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Ad Strategist metrics and KPIs

What are Ad Strategist metrics?

Identifying the optimal Ad Strategist metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Ad Strategist metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Ad Strategist metrics and KPIs

Metrics for Podcast Ad Performance

  • 1. Listening Rate

    Percentage of listeners who actually listen to the entire ad episode, calculated by comparing full ad listens to episode downloads.

    What good looks like for this metric: 40-60%

    Ideas to improve this metric
    • Create engaging and relevant content
    • Improve ad placement within the podcast
    • Experiment with different ad lengths
    • Use well-known voices or hosts
    • Incorporate storytelling elements

  • 2. Conversion Rate

    Percentage of listeners who take the desired action after hearing the ad, such as visiting a website or making a purchase.

    What good looks like for this metric: 1-5%

    Ideas to improve this metric
    • Use clear call-to-actions
    • Offer exclusive discount codes
    • Simplify the listener journey
    • Retarget listeners with follow-up ads
    • Track and refine ad copy

  • 3. Cost Per Acquisition (CPA)

    The cost of acquiring a new customer through podcast ads, calculated by dividing the total ad spend by the number of new customers acquired.

    What good looks like for this metric: $30-$100

    Ideas to improve this metric
    • Negotiate better ad rates
    • Focus on high-conversion podcast channels
    • Optimize your landing page
    • Continuously test ad creatives
    • Leverage audience insights

  • 4. Reach

    The total number of unique listeners who have heard your podcast ad.

    What good looks like for this metric: Varies widely by podcast size

    Ideas to improve this metric
    • Collaborate with popular podcasts
    • Promote across multiple platforms
    • Leverage social media marketing
    • Offer shareable content
    • Invest in cross-promotion

  • 5. Engagement Rate

    The level of interaction listeners have with the ad, including actions like sharing, commenting, or discussing the ad on social media.

    What good looks like for this metric: 5-10%

    Ideas to improve this metric
    • Create interactive ad content
    • Encourage listener participation
    • Feature listener testimonials
    • Engage with listeners on social media
    • Incorporate listener feedback
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Implement these metrics

Tracking your Ad Strategist metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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