Identifying the optimal Brand Strategist metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.
Find Brand Strategist metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Measures the level of consumer recognition of a brand, typically through surveys and social listening
What good looks like for this metric: Pre and post-campaign survey results
Ideas to improve this metric
Increase social media presence
Collaborate with influencers
Use targeted online ads
Develop engaging content marketing
Execute a memorable PR stunt
2. Engagement Rate
Measures the level of interaction consumers have with brand content, calculated by the total engagement (likes, comments, shares) divided by the total views or reach
What good looks like for this metric: 2% to 3% engagement rate
Ideas to improve this metric
Create relatable and high-quality content
Post consistently at optimal times
Include a clear call-to-action
Utilise interactive content like polls
Respond to comments and messages promptly
3. Conversion Rate
The percentage of users completing a desired action, such as purchasing or signing up, calculated by the number of conversions divided by the total visitors
What good looks like for this metric: 2% to 5% conversion rate
Ideas to improve this metric
Simplify and speed up the checkout process
Enhance landing page design
Provide limited-time offers or discounts
A/B test call-to-action buttons
Ensure website is mobile-friendly
4. Customer Sentiment
Analysis of consumer attitudes towards a brand, often assessed through sentiment analysis tools on social media and review sites
What good looks like for this metric: 70% positive sentiment
Ideas to improve this metric
Monitor and address negative feedback swiftly
Encourage positive reviews from satisfied customers
Regularly conduct sentiment analysis
Engage in proactive customer service
Feature user-generated content
5. Return on Ad Spend (ROAS)
Calculates revenue generated for every dollar spent on advertising, by dividing total revenue by total ad spend
What good looks like for this metric: 3x to 5x ROAS
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The best metrics for Accuracy in Multiple Warehouses