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User Engagement metrics and KPIs

What are User Engagement metrics?

Identifying the optimal User Engagement metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find User Engagement metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of User Engagement metrics and KPIs

Metrics for User engagement

  • 1. Average Session Duration

    The average time a user spends on the app or website during a single session

    What good looks like for this metric: 2-3 minutes

    Ideas to improve this metric
    • Enhance content quality
    • Simplify navigation
    • Use engaging media like videos
    • Implement interactive elements
    • Regularly update content
  • 2. Pages Per Session

    The average number of pages viewed during a single session

    What good looks like for this metric: 2-3 pages

    Ideas to improve this metric
    • Improve internal linking
    • Use engaging calls-to-action
    • Create content series
    • Offer related content
    • Optimise page load times
  • 3. Bounce Rate

    The percentage of visitors who navigate away from the site after viewing only one page

    What good looks like for this metric: 40-55%

    Ideas to improve this metric
    • Improve page loading speed
    • Use compelling headlines
    • Improve mobile optimisation
    • Add engaging multimedia
    • Enhance user experience design
  • 4. Returning User Rate

    The percentage of users who revisit the app or website

    What good looks like for this metric: 30-50%

    Ideas to improve this metric
    • Offer loyalty programmes
    • Send regular updates or newsletters
    • Personalise user experience
    • Implement retargeting ads
    • Regularly update content
  • 5. User Interaction Rate

    The ratio of users who actively engage with interactive elements (e.g., likes, shares, comments)

    What good looks like for this metric: 1-3%

    Ideas to improve this metric
    • Create engaging posts
    • Incorporate social sharing buttons
    • Host contests or challenges
    • Use call-to-action prompts
    • Respond actively to user comments

Tracking your User Engagement metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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