What are Podcast metrics? Developing an effective Podcast metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.
Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.
Find Podcast metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Podcast metrics and KPIs 1. Total Downloads The total number of times the podcast episodes have been downloaded.
What good looks like for this metric: 10,000 downloads/month
Ideas to improve this metric Promote episodes on social media Collaborate with other podcasters Optimize episode titles and descriptions Encourage listeners to subscribe Engage with your audience 2. Listener Retention Rate The percentage of listeners who listen to episodes from start to finish.
What good looks like for this metric: 60%
Ideas to improve this metric Improve audio quality Create engaging and relevant content Use storytelling techniques Release episodes consistently Ask for listener feedback 3. Average Episode Rating The average rating given by listeners on platforms like Apple Podcasts.
What good looks like for this metric: 4.5 stars
Ideas to improve this metric Ask listeners to rate your podcast Respond to listener reviews Ensure high-quality content Regularly update podcast cover art Interview interesting guests 4. Social Media Engagement The number of likes, shares, comments, and overall interaction on social media posts related to your podcast.
What good looks like for this metric: 500 engagements/post
Ideas to improve this metric Create visually appealing posts Use hashtags effectively Engage with your audience's comments Share behind-the-scenes content Host live Q&A sessions 5. Subscriber Growth Rate The rate at which new listeners subscribe to your podcast over a specific period.
What good looks like for this metric: 10% increase/month
Ideas to improve this metric Promote your podcast on different platforms Run targeted ads Offer exclusive content for subscribers Collaborate with influencers Create a referral programme
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1. Listener Count Number of listeners who tuned in to the podcast episode featuring the appearance
What good looks like for this metric: 500-1000 listeners per episode
Ideas to improve this metric Promote the podcast on social media Encourage word-of-mouth sharing Collaborate with the podcast host for cross-promotion Engage with the podcast audience post-episode Leverage email marketing campaigns 2. Lead Generation Number of new leads generated as a result of the podcast appearance
What good looks like for this metric: 10-20 new leads per appearance
Ideas to improve this metric Include a special offer or call-to-action Mention a landing page or unique URL Utilise tracking links Follow up with listeners via email Provide valuable, actionable insights during the podcast 3. Social Media Engagement Increase in social media interactions (likes, shares, comments) following the podcast appearance
What good looks like for this metric: 15-30% increase in engagement
Ideas to improve this metric Share key highlights from the podcast Use engaging visuals Respond to audience comments and questions Host a live Q&A session Create shareable content related to the podcast topic 4. Website Traffic Spike in website visits post-podcast appearance, measured through unique visitors and page views
What good looks like for this metric: 5-10% increase in traffic
Ideas to improve this metric Mention your website during the podcast Promote blog posts related to podcast topics Offer free resources on your website Use SEO optimised content Collaborate on guest posts 5. Conversion Rate Percentage of podcast listeners who take a desired action (purchase, sign-up, etc.)
What good looks like for this metric: 2-5% conversion rate
Ideas to improve this metric Offer a limited-time discount Use compelling CTAs Provide a clear value proposition Optimise landing pages for conversions Deliver follow-up content with additional incentives
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1. Listening Rate Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.
What good looks like for this metric: 40-60%
Ideas to improve this metric Create engaging and relevant content Improve ad placement within the podcast Experiment with different ad lengths Use well-known voices or hosts Incorporate storytelling elements 2. Conversion Rate Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.
What good looks like for this metric: 1-5%
Ideas to improve this metric Use clear call-to-actions Offer exclusive discount codes Simplify the listener journey Retarget listeners with follow-up ads Track and refine ad copy 3. Cost Per Acquisition (CPA) The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.
What good looks like for this metric: $30-$100
Ideas to improve this metric Negotiate better ad rates Focus on high-conversion podcast channels Optimize your landing page Continuously test ad creatives Leverage audience insights 4. Reach The total number of unique listeners who have heard your podcast ad.
What good looks like for this metric: Varies widely by podcast size
Ideas to improve this metric Collaborate with popular podcasts Promote across multiple platforms Leverage social media marketing Offer shareable content Invest in cross-promotion 5. Engagement Rate The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.
What good looks like for this metric: 5-10%
Ideas to improve this metric Create interactive ad content Encourage listener participation Feature listener testimonials Engage with listeners on social media Incorporate listener feedback
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Tracking your Podcast metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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