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15 examples of Satisfaction metrics and KPIs

What are Satisfaction metrics?

Identifying the optimal Satisfaction metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Satisfaction metrics with AI

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Examples of Satisfaction metrics and KPIs

Metrics for User Satisfaction Improvement

  • 1. Customer Satisfaction Score (CSAT)

    Measures customer happiness with a product or service, usually on a scale of 1-5.

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Address complaints promptly
    • Enhance product features based on user feedback
    • Train customer support staff adequately
    • Implement a loyalty program
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Cultivate strong customer relationships
    • Resolve issues swiftly and efficiently
    • Encourage customers to share testimonials
    • Offer incentives for referrals
    • Improve the overall customer experience
  • 3. Customer Effort Score (CES)

    Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.

    What good looks like for this metric: 5 or lower

    Ideas to improve this metric
    • Simplify processes
    • Improve website usability
    • Enhance user interface design
    • Provide clear instructions and guidance
    • Reduce waiting times in service
  • 4. Churn Rate

    Indicates the percentage of customers who stop using a product or service within a particular time frame.

    What good looks like for this metric: 5-7%

    Ideas to improve this metric
    • Identify reasons causing customer churn
    • Enhance customer retention strategies
    • Offer personalised experiences
    • Develop an attentive onboarding process
    • Continuously engage with customers
  • 5. Customer Lifetime Value (CLV)

    A prediction of the net profit attributed to the entire future relationship with a customer.

    What good looks like for this metric: 3 times the acquisition cost

    Ideas to improve this metric
    • Increase customer satisfaction initiatives
    • Track customer purchasing patterns
    • Improve customer segmentation
    • Enhance cross-selling initiatives
    • Increase quality of customer support

Metrics for Customer Service Platform Impact

  • 1. Customer Satisfaction Score (CSAT)

    Measures the percentage of customers who are satisfied with their service experience on the platform by collecting feedback after interactions

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Train customer service agents regularly
    • Implement a robust feedback collection process
    • Utilise automation for frequent issues
    • Monitor and review agent performance
    • Enhance knowledge database for agents
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty through how likely they are to recommend the service to others on a scale of 0-10

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Focus on customer journey mapping
    • Address pain points identified in feedback
    • Provide timely and personalised responses
    • Recognise and reward loyal customers
    • Conduct regular product and service enhancements
  • 3. First Contact Resolution (FCR)

    Percentage of customer issues resolved at the first interaction, indicating efficiency and effectiveness

    What good looks like for this metric: 70-75%

    Ideas to improve this metric
    • Ensure agents have access to comprehensive information
    • Provide decision-making authority to agents
    • Implement initial troubleshooting steps in self-service
    • Analyse repeat contact reasons and address them
    • Utilise real-time collaboration tools for support
  • 4. Customer Retention Rate

    Percentage of existing customers retained over a period, reflecting long-term platform satisfaction and loyalty

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Develop loyalty programmes and incentives
    • Regularly engage with customers via newsletters
    • Offer personalised experiences and service
    • Address customer feedback promptly
    • Ensure competitive pricing and value delivery
  • 5. Average Response Time

    Average time taken for initial response by the customer service team, indicating responsiveness and efficiency

    What good looks like for this metric: 10-12 minutes on chat; 24 hours on email

    Ideas to improve this metric
    • Implement automated response systems
    • Optimise and streamline workflow processes
    • Schedule efficient shift rotations
    • Set clear response time targets for teams
    • Employ predictive analytics for demand forecasting

Metrics for Online Bank Account Opening

  • 1. Conversion Rate

    The percentage of visitors to your website who successfully open a bank account online.

    What good looks like for this metric: 5-15%

    Ideas to improve this metric
    • Simplify the online account opening process
    • Improve website speed
    • Enhance clarity of instructions
    • Offer live chat support
    • Test and refine user interface
  • 2. Application Completion Rate

    The percentage of users who start the application process and successfully complete it.

    What good looks like for this metric: Above 80%

    Ideas to improve this metric
    • Make forms shorter and simpler
    • Provide clear progress indicators
    • Reduce mandatory fields initially
    • Allow saving applications for later completion
    • Offer guidance and help during the process
  • 3. Time to Open Account

    The average time it takes for a customer to complete the online account opening process.

    What good looks like for this metric: Less than 10 minutes

    Ideas to improve this metric
    • Streamline verification processes
    • Automate document uploads
    • Use pre-filled forms where possible
    • Minimize user input requirements
    • Provide instant confirmation upon completion
  • 4. Abandonment Rate

    The percentage of users who start but do not complete the online account opening process.

    What good looks like for this metric: Less than 20%

    Ideas to improve this metric
    • Analyze drop-off points in the process
    • Simplify the user journey
    • Send reminders for incomplete applications
    • Offer incentives to complete applications
    • Enhance user experience with feedback opportunities
  • 5. Customer Satisfaction Score

    A measure of how satisfied customers are with the online account opening process, typically obtained through surveys.

    What good looks like for this metric: Above 80%

    Ideas to improve this metric
    • Conduct regular customer surveys
    • Act on feedback to improve processes
    • Ensure help resources are easily accessible
    • Provide tutorials or guides
    • Monitor customer service response times

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for Product Management Vision

  • 1. Revenue Growth Rate

    Measures the rate at which revenue is increasing over a given period, often expressed as a percentage

    What good looks like for this metric: 10-20% annual growth

    Ideas to improve this metric
    • Introduce new innovative products
    • Expand into new markets
    • Enhance marketing strategies
    • Optimise pricing strategies
    • Improve sales techniques
  • 2. Customer Satisfaction Score

    Assesses the level of satisfaction customers feel about a product or service, often measured through surveys

    What good looks like for this metric: 75-85 out of 100

    Ideas to improve this metric
    • Improve customer service
    • Seek regular feedback
    • Enhance product quality
    • Address customer issues promptly
    • Develop loyalty programmes
  • 3. Employee Engagement Level

    Evaluates how committed and motivated employees are towards their work and organisation

    What good looks like for this metric: 70-80% engagement

    Ideas to improve this metric
    • Foster a positive work environment
    • Offer professional development
    • Recognise and reward achievements
    • Encourage open communication
    • Provide work-life balance initiatives
  • 4. Time to Market

    Time taken from product conception to its availability in the market

    What good looks like for this metric: 6-12 months

    Ideas to improve this metric
    • Streamline development processes
    • Adopt Agile methodologies
    • Enhance cross-functional collaboration
    • Implement project management tools
    • Regularly review and adjust timelines
  • 5. Net Promoter Score (NPS)

    Gauge the likelihood of customers to recommend the company's products or services, indicating customer loyalty

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Deliver exceptional customer experiences
    • Address negative feedback quickly
    • Continuously improve the product
    • Engage with customers through multiple channels
    • Build strong customer relationships

Metrics for Service Health Evaluation

  • 1. Uptime Percentage

    Measures the amount of time the service is up and running without interruptions. Calculated by dividing the total operational minutes by the total minutes in a period.

    What good looks like for this metric: 99.9% or higher

    Ideas to improve this metric
    • Implement redundancy systems
    • Use robust monitoring tools
    • Conduct regular maintenance
    • Train staff for quick incident response
    • Opt for reliable service providers
  • 2. Response Time

    The time it takes for the service to respond to a user action or request. Typically measured in milliseconds or seconds.

    What good looks like for this metric: Less than 200ms

    Ideas to improve this metric
    • Optimize server configurations
    • Use a content delivery network
    • Streamline code and queries
    • Enhance database performance
    • Regularly audit application performance
  • 3. Error Rate

    The percentage of failed requests in relation to the total number of service requests.

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Implement detailed logging
    • Enhance debugging processes
    • Regular code reviews
    • Continuous service testing
    • Deploy robust error handling
  • 4. Customer Satisfaction Score (CSAT)

    A measurement derived from customer feedback focusing on satisfaction with the service, typically collected via surveys.

    What good looks like for this metric: 80% or higher

    Ideas to improve this metric
    • Enhance user experience design
    • Implement customer feedback loops
    • Resolve issues promptly
    • Provide user-friendly interfaces
    • Conduct regular user training
  • 5. Transaction Success Rate

    The percentage of successful transactions completed without any errors or failures.

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Optimize transactional workflow
    • Enhance payment gateway reliability
    • Continuously monitor transaction logs
    • Implement strong authentication mechanisms
    • Regularly update and test payment procedures

Metrics for Talent acquisition success

  • 1. Time to hire

    The average number of days taken to fill a job vacancy from when the job opening is posted to when the candidate accepts the offer

    What good looks like for this metric: 30-45 days

    Ideas to improve this metric
    • Streamline the interview process
    • Use recruiting software to track applications
    • Build a talent pipeline before positions open
    • Improve job descriptions to attract qualified candidates
    • Train hiring managers on effective interview techniques
  • 2. Quality of hire

    Measures the value a new hire adds to the company, often assessed by their performance ratings, retention rates, and manager satisfaction

    What good looks like for this metric: 80-90% satisfaction rate

    Ideas to improve this metric
    • Align hiring criteria with job performance
    • Implement structured onboarding programs
    • Collect feedback from multiple stakeholders
    • Conduct regular performance reviews
    • Provide continuous training and support
  • 3. Offer acceptance rate

    The percentage of job offers that are accepted by candidates out of the total number of offers extended

    What good looks like for this metric: 80-90%

    Ideas to improve this metric
    • Ensure competitive compensation packages
    • Improve candidate experience during the interview process
    • Communicate company culture clearly
    • Address candidate concerns promptly
    • Personalise offer communications
  • 4. Cost per hire

    The total amount of money spent to hire a new employee, including advertising, recruitment agency fees, referral bonuses, and internal hiring costs

    What good looks like for this metric: $3,000 - $5,000 per hire

    Ideas to improve this metric
    • Use cost-effective recruiting channels
    • Encourage employee referrals
    • Leverage social media for recruiting
    • Automate repetitive hiring tasks
    • Negotiate with recruitment agencies for better rates
  • 5. Employee retention rate

    The percentage of new hires who remain with the company for a certain period, typically one year

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Implement robust onboarding programmes
    • Foster a positive work environment
    • Offer competitive benefits and salaries
    • Provide opportunities for career growth
    • Conduct exit interviews to identify reasons for turnover

Metrics for Hotel Performance Goals

  • 1. Overall Experienced F&B

    Measurement of guest satisfaction with food and beverage experience on a scale of 1 to 10

    What good looks like for this metric: Above 8

    Ideas to improve this metric
    • Collect regular guest feedback
    • Enhance menu diversity
    • Improve food presentation
    • Train staff on customer service
    • Conduct quality control checks
  • 2. Brand Audit

    Comprehensive review of brand standards and operational adherence resulting in a pass/fail

    What good looks like for this metric: PASS

    Ideas to improve this metric
    • Review brand standards regularly
    • Conduct internal audits
    • Invest in staff training
    • Enhance guest interactions
    • Implement corrective actions swiftly
  • 3. Breakfast Food Quality

    Assessment of guest satisfaction with breakfast food quality on a scale of 1 to 10

    What good looks like for this metric: Above 7

    Ideas to improve this metric
    • Source high-quality ingredients
    • Update breakfast menu frequently
    • Solicit guest feedback
    • Train kitchen staff
    • Implement regular taste testing
  • 4. Cost per Cover

    Average cost incurred per guest dining experience

    What good looks like for this metric: Varies; targeted for reduction

    Ideas to improve this metric
    • Analyse pricing models
    • Reduce food waste
    • Optimise purchasing strategies
    • Streamline kitchen processes
    • Monitor portion sizes
  • 5. Revenue Growth

    Percentage increase in revenue over a specified period

    What good looks like for this metric: Industry average is around 5-10%

    Ideas to improve this metric
    • Enhance upselling techniques
    • Introduce new services or products
    • Improve marketing strategies
    • Strengthen customer loyalty programs
    • Evaluate pricing strategies

Metrics for Recruitment and inclusion

  • 1. Time to fill

    Average number of days taken to fill a job vacancy from when it was posted until an offer is accepted

    What good looks like for this metric: 30-50 days

    Ideas to improve this metric
    • Streamline the interview process
    • Utilise automated applicant tracking systems
    • Refine job descriptions
    • Leverage recruitment agencies
    • Enhance employer branding
  • 2. Offer acceptance rate

    Percentage of job offers accepted by candidates out of the total offers made

    What good looks like for this metric: 85-95%

    Ideas to improve this metric
    • Ensure competitive compensation packages
    • Improve the candidate experience
    • Communicate career growth opportunities
    • Engage with potential hires pre-offer
    • Conduct market research on industry standards
  • 3. Employee retention rate

    Percentage of employees who remain with the company over a specified period

    What good looks like for this metric: 85-90% annually

    Ideas to improve this metric
    • Enhance onboarding processes
    • Implement employee engagement initiatives
    • Offer continuous training and development
    • Foster a positive work culture
    • Provide clear career advancement paths
  • 4. Diversity ratio

    The ratio of employees from diverse backgrounds compared to the total workforce

    What good looks like for this metric: Varies by industry and location

    Ideas to improve this metric
    • Create inclusive hiring practices
    • Support employee resource groups
    • Offer unconscious bias training
    • Monitor and report on diversity metrics regularly
    • Engage with diverse recruitment sources
  • 5. Employee engagement score

    Measurement of how engaged and satisfied employees are with their work environment

    What good looks like for this metric: 65-85%

    Ideas to improve this metric
    • Conduct regular employee surveys
    • Act on feedback received from employees
    • Implement work-life balance initiatives
    • Encourage open communication
    • Recognise and reward employee contributions

Metrics for Achievement Business Leader

  • 1. Revenue Growth Rate

    The percentage increase in a company’s sales from one period to the next

    What good looks like for this metric: 10-25% annually

    Ideas to improve this metric
    • Enhance sales strategies
    • Expand market reach
    • Invest in marketing
    • Improve product offerings
    • Strengthen customer relationships
  • 2. Net Profit Margin

    Net earnings as a percentage of revenue, indicating overall profitability

    What good looks like for this metric: 7-10%

    Ideas to improve this metric
    • Reduce operational costs
    • Increase pricing
    • Streamline supply chain
    • Enhance productivity
    • Focus on high-margin products
  • 3. Employee Satisfaction Score

    Average rating of employees' overall satisfaction, measured through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Improve work-life balance
    • Offer career development opportunities
    • Enhance workplace environment
    • Provide competitive benefits
    • Encourage open communication
  • 4. Customer Retention Rate

    The percentage of existing customers who remain loyal over a specific period

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Implement loyalty programs
    • Improve customer service
    • Regularly engage with customers
    • Solicit and act on feedback
    • Ensure product quality
  • 5. Return on Investment (ROI)

    Ratio of net profit to total investment, measuring the efficiency of an investment

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Analyse and optimize investments
    • Focus on high ROI projects
    • Cut non-profitable ventures
    • Increase efficiency in operations
    • Leverage technology

Metrics for Agile leadership metrics

  • 1. Team Velocity

    Measures the amount of work a team completes during a sprint, calculated by the total story points completed

    What good looks like for this metric: 20-40 story points per sprint

    Ideas to improve this metric
    • Streamline workflows
    • Refine sprint planning
    • Enhance team collaboration
    • Invest in skill development
    • Use consistent estimation techniques
  • 2. Sprint Burndown

    Tracks the completion of work throughout the sprint, showing remaining tasks vs. time

    What good looks like for this metric: Consistent downward trend with minimal or no backlog at sprint end

    Ideas to improve this metric
    • Daily stand-ups to identify blockers
    • Encourage realistic task estimates
    • Prioritise critical tasks early
    • Use burn-down charts for visibility
    • Improve task segmentation
  • 3. Cycle Time

    The total time it takes from starting a work item to its completion

    What good looks like for this metric: 1-2 days for small tasks, up to 1-2 weeks for larger tasks

    Ideas to improve this metric
    • Minimize work-in-progress limits
    • Enhance automated testing
    • Implement continuous integration
    • Use Kanban to visualise workflow
    • Regularly review cycle times
  • 4. Lead Time

    The total time from when a customer request is made to when it is fulfilled

    What good looks like for this metric: Varies based on complexity, aim for a reduction over time

    Ideas to improve this metric
    • Prioritise tasks based on customer value
    • Optimise backlog grooming
    • Reduce bottlenecks
    • Increase cross-functional team collaboration
    • Regularly analyse and adjust processes
  • 5. Customer Satisfaction (NPS)

    Measures customer satisfaction and loyalty through surveys or Net Promoter Score (NPS)

    What good looks like for this metric: NPS score of 50-70

    Ideas to improve this metric
    • Increase customer feedback channels
    • Actively respond to customer issues
    • Continually improve product features
    • Regularly review customer feedback
    • Train team on customer service excellence

Metrics for UX Performance and Quality

  • 1. User Satisfaction Score

    Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS

    What good looks like for this metric: Average score ranges from 68 to 80

    Ideas to improve this metric
    • Conduct regular user feedback sessions
    • Implement iterative design improvements
    • Enhance usability based on pain points
    • Improve interface consistency
    • Ensure accessibility compliance
  • 2. Task Success Rate

    Percentage of correctly completed tasks without assistance

    What good looks like for this metric: Typically ranges from 78% to 85%

    Ideas to improve this metric
    • Simplify task flows
    • Increase clarity in instructions
    • Use intuitive design patterns
    • Conduct A/B testing for task paths
    • Provide effective user training
  • 3. Time on Task

    Measures the average time users spend to complete a task

    What good looks like for this metric: Varies widely depending on the complexity of tasks

    Ideas to improve this metric
    • Identify and remove bottlenecks
    • Streamline task steps
    • Improve information architecture
    • Enhance system responsiveness
    • Use user testing to target slow task areas
  • 4. Error Rate

    The frequency of errors made by users during tasks

    What good looks like for this metric: Aim to be below 5%

    Ideas to improve this metric
    • Enhance input validation
    • Provide clear error messages
    • Refine user instructions
    • Improve interface intuitiveness
    • Conduct usability testing to find error hotspots
  • 5. Retention Rate

    Percentage of users who continue to use the product over time

    What good looks like for this metric: Typically above 25% over a year

    Ideas to improve this metric
    • Improve user onboarding
    • Enhance engagement with features
    • Encourage feedback and implement changes
    • Ensure regular updates and improvements
    • Analyse and reduce user drop-off points

Metrics for Assessing UX Designer Performance

  • 1. User Satisfaction Score

    Measures overall satisfaction of users with the design through surveys and feedback.

    What good looks like for this metric: Average score of 75%

    Ideas to improve this metric
    • Gather regular user feedback
    • Implement a user-centred design approach
    • Conduct usability testing
    • Iteratively refine designs based on user input
    • Ensure consistent design standards
  • 2. Task Success Rate

    Percentage of users able to complete tasks without issues in the design.

    What good looks like for this metric: 80% completion rate

    Ideas to improve this metric
    • Simplify navigation paths
    • Provide clear instructions
    • Ensure responsive design
    • Identify and fix usability issues
    • Use tools to track task completion
  • 3. Time on Task

    Average time users take to complete specific tasks using the design.

    What good looks like for this metric: Depends on task complexity

    Ideas to improve this metric
    • Analyse task flows for efficiency
    • Reduce unnecessary steps
    • Provide shortcuts for frequent actions
    • Test design with diverse user groups
    • Enhance layout clarity and intuitiveness
  • 4. Design Consistency Score

    Evaluates how consistently the design elements are applied across the interface.

    What good looks like for this metric: 90% consistency level

    Ideas to improve this metric
    • Establish design guidelines
    • Conduct regular design audits
    • Use style guides and templates
    • Train team on design standards
    • Promote a culture of consistency
  • 5. Feedback Implementation Rate

    Ratio of user feedback items successfully implemented into design improvements.

    What good looks like for this metric: 70% implementation rate

    Ideas to improve this metric
    • Track all user feedback
    • Prioritise feedback based on impact
    • Implement feedback in agile cycles
    • Engage users for feedback validation
    • Communicate feedback impacts to users

Metrics for Success of Strategic Programs

  • 1. Return on Investment (ROI)

    Measures the profitability of a strategic program by comparing the returns to the costs. It is calculated as (Net Profit / Cost of Investment) * 100.

    What good looks like for this metric: Typically, a good ROI is 15% or more

    Ideas to improve this metric
    • Enhance profitability through cost control
    • Increase revenue from the program
    • Extend program's lifecycle
    • Improve marketing efforts
    • Optimize resource allocation
  • 2. Net Promoter Score (NPS)

    Evaluates customer or stakeholder satisfaction and loyalty by asking how likely they are to recommend the program to others. Scored from -100 to 100.

    What good looks like for this metric: Scores above 50 are considered excellent

    Ideas to improve this metric
    • Improve customer service and support
    • Enhance program quality
    • Solicit and act on feedback
    • Create engagement incentives
    • Improve communication clarity
  • 3. Stakeholder Engagement

    Measures the level of stakeholder participation and involvement in the strategic program.

    What good looks like for this metric: Varies; should aim for more than 70% active engagement

    Ideas to improve this metric
    • Increase communication frequency
    • Include stakeholders in decision-making
    • Provide regular updates
    • Use varied engagement channels
    • Host interactive workshops
  • 4. Cost-Benefit Analysis

    Compares the costs and benefits of the program to determine value. A higher ratio indicates a more beneficial program.

    What good looks like for this metric: A ratio above 1 signifies positive value

    Ideas to improve this metric
    • Really evaluate benefits accurately
    • Regularly review costs
    • Negotiate supplier agreements
    • Streamline operations
    • Assess risk mitigation strategies
  • 5. Goal Achievement Rate

    Measures the percentage of strategic targets met within a specific timeframe. Calculated as (Achieved Goals / Total Goals) * 100.

    What good looks like for this metric: 70% or higher is desirable

    Ideas to improve this metric
    • Set realistic targets
    • Continuously monitor progress
    • Adjust strategies as needed
    • Encourage team collaboration
    • Provide necessary resources

Metrics for Online Therapy Platform

  • 1. Client Retention Rate

    The percentage of clients who continue using the platform over a given period

    What good looks like for this metric: Typical benchmark is 60-70%

    Ideas to improve this metric
    • Enhance user experience
    • Offer personalised treatment plans
    • Regularly gather and implement feedback
    • Provide flexible scheduling options
    • Ensure therapists are a good match
  • 2. Session Completion Rate

    The ratio of completed therapy sessions to scheduled sessions

    What good looks like for this metric: Typical benchmark is 80-90%

    Ideas to improve this metric
    • Send session reminders
    • Integrate seamless payment systems
    • Offer flexible re-scheduling
    • Improve platform reliability
    • Address clients’ issues promptly
  • 3. Client Satisfaction Score

    Average rating given by clients regarding their overall satisfaction with the service

    What good looks like for this metric: Typical benchmark is 4+ out of 5

    Ideas to improve this metric
    • Train therapists in customer service
    • Implement regular check-ins with clients
    • Ensure platform ease of use
    • Offer a variety of therapy styles
    • Regularly update platform features
  • 4. Therapist Response Time

    The average time taken for therapists to respond to client inquiries

    What good looks like for this metric: Typical benchmark is 1-2 hours

    Ideas to improve this metric
    • Set clear expectations with therapists
    • Use automation for initial queries
    • Provide incentives for quick responses
    • Implement a notification system
    • Monitor and report response time trends
  • 5. Platform Usage Rate

    The frequency with which clients and therapists use the platform

    What good looks like for this metric: Typical benchmark is 70-85% active users monthly

    Ideas to improve this metric
    • Introduce engaging content regularly
    • Create community forums for interaction
    • Send regular updates or newsletters
    • Reward consistent platform usage
    • Offer interactive features

Tracking your Satisfaction metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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