engage with users on social media
    • Implement referral incentives
    • Offer limited-time promotions
  • 5. Churn Rate

    The percentage of customers who stop using your product or service over a given period

    What good looks like for this metric: 5-7% monthly is often considered standard

    Ideas to improve this metric
    • Improve customer service
    • Gather feedback to understand issues
    • Regularly update and improve the product
    • Offer personalised experiences
    • Create re-engagement campaigns

Metrics for Success of Strategic Programs

  • 1. Return on Investment (ROI)

    Measures the profitability of a strategic program by comparing the returns to the costs. It is calculated as (Net Profit / Cost of Investment) * 100.

    What good looks like for this metric: Typically, a good ROI is 15% or more

    Ideas to improve this metric
    • Enhance profitability through cost control
    • Increase revenue from the program
    • Extend program's lifecycle
    • Improve marketing efforts
    • Optimize resource allocation
  • 2. Net Promoter Score (NPS)

    Evaluates customer or stakeholder satisfaction and loyalty by asking how likely they are to recommend the program to others. Scored from -100 to 100.

    What good looks like for this metric: Scores above 50 are considered excellent

    Ideas to improve this metric
    • Improve customer service and support
    • Enhance program quality
    • Solicit and act on feedback
    • Create engagement incentives
    • Improve communication clarity
  • 3. Stakeholder Engagement

    Measures the level of stakeholder participation and involvement in the strategic program.

    What good looks like for this metric: Varies; should aim for more than 70% active engagement

    Ideas to improve this metric
    • Increase communication frequency
    • Include stakeholders in decision-making
    • Provide regular updates
    • Use varied engagement channels
    • Host interactive workshops
  • 4. Cost-Benefit Analysis

    Compares the costs and benefits of the program to determine value. A higher ratio indicates a more beneficial program.

    What good looks like for this metric: A ratio above 1 signifies positive value

    Ideas to improve this metric
    • Really evaluate benefits accurately
    • Regularly review costs
    • Negotiate supplier agreements
    • Streamline operations
    • Assess risk mitigation strategies
  • 5. Goal Achievement Rate

    Measures the percentage of strategic targets met within a specific timeframe. Calculated as (Achieved Goals / Total Goals) * 100.

    What good looks like for this metric: 70% or higher is desirable

    Ideas to improve this metric
    • Set realistic targets
    • Continuously monitor progress
    • Adjust strategies as needed
    • Encourage team collaboration
    • Provide necessary resources

Metrics for Project success

  • 1. On-time delivery

    Percentage of project milestones completed on schedule

    What good looks like for this metric: 85-95%

    Ideas to improve this metric
    • Create realistic timelines
    • Use project management tools
    • Monitor progress regularly
    • Identify and mitigate risks
    • Communicate effectively with the team
  • 2. Budget adherence

    Percentage of project milestones completed within the allocated budget

    What good looks like for this metric: 90-100%

    Ideas to improve this metric
    • Develop a detailed budget plan
    • Monitor expenses regularly
    • Utilise cost management software
    • Negotiate better rates with vendors
    • Implement a cost control strategy
  • 3. Scope compliance

    Percentage of project deliverables that meet the defined scope

    What good looks like for this metric: 90-100%

    Ideas to improve this metric
    • Clearly define project scope
    • Use change control processes
    • Regularly review project requirements
    • Engage stakeholders throughout the project
    • Maintain detailed documentation
  • 4. Stakeholder satisfaction

    Average satisfaction rating from project stakeholders

    What good looks like for this metric: 4-5 out of 5

    Ideas to improve this metric
    • Conduct regular feedback sessions
    • Address stakeholder concerns promptly
    • Maintain transparent communication
    • Set realistic expectations
    • Deliver high-quality work
  • 5. Quality of deliverables

    Percentage of project deliverables that meet quality standards

    What good looks like for this metric: 95-100%

    Ideas to improve this metric
    • Implement quality assurance processes
    • Use regular testing and reviews
    • Set clear quality criteria
    • Provide adequate training
    • Encourage continuous improvement

Metrics for Growth For Scaleups

  • 1. Revenue Growth Rate

    Measures the rate at which a company's revenue is increasing over a specified period of time

    What good looks like for this metric: 20%-40% annual growth

    Ideas to improve this metric
    • Enhance marketing strategies
    • Expand into new markets
    • Introduce new product lines
    • Increase sales efforts
    • Optimize pricing models
  • 2. Customer Acquisition Cost (CAC)

    Calculates the total cost of acquiring a new customer, including all marketing and sales expenses

    What good looks like for this metric: $1 to $3 per customer

    Ideas to improve this metric
    • Streamline marketing campaigns
    • Utilise referral programs
    • Optimise ad targeting
    • Improve sales funnel efficiency
    • Negotiate better rates with vendors
  • 3. Customer Lifetime Value (CLTV)

    Estimates the total revenue a business can reasonably expect from a single customer account throughout their relationship

    What good looks like for this metric: $200 to $1000 per customer

    Ideas to improve this metric
    • Increase average order value
    • Improve customer retention
    • Enhance customer support
    • Upsell additional products or services
    • Create loyalty programs
  • 4. Monthly Recurring Revenue (MRR)

    Measures the amount of predictable revenue a company can expect each month

    What good looks like for this metric: $10,000 to $50,000 for early scaleups

    Ideas to improve this metric
    • Increase subscription prices
    • Offer annual payment plans
    • Launch new subscription tiers
    • Reduce churn rate
    • Expand customer base
  • 5. Churn Rate

    Indicates the percentage of customers who stop using a product or service during a given period

    What good looks like for this metric: 2%-5% monthly churn

    Ideas to improve this metric
    • Improve product features
    • Enhance user onboarding
    • Engage with customers regularly
    • Offer discounts or incentives
    • Provide excellent customer support

Metrics for Finding Basketball Team Investors

  • 1. Investor Lead Conversion Rate

    The percentage of investor leads that become actual investors

    What good looks like for this metric: 5-10%

    Ideas to improve this metric
    • Refine your target investor profile
    • Enhance the quality of investor pitch deck
    • Utilise personalised communication strategies
    • Provide attractive investment incentives
    • Follow-up consistently with leads
  • 2. Average Investment Amount

    The average amount of money invested by investors

    What good looks like for this metric: $10,000 - $50,000

    Ideas to improve this metric
    • Highlight potential high returns on investment
    • Showcase successful case studies
    • Enhance stakeholder engagement activities
    • Offer exclusive opportunities for larger investors
    • Improve clarity and transparency of financial reports
  • 3. Investor Engagement Rate

    The level of interaction and engagement from potential investors during the investment process

    What good looks like for this metric: 40-60%

    Ideas to improve this metric
    • Host investor networking events
    • Create engaging investor newsletters
    • Utilise social media for investor engagement
    • Offer behind-the-scenes access to the team
    • Conduct regular investor update meetings
  • 4. Investment Proposal Acceptance Rate

    The percentage of investment proposals that are accepted by investors

    What good looks like for this metric: 10-20%

    Ideas to improve this metric
    • Craft compelling investment proposals
    • Provide clear risk and benefit analyses
    • Strengthen team and management capabilities
    • Show a proven track record of success
    • Negotiate favourable terms and conditions
  • 5. Funding Goal Achievement Rate

    The percentage of the funding goal that is achieved from investor contributions

    What good looks like for this metric: 70-90%

    Ideas to improve this metric
    • Set realistic and achievable funding goals
    • Utilise a tiered funding approach
    • Engage a broad spectrum of potential investors
    • Provide alternative funding mechanisms
    • Regularly communicate the progress towards goals

Metrics for Subscription business performance

  • 1. Monthly Recurring Revenue (MRR)

    The total revenue generated from all active subscriptions in a month. Calculated as the sum of all subscription values per month.

    What good looks like for this metric: $10,000 - $500,000 depending on industry

    Ideas to improve this metric
    • Increase the price of your subscription plans
    • Upsell existing customers to higher-tier plans
    • Acquire new subscribers through marketing campaigns
    • Improve product offerings to reduce churn
    • Implement annual or semi-annual billing cycles
  • 2. Customer Lifetime Value (CLTV)

    The total revenue a business can reasonably expect from a single customer account throughout their relationship. Calculated as average revenue per account multiplied by average customer lifespan.

    What good looks like for this metric: $100 - $1,500 depending on industry

    Ideas to improve this metric
    • Enhance customer support to increase retention
    • Develop loyalty programs
    • Segment customers for personalized marketing
    • Offer cross-sell and upsell opportunities
    • Collect and act on customer feedback
  • 3. Customer Churn Rate

    The percentage of customers who cancel their subscriptions over a given period. Calculated as the number of customers who left divided by the total number of customers at the start of the period.

    What good looks like for this metric: 2-8% per month

    Ideas to improve this metric
    • Improve customer onboarding experience
    • Regularly engage with customers through communication channels
    • Offer limited-time promotions to retain wavering customers
    • Analyse reasons for cancellation and address common issues
    • Introduce long-term subscription discounts
  • 4. Average Revenue Per User (ARPU)

    The average amount of money earned from each active user or subscriber. Calculated by dividing total revenue by the number of active users.

    What good looks like for this metric: $10 - $200 per month

    Ideas to improve this metric
    • Encourage customers to upgrade their plans
    • Introduce add-ons and premium features
    • Bundle products and services
    • Improve user experience to enhance perceived value
    • Use targeted pricing strategies
  • 5. Subscriber Growth Rate

    The rate at which new subscribers are acquired over a given period. Calculated as the percentage increase in subscribers from one period to the next.

    What good looks like for this metric: 5-10% per month for growing businesses

    Ideas to improve this metric
    • Invest in digital marketing campaigns
    • Offer referral incentives
    • Enhance presence on social media platforms
    • Partner with influencers or other businesses
    • Continuously optimize your website for conversions

Tracking your Financial Analyst metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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