What are Communication Team metrics? Finding the right Communication Team metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Communication Team metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Communication Team metrics and KPIs 1. Engagement Rate The ratio of interactions (likes, comments, shares) to total views or followers, usually expressed as a percentage
What good looks like for this metric: 1% to 5%
Ideas to improve this metric Create engaging content Ask questions in posts Use interactive features like polls Respond to comments promptly Collaborate with influencers 2. Reach The number of unique users who have seen your content
What good looks like for this metric: Depends on total followers
Ideas to improve this metric Post at optimal times Utilise hashtags effectively Promote posts Share content across platforms Utilise user-generated content 3. Likes The total number of likes on a post, indicating initial interest
What good looks like for this metric: Varies by platform and followers
Ideas to improve this metric Create visually appealing content Use compelling captions Encourage followers to like Engage regularly with followers Utilise relevant hashtags 4. Comments The number of comments a post receives, indicating deep engagement
What good looks like for this metric: Higher than 0.1% of views
Ideas to improve this metric Ask open-ended questions Host Q&A sessions Respond to comments quickly Encourage feedback Organise contests 5. Follower Growth Rate The rate at which new followers are gained, usually calculated monthly or weekly
What good looks like for this metric: 1% to 3% per month
Ideas to improve this metric Highlight your page to new audiences Consistently post quality content Engage with similar accounts Host giveaways Use Instagram stories
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1. Response Time The amount of time taken from outbreak identification to protocol implementation
What good looks like for this metric: Less than 1 hour
Ideas to improve this metric Train staff on rapid response procedures Implement automated alert systems Conduct regular response drills Review past response case studies Utilise communication technology effectively 2. Adherence Rate The percentage of staff following the outbreak protocols accurately
What good looks like for this metric: 85% adherence
Ideas to improve this metric Provide regular training sessions Develop clear and easy-to-understand protocols Conduct routine compliance audits Offer incentives for adherence Provide feedback from compliance checks 3. Containment Success Rate The percentage of outbreaks contained within the designated area
What good looks like for this metric: 95% containment
Ideas to improve this metric Enhance perimeter control measures Implement quick isolation protocols Improve incident tracking systems Regularly evaluate containment strategies Collaborate with local health authorities 4. Communication Effectiveness The clarity and timeliness of information shared with stakeholders
What good looks like for this metric: 90% satisfaction in communication
Ideas to improve this metric Develop a comprehensive communication plan Utilise multi-channel dissemination Regularly update stakeholders with accurate data Hold communication training workshops Solicit feedback to improve communication strategies 5. Resource Allocation Efficiency The optimal use of resources in dealing with outbreak situations
What good looks like for this metric: 80% resource optimisation
Ideas to improve this metric Conduct resource utilisation reviews Implement resource management software Prioritise essential resource allocation Train staff on efficient resource use Evaluate and adjust resource distribution regularly
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1. Daily Call Logs The number of calls made or received in a day logged for performance assessment
What good looks like for this metric: 100 calls per day
Ideas to improve this metric Set daily or hourly call targets Use scheduling tools to manage call times Incorporate script templates to shorten call times Develop listening skills to enhance understanding Regularly review call outcomes for feedback 2. LinkedIn Reach Outs The number of professional connections and messages sent over LinkedIn to potential clients or partners
What good looks like for this metric: 20 reach outs per day
Ideas to improve this metric Create personalised messages for each connection Leverage mutual connections for introductions Join relevant LinkedIn groups for expanded reach Post relevant content regularly to increase visibility Set aside dedicated time each day for LinkedIn activities 3. Cost Effectiveness The ratio of incentives offered to overall recruit expenses to ensure cost efficiency
What good looks like for this metric: Incentives below 30% of overall costs
Ideas to improve this metric Review and adjust incentive plans regularly Seek alternatives like recognition programs instead of financial incentives Analyse cost-benefit of current incentive structures Negotiate better terms with vendors or service providers Implement performance-based incentives 4. Task Completion The percentage of tasks completed on time, indicating productivity
What good looks like for this metric: 95% task completion rate
Ideas to improve this metric Prioritise tasks using a ranking system Break larger tasks into smaller, manageable steps Utilise project management tools to track progress Set tight deadlines and adhere to them Delegate tasks where possible to ensure efficiency 5. Onboarded Recruits The number of new hires successfully onboarded within a specified time frame
What good looks like for this metric: 5 new recruits onboarded per month
Ideas to improve this metric Streamline onboarding documentation processes Provide detailed training sessions for recruits Ensure all team members are prepared to support new hires Offer feedback sessions to address recruit difficulties Regularly update onboarding procedures
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1. Mean Time to Resolve (MTTR) Average time taken to resolve major incidents, calculated from the time the incident is reported until it is fully resolved
What good looks like for this metric: 2-4 hours
Ideas to improve this metric Implement automated incident response tools Conduct regular training for incident response teams Refine incident categorisation and prioritisation processes Establish a dedicated major incident team Analyse past incidents to identify improvement areas 2. Major Incident Recurrence Rate Percentage of major incidents that recur within a specific timeframe after resolution
What good looks like for this metric: Below 5%
Ideas to improve this metric Conduct thorough root cause analysis Implement permanent fixes rather than temporary solutions Regularly review and update the incident management process Enhance collaboration between incident and problem management teams Utilise knowledge management to share solutions and prevent recurrence 3. Incident Resolution Quality Quality of incident resolution measured through stakeholder feedback and post-incident reviews
What good looks like for this metric: Above 90% positive feedback
Ideas to improve this metric Develop a clear incident resolution checklist Provide additional training on customer service skills Standardise post-incident review processes Gather and act on stakeholder feedback Implement continuous improvement initiatives 4. Stakeholder Communication Effectiveness Effectiveness of communication with stakeholders during major incidents, measured through feedback and surveys
What good looks like for this metric: Above 80% satisfaction
Ideas to improve this metric Establish a communication plan template Utilise multiple communication channels Train staff in effective communication techniques Regularly update stakeholders during incidents Review and refine communication strategies based on feedback 5. Incident Detection Time Time taken to detect incidents from the moment they occur to the moment they are identified
What good looks like for this metric: Within 10 minutes
Ideas to improve this metric Implement advanced monitoring and alerting systems Conduct regular audits of detection tools and processes Improve correlation of events and patterns Train staff to recognise potential incidents quickly Increase the frequency of system health checks
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Tracking your Communication Team metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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