What are Content Creator metrics? Finding the right Content Creator metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Content Creator metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Content Creator metrics and KPIs 1. Domain Authority (DA) A measure of the overall quality and authority of a website, calculated by several factors including the number and quality of incoming links
What good looks like for this metric: Typical values range from 0 to 100, with 50+ considered good for established websites
Ideas to improve this metric Obtain backlinks from high-authority sites Create high-quality, shareable content Regularly audit and disavow low-quality links Engage in guest blogging on authoritative sites Participate in relevant online communities and forums 2. Number of Referring Domains The number of unique domains that link to your website, indicating popularity and reach
What good looks like for this metric: More than 100 referring domains considered healthy for growing websites
Ideas to improve this metric Identify and reach out to industry influencers Run link-building campaigns Offer exclusive content to potential linkers Collaborate with other websites for mutual linking Use link-building tools to find opportunities 3. Linking Root Domains Count of distinct root domains that link to your site, reflecting diversity in linking sources
What good looks like for this metric: Having diverse linking root domains strengthens authority
Ideas to improve this metric Diversify content to attract various industries Engage in PR campaigns for broader coverage Create evergreen content to attract ongoing links Analyze competitors' backlinks for new opportunities Host or sponsor industry events to gain mentions 4. Backlink Growth Rate The pace at which new backlinks are acquired over time, indicating link-building success
What good looks like for this metric: Consistent monthly growth rate of 5-10% is healthy
Ideas to improve this metric Publish new content regularly Repurpose old content in new formats Maintain relationships with website owners Monitor backlinks and capitalize on trends Utilize social media to drive traffic and engagement 5. Anchor Text Distribution The types and variety of anchor texts used in backlinks, affecting relevance and SEO
What good looks like for this metric: Balanced distribution between branded, generic, and exact match anchor texts
Ideas to improve this metric Craft varied and relevant anchor texts Encourage natural linking practices Avoid overly optimized anchor texts Monitor and adjust anchor text ratios Educate content creators on best practices
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1. Total Downloads The total number of times the podcast episodes have been downloaded.
What good looks like for this metric: 10,000 downloads/month
Ideas to improve this metric Promote episodes on social media Collaborate with other podcasters Optimize episode titles and descriptions Encourage listeners to subscribe Engage with your audience 2. Listener Retention Rate The percentage of listeners who listen to episodes from start to finish.
What good looks like for this metric: 60%
Ideas to improve this metric Improve audio quality Create engaging and relevant content Use storytelling techniques Release episodes consistently Ask for listener feedback 3. Average Episode Rating The average rating given by listeners on platforms like Apple Podcasts.
What good looks like for this metric: 4.5 stars
Ideas to improve this metric Ask listeners to rate your podcast Respond to listener reviews Ensure high-quality content Regularly update podcast cover art Interview interesting guests 4. Social Media Engagement The number of likes, shares, comments, and overall interaction on social media posts related to your podcast.
What good looks like for this metric: 500 engagements/post
Ideas to improve this metric Create visually appealing posts Use hashtags effectively Engage with your audience's comments Share behind-the-scenes content Host live Q&A sessions 5. Subscriber Growth Rate The rate at which new listeners subscribe to your podcast over a specific period.
What good looks like for this metric: 10% increase/month
Ideas to improve this metric Promote your podcast on different platforms Run targeted ads Offer exclusive content for subscribers Collaborate with influencers Create a referral programme
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1. Average Session Duration The average time a user spends on the app or website during a single session
What good looks like for this metric: 2-3 minutes
Ideas to improve this metric Enhance content quality Simplify navigation Use engaging media like videos Implement interactive elements Regularly update content 2. Pages Per Session The average number of pages viewed during a single session
What good looks like for this metric: 2-3 pages
Ideas to improve this metric Improve internal linking Use engaging calls-to-action Create content series Offer related content Optimise page load times 3. Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page
What good looks like for this metric: 40-55%
Ideas to improve this metric Improve page loading speed Use compelling headlines Improve mobile optimisation Add engaging multimedia Enhance user experience design 4. Returning User Rate The percentage of users who revisit the app or website
What good looks like for this metric: 30-50%
Ideas to improve this metric Offer loyalty programmes Send regular updates or newsletters Personalise user experience Implement retargeting ads Regularly update content 5. User Interaction Rate The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)
What good looks like for this metric: 1-3%
Ideas to improve this metric Create engaging posts Incorporate social sharing buttons Host contests or challenges Use call-to-action prompts Respond actively to user comments
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1. Follower Growth Rate Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric Post consistently Engage with followers' content Share industry-relevant news Utilise hashtags effectively Collaborate with influencers 2. Engagement Rate Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric Ask questions in posts Respond to comments and messages Use high-quality visuals Run polls or surveys Offer valuable insights 3. Content Reach Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric Share posts at optimal times Tag relevant people and companies Encourage shares from followers Leverage LinkedIn Stories Use LinkedIn ads 4. Click-Through Rate (CTR) Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric Craft compelling headlines Use clear calls to action Include short, engaging descriptions Utilise attention-grabbing visuals Test different link placements 5. Profile Views Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric Update profile regularly Use a professional profile picture Optimise headline and summary Request endorsements and recommendations Include relevant keywords
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Tracking your Content Creator metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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