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Communications Team metrics and KPIs

What are Communications Team metrics?

Finding the right Communications Team metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Communications Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Communications Team metrics and KPIs

Metrics for Improve Investor Engagement

  • 1. Investor Meeting Attendance Rate

    The percentage of investors who attend scheduled meetings out of the total invited

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Increase meeting reminders and follow-ups
    • Offer multiple time slots to accommodate different time zones
    • Incorporate engaging presentation materials
    • Provide clear and concise meeting agendas
    • Utilise feedback to improve future meetings

  • 2. Post-Meeting Investor Follow-Up Rate

    The percentage of investors who engage in follow-up communication after a meeting

    What good looks like for this metric: 50-60%

    Ideas to improve this metric
    • Personalise follow-up emails
    • Highlight key takeaways from meetings
    • Offer additional data or insights discussed in meetings
    • Address any investor queries promptly
    • Schedule subsequent touchpoints in advance

  • 3. Investor Email Open Rate

    The percentage of investor-targeted emails that are opened by recipients

    What good looks like for this metric: 15-25%

    Ideas to improve this metric
    • Craft compelling subject lines
    • Send emails at optimal times
    • Segment audience to target messaging
    • Reduce email frequency to avoid saturation
    • Ensure emails are mobile-friendly

  • 4. Investor Engagement Index

    A composite score determining the overall engagement level based on various interactions

    What good looks like for this metric: 60-75

    Ideas to improve this metric
    • Foster personal relationships
    • Enhance content relevancy
    • Regularly update investors on progress
    • Invite feedback and suggestions
    • Utilise investor-exclusive updates

  • 5. Investor Response Time

    The average time taken by investors to respond to a communication

    What good looks like for this metric: 24-48 hours

    Ideas to improve this metric
    • Implement a clearer call-to-action
    • Utilise CRM tools to track and enhance interactions
    • Ensure prompt internal communication for quick responses
    • Provide immediate value in communications
    • Follow up on non-respondents
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Implement these metrics

Tracking your Communications Team metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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