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4 examples of Ux Designer metrics and KPIs

What are Ux Designer metrics?

Identifying the optimal Ux Designer metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Ux Designer metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Ux Designer metrics and KPIs

Metrics for Assessing UX Designer Performance

  • 1. User Satisfaction Score

    Measures overall satisfaction of users with the design through surveys and feedback.

    What good looks like for this metric: Average score of 75%

    Ideas to improve this metric
    • Gather regular user feedback
    • Implement a user-centred design approach
    • Conduct usability testing
    • Iteratively refine designs based on user input
    • Ensure consistent design standards
  • 2. Task Success Rate

    Percentage of users able to complete tasks without issues in the design.

    What good looks like for this metric: 80% completion rate

    Ideas to improve this metric
    • Simplify navigation paths
    • Provide clear instructions
    • Ensure responsive design
    • Identify and fix usability issues
    • Use tools to track task completion
  • 3. Time on Task

    Average time users take to complete specific tasks using the design.

    What good looks like for this metric: Depends on task complexity

    Ideas to improve this metric
    • Analyse task flows for efficiency
    • Reduce unnecessary steps
    • Provide shortcuts for frequent actions
    • Test design with diverse user groups
    • Enhance layout clarity and intuitiveness
  • 4. Design Consistency Score

    Evaluates how consistently the design elements are applied across the interface.

    What good looks like for this metric: 90% consistency level

    Ideas to improve this metric
    • Establish design guidelines
    • Conduct regular design audits
    • Use style guides and templates
    • Train team on design standards
    • Promote a culture of consistency
  • 5. Feedback Implementation Rate

    Ratio of user feedback items successfully implemented into design improvements.

    What good looks like for this metric: 70% implementation rate

    Ideas to improve this metric
    • Track all user feedback
    • Prioritise feedback based on impact
    • Implement feedback in agile cycles
    • Engage users for feedback validation
    • Communicate feedback impacts to users

Metrics for Performance of UX Designer

  • 1. Usability Test Success Rate

    The percentage of tasks successfully completed by users during usability testing

    What good looks like for this metric: 80-90% success rate

    Ideas to improve this metric
    • Conduct more user interviews
    • Improve task clarity
    • Ensure intuitive navigation
    • Simplify user interactions
    • Enhance feedback mechanisms
  • 2. Time on Task

    The average time a user takes to complete a specific task during testing

    What good looks like for this metric: 2-5 minutes per task

    Ideas to improve this metric
    • Streamline user flows
    • Minimize unnecessary steps
    • Use clear, concise instructions
    • Reduce input fields
    • Enhance system responsiveness
  • 3. Error Rate

    The average number of errors users encounter while performing tasks during testing

    What good looks like for this metric: Less than 5% error rate

    Ideas to improve this metric
    • Improve error messaging
    • Test for common user mistakes
    • Simplify complex interactions
    • Increase user guidance
    • Utilize clear affordances
  • 4. User Satisfaction Score

    Numerical rating given by users based on their satisfaction with the interface

    What good looks like for this metric: 7 or higher on a 10-point scale

    Ideas to improve this metric
    • Incorporate user feedback
    • Create an aesthetically pleasing design
    • Reduce cognitive load
    • Increase accessibility options
    • Ensure consistent design elements
  • 5. Prototype Iteration Count

    The number of iterations a prototype undergoes before reaching a final design

    What good looks like for this metric: 3-5 iterations

    Ideas to improve this metric
    • Gather diverse feedback early
    • Prioritise the most critical design issues
    • Utilise rapid prototyping tools
    • Test with varied user groups
    • Focus on one major change per iteration

Metrics for Frontend Development Skill Assessment

  • 1. Code Quality

    Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript

    What good looks like for this metric: Clean, well-commented code with no linting errors

    Ideas to improve this metric
    • Utilise code linters and formatters
    • Adopt a consistent coding style
    • Refactor code regularly
    • Practise writing clear comments
    • Review code with peers
  • 2. Page Load Time

    Measures the time it takes for a webpage to fully load in a browser

    What good looks like for this metric: Less than 3 seconds

    Ideas to improve this metric
    • Minimise HTTP requests
    • Optimise image sizes
    • Use CSS and JS minification
    • Leverage browser caching
    • Use content delivery networks
  • 3. Responsive Design

    Evaluates how well a website adapts to different screen sizes and devices

    What good looks like for this metric: Seamless functionality across all devices

    Ideas to improve this metric
    • Use relative units like percentages
    • Implement CSS media queries
    • Test designs on multiple devices
    • Adopt a mobile-first approach
    • Utilise frameworks like Bootstrap
  • 4. Cross-browser Compatibility

    Ensures a website functions correctly across different web browsers

    What good looks like for this metric: Consistent experience on all major browsers

    Ideas to improve this metric
    • Test site on all major browsers
    • Use browser-specific prefixes
    • Avoid deprecated features
    • Employ browser compatibility tools
    • Regularly update code for latest standards
  • 5. User Experience (UX)

    Measures how user-friendly and intuitive the interface is for users

    What good looks like for this metric: High user satisfaction and easy navigation

    Ideas to improve this metric
    • Simplify navigation structures
    • Ensure consistent design patterns
    • Conduct user testing regularly
    • Gather and implement user feedback
    • Improve the accessibility of designs

Metrics for Product Engagement

  • 1. User Retention Rate

    Percentage of users who continue to use the product over a set period of time

    What good looks like for this metric: 30-40% after 90 days

    Ideas to improve this metric
    • Send personalised email reminders
    • Implement user onboarding tutorials
    • Add in-app notifications for new features
    • Offer loyalty rewards or discounts
    • Conduct user feedback surveys
  • 2. Daily Active Users (DAU)

    Number of unique users who engage with the product daily

    What good looks like for this metric: 10-20% of total users

    Ideas to improve this metric
    • Increase the frequency of updates
    • Incorporate gamification elements
    • Encourage social sharing
    • Optimise app load times
    • Run promotional campaigns
  • 3. Session Length

    Average duration of time a user spends on the product in a single session

    What good looks like for this metric: 5-10 minutes

    Ideas to improve this metric
    • Simplify navigation within the app
    • Add value-rich content
    • Make user tasks easier to complete
    • Enable personalised experiences
    • Implement engaging design elements
  • 4. Churn Rate

    Percentage of users who stop using the product over a given period

    What good looks like for this metric: 5-7% monthly

    Ideas to improve this metric
    • Identify pain points through user feedback
    • Improve customer support
    • Enhance product features based on feedback
    • Offer re-engagement incentives
    • Streamline the user experience
  • 5. Feature Adoption Rate

    Percentage of users utilising new or specific features of the product

    What good looks like for this metric: 25-30%

    Ideas to improve this metric
    • Create feature-specific tutorials
    • Promote new features through email
    • Highlight features in-app
    • Gather and act on feedback for new features
    • Incentivise users to try new features

Tracking your Ux Designer metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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