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Content Development Team metrics and KPIs

What are Content Development Team metrics?

Finding the right Content Development Team metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Content Development Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Content Development Team metrics and KPIs

Metrics for Success of Online Course

  • 1. Course Completion Rate

    The percentage of enrolled students who complete the course out of the total enrolled students

    What good looks like for this metric: 40-60%

    Ideas to improve this metric
    • Enhance course content quality
    • Offer personalised support
    • Use engaging multimedia
    • Provide clear learning objectives
    • Implement regular assessments

  • 2. Student Satisfaction Rate

    The percentage of students who rate the course positively, usually gathered through post-course surveys

    What good looks like for this metric: 70-90%

    Ideas to improve this metric
    • Collect and act on feedback
    • Improve the usability of the learning platform
    • Update course materials regularly
    • Include interactive elements
    • Offer additional resources and support

  • 3. Enrolment Numbers

    The total number of students who enrol in the course

    What good looks like for this metric: Varies by course popularity

    Ideas to improve this metric
    • Enhance marketing efforts
    • Offer early-bird discounts
    • Utilise social media promotions
    • Partner with influencers
    • Host free webinars or previews

  • 4. Drop-off Rate

    The percentage of students who start but do not complete the course

    What good looks like for this metric: 20-50%

    Ideas to improve this metric
    • Identify and address common drop-off points
    • Offer motivational incentives
    • Provide progress tracking tools
    • Maintain consistent communication
    • Create a supportive community

  • 5. Average Time to Completion

    The average amount of time it takes for students to complete the course from enrolment to completion

    What good looks like for this metric: 6-12 weeks

    Ideas to improve this metric
    • Simplify complex topics
    • Break down modules into manageable segments
    • Offer flexible deadlines
    • Provide clear time management tips
    • Monitor and optimise course pacing
enrolmentsatisfactioncourse-administratorinstructional-designermarketing-teamcontent-development-team
Implement these metrics

Tracking your Content Development Team metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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