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Follower Increase metrics and KPIs

What are Follower Increase metrics?

Developing an effective Follower Increase metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

Find Follower Increase metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Follower Increase metrics and KPIs

Metrics for Revenue and Instagram Growth

  • 1. Revenue Growth Rate

    Percentage increase in revenue over a specific period, calculated as ((Current Period Revenue - Previous Period Revenue) / Previous Period Revenue) * 100

    What good looks like for this metric: 10-15% annual growth

    Ideas to improve this metric
    • Focus on customer acquisition and retention
    • Expand product line or market reach
    • Improve pricing strategies
    • Enhance marketing campaigns
    • Reduce operational costs

  • 2. Customer Acquisition Cost (CAC)

    Average cost to gain a new customer, calculated as total marketing expenses divided by the number of new customers

    What good looks like for this metric: $50-$100 per customer

    Ideas to improve this metric
    • Optimise marketing channels
    • Increase conversion rates on digital platforms
    • Apply referral programmes
    • Leverage social media marketing
    • Utilise targeted advertising

  • 3. Instagram Follower Growth Rate

    Rate at which Instagram followers increase, calculated as ((Followers at End of Period - Followers at Start of Period) / Followers at Start of Period) * 100

    What good looks like for this metric: 5-10% monthly growth

    Ideas to improve this metric
    • Create engaging content consistently
    • Collaborate with influencers
    • Run Instagram Ads
    • Use appropriate hashtags
    • Engage with followers regularly

  • 4. Average Order Value (AOV)

    Average amount spent each time a customer places an order, calculated as Total Revenue divided by Number of Orders

    What good looks like for this metric: $70-$150 per order

    Ideas to improve this metric
    • Upsell and cross-sell products
    • Offer bundles or packages
    • Implement loyalty programmes
    • Provide free shipping on high-value orders
    • Offer limited-time promotions

  • 5. Customer Retention Rate

    Percentage of customers who return after their first purchase, calculated as ((Number of Returning Customers / Total Customers at Start of Period) * 100)

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Improve customer service
    • Enhance product quality
    • Offer personalised experiences
    • Develop a solid loyalty programme
    • Encourage feedback and act on it
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Implement these metrics

Tracking your Follower Increase metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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