What are Content Development metrics? Finding the right Content Development metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Content Development metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Content Development metrics and KPIs 1. Domain Authority (DA) A measure of the overall quality and authority of a website, calculated by several factors including the number and quality of incoming links
What good looks like for this metric: Typical values range from 0 to 100, with 50+ considered good for established websites
Ideas to improve this metric Obtain backlinks from high-authority sites Create high-quality, shareable content Regularly audit and disavow low-quality links Engage in guest blogging on authoritative sites Participate in relevant online communities and forums 2. Number of Referring Domains The number of unique domains that link to your website, indicating popularity and reach
What good looks like for this metric: More than 100 referring domains considered healthy for growing websites
Ideas to improve this metric Identify and reach out to industry influencers Run link-building campaigns Offer exclusive content to potential linkers Collaborate with other websites for mutual linking Use link-building tools to find opportunities 3. Linking Root Domains Count of distinct root domains that link to your site, reflecting diversity in linking sources
What good looks like for this metric: Having diverse linking root domains strengthens authority
Ideas to improve this metric Diversify content to attract various industries Engage in PR campaigns for broader coverage Create evergreen content to attract ongoing links Analyze competitors' backlinks for new opportunities Host or sponsor industry events to gain mentions 4. Backlink Growth Rate The pace at which new backlinks are acquired over time, indicating link-building success
What good looks like for this metric: Consistent monthly growth rate of 5-10% is healthy
Ideas to improve this metric Publish new content regularly Repurpose old content in new formats Maintain relationships with website owners Monitor backlinks and capitalize on trends Utilize social media to drive traffic and engagement 5. Anchor Text Distribution The types and variety of anchor texts used in backlinks, affecting relevance and SEO
What good looks like for this metric: Balanced distribution between branded, generic, and exact match anchor texts
Ideas to improve this metric Craft varied and relevant anchor texts Encourage natural linking practices Avoid overly optimized anchor texts Monitor and adjust anchor text ratios Educate content creators on best practices
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1. Course Completion Rate The percentage of enrolled students who complete the course out of the total enrolled students
What good looks like for this metric: 40-60%
Ideas to improve this metric Enhance course content quality Offer personalised support Use engaging multimedia Provide clear learning objectives Implement regular assessments 2. Student Satisfaction Rate The percentage of students who rate the course positively, usually gathered through post-course surveys
What good looks like for this metric: 70-90%
Ideas to improve this metric Collect and act on feedback Improve the usability of the learning platform Update course materials regularly Include interactive elements Offer additional resources and support 3. Enrolment Numbers The total number of students who enrol in the course
What good looks like for this metric: Varies by course popularity
Ideas to improve this metric Enhance marketing efforts Offer early-bird discounts Utilise social media promotions Partner with influencers Host free webinars or previews 4. Drop-off Rate The percentage of students who start but do not complete the course
What good looks like for this metric: 20-50%
Ideas to improve this metric Identify and address common drop-off points Offer motivational incentives Provide progress tracking tools Maintain consistent communication Create a supportive community 5. Average Time to Completion The average amount of time it takes for students to complete the course from enrolment to completion
What good looks like for this metric: 6-12 weeks
Ideas to improve this metric Simplify complex topics Break down modules into manageable segments Offer flexible deadlines Provide clear time management tips Monitor and optimise course pacing
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Tracking your Content Development metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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