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2 examples of Social Media Manager metrics and KPIs

What are Social Media Manager metrics?

Crafting the perfect Social Media Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Social Media Manager metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Social Media Manager metrics and KPIs

Metrics for Podcast Performance

  • 1. Total Downloads

    The total number of times the podcast episodes have been downloaded.

    What good looks like for this metric: 10,000 downloads/month

    Ideas to improve this metric
    • Promote episodes on social media
    • Collaborate with other podcasters
    • Optimize episode titles and descriptions
    • Encourage listeners to subscribe
    • Engage with your audience
  • 2. Listener Retention Rate

    The percentage of listeners who listen to episodes from start to finish.

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Improve audio quality
    • Create engaging and relevant content
    • Use storytelling techniques
    • Release episodes consistently
    • Ask for listener feedback
  • 3. Average Episode Rating

    The average rating given by listeners on platforms like Apple Podcasts.

    What good looks like for this metric: 4.5 stars

    Ideas to improve this metric
    • Ask listeners to rate your podcast
    • Respond to listener reviews
    • Ensure high-quality content
    • Regularly update podcast cover art
    • Interview interesting guests
  • 4. Social Media Engagement

    The number of likes, shares, comments, and overall interaction on social media posts related to your podcast.

    What good looks like for this metric: 500 engagements/post

    Ideas to improve this metric
    • Create visually appealing posts
    • Use hashtags effectively
    • Engage with your audience's comments
    • Share behind-the-scenes content
    • Host live Q&A sessions
  • 5. Subscriber Growth Rate

    The rate at which new listeners subscribe to your podcast over a specific period.

    What good looks like for this metric: 10% increase/month

    Ideas to improve this metric
    • Promote your podcast on different platforms
    • Run targeted ads
    • Offer exclusive content for subscribers
    • Collaborate with influencers
    • Create a referral programme

Metrics for Increasing LinkedIn Followers

  • 1. Follower Growth Rate

    Percentage increase in new followers over a specific period of time

    What good looks like for this metric: 5-10% monthly increase

    Ideas to improve this metric
    • Post consistently
    • Engage with followers' content
    • Share industry-relevant news
    • Utilise hashtags effectively
    • Collaborate with influencers
  • 2. Engagement Rate

    Ratio of interactions (likes, comments, shares) to total followers

    What good looks like for this metric: 2-5% per post

    Ideas to improve this metric
    • Ask questions in posts
    • Respond to comments and messages
    • Use high-quality visuals
    • Run polls or surveys
    • Offer valuable insights
  • 3. Content Reach

    Number of unique users who have seen your posts

    What good looks like for this metric: 5-15% of total followers per post

    Ideas to improve this metric
    • Share posts at optimal times
    • Tag relevant people and companies
    • Encourage shares from followers
    • Leverage LinkedIn Stories
    • Use LinkedIn ads
  • 4. Click-Through Rate (CTR)

    Percentage of users who click on links in your posts

    What good looks like for this metric: 0.5-1.5%

    Ideas to improve this metric
    • Craft compelling headlines
    • Use clear calls to action
    • Include short, engaging descriptions
    • Utilise attention-grabbing visuals
    • Test different link placements
  • 5. Profile Views

    Number of users who visit your LinkedIn profile

    What good looks like for this metric: 100-200 views per month

    Ideas to improve this metric
    • Update profile regularly
    • Use a professional profile picture
    • Optimise headline and summary
    • Request endorsements and recommendations
    • Include relevant keywords

Tracking your Social Media Manager metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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