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15 examples of Development metrics and KPIs

What are Development metrics?

Crafting the perfect Development metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Development metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Development metrics and KPIs

Metrics for Frontend Development

  • 1. Page Load Time

    The time it takes for a web page to fully load from the moment the user requests it

    What good looks like for this metric: 2 to 3 seconds

    Ideas to improve this metric
    • Optimise images and use proper formats
    • Minimise CSS and JavaScript files
    • Enable browser caching
    • Use Content Delivery Networks (CDNs)
    • Reduce server response time
  • 2. Time to First Byte (TTFB)

    The time it takes for the user's browser to receive the first byte of page content from the server

    What good looks like for this metric: Less than 200 milliseconds

    Ideas to improve this metric
    • Use faster hosting
    • Optimise server configurations
    • Use a CDN
    • Minimise server workloads with caching
    • Reduce DNS lookup times
  • 3. First Contentful Paint (FCP)

    The time from when the page starts loading to when any part of the page's content is rendered on the screen

    What good looks like for this metric: Less than 1.8 seconds

    Ideas to improve this metric
    • Defer non-critical JavaScript
    • Reduce the size of render-blocking resources
    • Prioritise visible content
    • Optimise fonts and text rendering
    • Minimise main-thread work
  • 4. JavaScript Error Rate

    The percentage of user sessions that encounter JavaScript errors on the site

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Thoroughly test code before deployment
    • Use error tracking tools
    • Handle exceptions properly in the code
    • Keep third-party scripts updated
    • Perform regular code reviews
  • 5. User Satisfaction (Apdex) Score

    A metric that measures user satisfaction based on response times, calculated as the ratio of satisfactory response times to total response times

    What good looks like for this metric: 0.8 or higher

    Ideas to improve this metric
    • Monitor and analyse performance regularly
    • Focus on optimising high-traffic pages
    • Implement user feedback mechanisms
    • Ensure responsive design principles are followed
    • Prioritise backend performance improvement

Metrics for Fulfillment and growth

  • 1. Employee engagement score

    Measures the level of engagement employees feel towards their work, typically gathered through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Encourage open communication
    • Provide opportunities for feedback
    • Recognize and reward achievements
    • Offer professional development programs
    • Foster a positive work environment
  • 2. Employee retention rate

    Calculated as the percentage of employees who stay with the company over a specific period

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Create clear career paths
    • Provide competitive compensation
    • Ensure work-life balance
    • Foster a strong company culture
    • Conduct exit interviews
  • 3. Professional development participation

    Tracks the number of employees engaging in professional development activities

    What good looks like for this metric: 60-75%

    Ideas to improve this metric
    • Promote development opportunities
    • Subsidize costs of courses
    • Incorporate development into performance reviews
    • Provide time for learning
    • Highlight success stories
  • 4. Internal promotion rate

    Percentage of roles filled by internal candidates rather than external hires

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Identify and groom top talent
    • Offer leadership training
    • Create mentorship programs
    • Set clear promotion criteria
    • Monitor and address skill gaps
  • 5. Work-life balance score

    Evaluates how employees feel about their work-life balance, often measured through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Implement flexible work hours
    • Encourage taking vacations
    • Promote wellness programs
    • Regularly assess workloads
    • Provide support for remote work

Metrics for Effective linkbuilding strategies

  • 1. Domain Authority (DA)

    A measure of the overall quality and authority of a website, calculated by several factors including the number and quality of incoming links

    What good looks like for this metric: Typical values range from 0 to 100, with 50+ considered good for established websites

    Ideas to improve this metric
    • Obtain backlinks from high-authority sites
    • Create high-quality, shareable content
    • Regularly audit and disavow low-quality links
    • Engage in guest blogging on authoritative sites
    • Participate in relevant online communities and forums
  • 2. Number of Referring Domains

    The number of unique domains that link to your website, indicating popularity and reach

    What good looks like for this metric: More than 100 referring domains considered healthy for growing websites

    Ideas to improve this metric
    • Identify and reach out to industry influencers
    • Run link-building campaigns
    • Offer exclusive content to potential linkers
    • Collaborate with other websites for mutual linking
    • Use link-building tools to find opportunities
  • 3. Linking Root Domains

    Count of distinct root domains that link to your site, reflecting diversity in linking sources

    What good looks like for this metric: Having diverse linking root domains strengthens authority

    Ideas to improve this metric
    • Diversify content to attract various industries
    • Engage in PR campaigns for broader coverage
    • Create evergreen content to attract ongoing links
    • Analyze competitors' backlinks for new opportunities
    • Host or sponsor industry events to gain mentions
  • 4. Backlink Growth Rate

    The pace at which new backlinks are acquired over time, indicating link-building success

    What good looks like for this metric: Consistent monthly growth rate of 5-10% is healthy

    Ideas to improve this metric
    • Publish new content regularly
    • Repurpose old content in new formats
    • Maintain relationships with website owners
    • Monitor backlinks and capitalize on trends
    • Utilize social media to drive traffic and engagement
  • 5. Anchor Text Distribution

    The types and variety of anchor texts used in backlinks, affecting relevance and SEO

    What good looks like for this metric: Balanced distribution between branded, generic, and exact match anchor texts

    Ideas to improve this metric
    • Craft varied and relevant anchor texts
    • Encourage natural linking practices
    • Avoid overly optimized anchor texts
    • Monitor and adjust anchor text ratios
    • Educate content creators on best practices

Metrics for Sales and CSAT Targets

  • 1. Sales Revenue

    Total income generated from sales of courses, measured in USD

    What good looks like for this metric: $50,000 per month

    Ideas to improve this metric
    • Enhance course offerings
    • Run targeted advertising campaigns
    • Offer early-bird discounts
    • Upsell related courses
    • Optimise pricing strategy
  • 2. Customer Satisfaction Score (CSAT)

    Measures the level of satisfaction of customers, usually rated on a scale of 1-5

    What good looks like for this metric: 4.0 out of 5

    Ideas to improve this metric
    • Provide excellent customer support
    • Gather and act on customer feedback
    • Offer personalised learning paths
    • Improve user interface and experience
    • Ensure course content is high quality
  • 3. Learner Engagement Rate

    Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled

    What good looks like for this metric: 60%

    Ideas to improve this metric
    • Introduce interactive elements
    • Provide regular updates and new content
    • Encourage group discussions
    • Use gamification techniques
    • Send regular reminders and follow-ups
  • 4. Course Completion Rate

    Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled

    What good looks like for this metric: 70%

    Ideas to improve this metric
    • Design shorter, more manageable modules
    • Set clear expectations and goals
    • Offer incentives for completion
    • Provide support resources
    • Implement progress tracking
  • 5. Knowledge Retention Rate

    Measures how much information learners retain over time, assessed through follow-up tests

    What good looks like for this metric: 75%

    Ideas to improve this metric
    • Use varied teaching methods
    • Incorporate spaced repetition
    • Provide summary notes
    • Offer periodic refreshers
    • Encourage practical application of knowledge

Metrics for User Satisfaction Improvement

  • 1. Customer Satisfaction Score (CSAT)

    Measures customer happiness with a product or service, usually on a scale of 1-5.

    What good looks like for this metric: 80-85%

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Address complaints promptly
    • Enhance product features based on user feedback
    • Train customer support staff adequately
    • Implement a loyalty program
  • 2. Net Promoter Score (NPS)

    Assesses customer loyalty by asking them to rate the likelihood of recommending the product to others on a scale of 0-10.

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Cultivate strong customer relationships
    • Resolve issues swiftly and efficiently
    • Encourage customers to share testimonials
    • Offer incentives for referrals
    • Improve the overall customer experience
  • 3. Customer Effort Score (CES)

    Evaluates the ease of service usage by asking customers to rate their effort level in completing a task.

    What good looks like for this metric: 5 or lower

    Ideas to improve this metric
    • Simplify processes
    • Improve website usability
    • Enhance user interface design
    • Provide clear instructions and guidance
    • Reduce waiting times in service
  • 4. Churn Rate

    Indicates the percentage of customers who stop using a product or service within a particular time frame.

    What good looks like for this metric: 5-7%

    Ideas to improve this metric
    • Identify reasons causing customer churn
    • Enhance customer retention strategies
    • Offer personalised experiences
    • Develop an attentive onboarding process
    • Continuously engage with customers
  • 5. Customer Lifetime Value (CLV)

    A prediction of the net profit attributed to the entire future relationship with a customer.

    What good looks like for this metric: 3 times the acquisition cost

    Ideas to improve this metric
    • Increase customer satisfaction initiatives
    • Track customer purchasing patterns
    • Improve customer segmentation
    • Enhance cross-selling initiatives
    • Increase quality of customer support

Metrics for Frontend Development Skill Assessment

  • 1. Code Quality

    Assesses the readability, structure, and efficiency of the written code in HTML, CSS, and JavaScript

    What good looks like for this metric: Clean, well-commented code with no linting errors

    Ideas to improve this metric
    • Utilise code linters and formatters
    • Adopt a consistent coding style
    • Refactor code regularly
    • Practise writing clear comments
    • Review code with peers
  • 2. Page Load Time

    Measures the time it takes for a webpage to fully load in a browser

    What good looks like for this metric: Less than 3 seconds

    Ideas to improve this metric
    • Minimise HTTP requests
    • Optimise image sizes
    • Use CSS and JS minification
    • Leverage browser caching
    • Use content delivery networks
  • 3. Responsive Design

    Evaluates how well a website adapts to different screen sizes and devices

    What good looks like for this metric: Seamless functionality across all devices

    Ideas to improve this metric
    • Use relative units like percentages
    • Implement CSS media queries
    • Test designs on multiple devices
    • Adopt a mobile-first approach
    • Utilise frameworks like Bootstrap
  • 4. Cross-browser Compatibility

    Ensures a website functions correctly across different web browsers

    What good looks like for this metric: Consistent experience on all major browsers

    Ideas to improve this metric
    • Test site on all major browsers
    • Use browser-specific prefixes
    • Avoid deprecated features
    • Employ browser compatibility tools
    • Regularly update code for latest standards
  • 5. User Experience (UX)

    Measures how user-friendly and intuitive the interface is for users

    What good looks like for this metric: High user satisfaction and easy navigation

    Ideas to improve this metric
    • Simplify navigation structures
    • Ensure consistent design patterns
    • Conduct user testing regularly
    • Gather and implement user feedback
    • Improve the accessibility of designs

Metrics for Agile leadership metrics

  • 1. Team Velocity

    Measures the amount of work a team completes during a sprint, calculated by the total story points completed

    What good looks like for this metric: 20-40 story points per sprint

    Ideas to improve this metric
    • Streamline workflows
    • Refine sprint planning
    • Enhance team collaboration
    • Invest in skill development
    • Use consistent estimation techniques
  • 2. Sprint Burndown

    Tracks the completion of work throughout the sprint, showing remaining tasks vs. time

    What good looks like for this metric: Consistent downward trend with minimal or no backlog at sprint end

    Ideas to improve this metric
    • Daily stand-ups to identify blockers
    • Encourage realistic task estimates
    • Prioritise critical tasks early
    • Use burn-down charts for visibility
    • Improve task segmentation
  • 3. Cycle Time

    The total time it takes from starting a work item to its completion

    What good looks like for this metric: 1-2 days for small tasks, up to 1-2 weeks for larger tasks

    Ideas to improve this metric
    • Minimize work-in-progress limits
    • Enhance automated testing
    • Implement continuous integration
    • Use Kanban to visualise workflow
    • Regularly review cycle times
  • 4. Lead Time

    The total time from when a customer request is made to when it is fulfilled

    What good looks like for this metric: Varies based on complexity, aim for a reduction over time

    Ideas to improve this metric
    • Prioritise tasks based on customer value
    • Optimise backlog grooming
    • Reduce bottlenecks
    • Increase cross-functional team collaboration
    • Regularly analyse and adjust processes
  • 5. Customer Satisfaction (NPS)

    Measures customer satisfaction and loyalty through surveys or Net Promoter Score (NPS)

    What good looks like for this metric: NPS score of 50-70

    Ideas to improve this metric
    • Increase customer feedback channels
    • Actively respond to customer issues
    • Continually improve product features
    • Regularly review customer feedback
    • Train team on customer service excellence

Metrics for Tracking Quality of Code

  • 1. Code Coverage

    Measures the percentage of your code that is covered by automated tests

    What good looks like for this metric: 70%-90%

    Ideas to improve this metric
    • Increase unit tests
    • Use code coverage tools
    • Refactor complex code
    • Implement test-driven development
    • Conduct code reviews frequently
  • 2. Code Complexity

    Assesses the complexity of the code using metrics like Cyclomatic Complexity

    What good looks like for this metric: 1-10 (Lower is better)

    Ideas to improve this metric
    • Simplify conditional statements
    • Refactor to smaller functions
    • Reduce nested loops
    • Use design patterns appropriately
    • Perform regular code reviews
  • 3. Technical Debt

    Measures the cost of additional work caused by choosing easy solutions now instead of better approaches

    What good looks like for this metric: Less than 5%

    Ideas to improve this metric
    • Refactor code regularly
    • Avoid quick fixes
    • Ensure high-quality code reviews
    • Update and follow coding standards
    • Use static code analysis tools
  • 4. Defect Density

    Calculates the number of defects per 1000 lines of code

    What good looks like for this metric: Less than 1 defect/KLOC

    Ideas to improve this metric
    • Implement thorough testing
    • Increase peer code reviews
    • Enhance developer training
    • Use static analysis tools
    • Adopt continuous integration
  • 5. Code Churn

    Measures the amount of code that is added, modified, or deleted over time

    What good looks like for this metric: 10-20%

    Ideas to improve this metric
    • Stabilise project requirements
    • Improve initial code quality
    • Adopt pair programming
    • Reduce unnecessary refactoring
    • Enhance documentation

Metrics for Completing BBA Degree

  • 1. GPA

    The grade point average (GPA) measures academic performance by averaging the grades received in all courses

    What good looks like for this metric: A typical benchmark would be a GPA of 3.0 or above on a 4.0 scale

    Ideas to improve this metric
    • Create a study schedule
    • Join study groups
    • Seek feedback from professors
    • Utilise campus resources like tutoring
    • Stay organised with assignments
  • 2. Course Completion Rate

    The percentage of courses successfully completed out of those enrolled

    What good looks like for this metric: Aim to complete at least 90% of enrolled courses

    Ideas to improve this metric
    • Plan your course load effectively
    • Drop courses only if necessary
    • Use a planner to keep track of deadlines
    • Seek help early for difficult courses
    • Regularly review your academic plan
  • 3. Attendance Rate

    The percentage of classes attended compared to the total number required

    What good looks like for this metric: Maintain an attendance rate of 90% or higher

    Ideas to improve this metric
    • Set alarms to avoid missing classes
    • Prioritise class attendance
    • Schedule classes at convenient times
    • Inform instructors of unavoidable absences
    • Participate in class to stay engaged
  • 4. Skill Development

    The acquisition of key skills related to the BBA curriculum, including communication, teamwork, and analytical skills

    What good looks like for this metric: Significant improvement in communication and analytical skills over the course of study

    Ideas to improve this metric
    • Attend workshops and seminars
    • Engage in extracurricular activities
    • Take on internship opportunities
    • Request feedback on skills
    • Practise skills in real-world scenarios
  • 5. Extracurricular Involvement

    Participation in clubs, organisations, and activities outside of academic coursework

    What good looks like for this metric: Participate in at least two significant extracurricular activities

    Ideas to improve this metric
    • Join clubs related to business
    • Volunteer for leadership roles
    • Attend networking events
    • Balance activities with academics
    • Seek diverse involvement opportunities

Metrics for Assessing software quality

  • 1. defect density

    Defect density measures the number of defects per unit of software size, usually per thousand lines of code (KLOC)

    What good looks like for this metric: 1-5 defects per KLOC

    Ideas to improve this metric
    • Improve code reviews
    • Implement automated testing
    • Enhance developer training
    • Increase test coverage
    • Use static code analysis
  • 2. code coverage

    Code coverage measures the percentage of code that is executed by automated tests

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Write more unit tests
    • Implement integration testing
    • Use better testing tools
    • Collaborate closely with QA team
    • Regularly refactor code for testability
  • 3. mean time to resolve (MTTR)

    MTTR measures the average time taken to resolve a defect once it has been identified

    What good looks like for this metric: Less than 8 hours

    Ideas to improve this metric
    • Streamline incident management process
    • Automate triage tasks
    • Improve defect prioritization
    • Enhance developer expertise
    • Implement rapid feedback loops
  • 4. customer-reported defects

    This metric counts the number of defects reported by end users or customers

    What good looks like for this metric: Less than 1 defect per month

    Ideas to improve this metric
    • Implement thorough user acceptance testing
    • Conduct regular beta tests
    • Enhance support and issue tracking
    • Improve customer feedback channels
    • Use user personas in development
  • 5. code churn

    Code churn measures the amount of code changes over a period of time, indicating stability and code quality

    What good looks like for this metric: 10-20%

    Ideas to improve this metric
    • Encourage smaller, iterative changes
    • Implement continuous integration
    • Use version control effectively
    • Conduct regular code reviews
    • Enhance change management processes

Metrics for Software Releases

  • 1. Release Frequency

    Measures the number of releases over a specific period. Indicates how quickly updates are being deployed.

    What good looks like for this metric: 1-2 releases per month

    Ideas to improve this metric
    • Automate deployment processes
    • Implement continuous integration/continuous deployment practices
    • Invest in developer training
    • Regularly review and optimise code
    • Deploy smaller, incremental updates
  • 2. Lead Time for Changes

    The average time it takes from code commitment to production release. Reflects the efficiency of the development pipeline.

    What good looks like for this metric: Less than one week

    Ideas to improve this metric
    • Streamline workflow processes
    • Use automated testing tools
    • Enhance code review efficiency
    • Implement Kanban or Agile methodologies
    • Identify and eliminate bottlenecks
  • 3. Change Failure Rate

    Percentage of releases that cause a failure in production. Indicates the reliability of releases.

    What good looks like for this metric: Less than 15%

    Ideas to improve this metric
    • Increase testing coverage
    • Conduct thorough code reviews
    • Implement feature flags
    • Improve rollback procedures
    • Provide better training for developers
  • 4. Mean Time to Recovery (MTTR)

    Average time taken to recover from a failure. Reflects the team's ability to handle incidents.

    What good looks like for this metric: Less than one hour

    Ideas to improve this metric
    • Establish clear incident response protocols
    • Automate recovery processes
    • Enhance monitoring and alerts
    • Regularly conduct disaster recovery drills
    • Analyse incidents post-mortem to prevent recurrence
  • 5. Number of Bugs Found Post-Release

    The count of bugs discovered by users post-release. Indicates the quality of software before deployment.

    What good looks like for this metric: Fewer than 5 bugs per release

    Ideas to improve this metric
    • Enhance pre-release testing
    • Implement user acceptance testing
    • Increase use of beta testing
    • Utilise static code analysis tools
    • Improve requirement gathering and planning

Metrics for HR KPIs

  • 1. Employee Turnover Rate

    The percentage of employees who leave the company during a certain period of time, calculated by dividing the number of employees who leave by the average number of employees and multiplying by 100

    What good looks like for this metric: 10-15%

    Ideas to improve this metric
    • Enhance employee engagement programmes
    • Improve internal communication
    • Offer competitive salaries and benefits
    • Create a clear career progression path
    • Regularly review and improve company culture
  • 2. Time to Hire

    The average number of days it takes from when a job opens until an offer is accepted, indicating the efficiency of the hiring process

    What good looks like for this metric: 40-50 days

    Ideas to improve this metric
    • Streamline the interview process
    • Utilise applicant tracking systems
    • Enhance job descriptions
    • Build a talent pipeline
    • Increase employer branding
  • 3. Employee Engagement Rate

    The level of employee commitment and involvement towards their organisation, typically measured through surveys and engagement scores

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Regularly conduct employee surveys
    • Offer professional development opportunities
    • Recognise and reward employees
    • Foster a positive work environment
    • Encourage regular feedback sessions
  • 4. Absenteeism Rate

    The percentage of workdays employees are absent, calculated by dividing the number of days missed by the total number of workdays available

    What good looks like for this metric: 1.5-3%

    Ideas to improve this metric
    • Implement wellness programmes
    • Improve workplace conditions
    • Address potential causes of stress
    • Provide flexible work options
    • Promote a healthy work-life balance
  • 5. Training Cost Per Employee

    The amount of money spent on training each employee, including materials, time, and any external training sessions

    What good looks like for this metric: $1,000-$1,500

    Ideas to improve this metric
    • Evaluate the effectiveness of existing training programmes
    • Utilise more in-house training resources
    • Leverage online learning platforms
    • Negotiate better rates with external trainers
    • Ensure training aligns with company goals

Metrics for Effective Delivery for Waterfall Team

  • 1. Planned vs Actual Delivery Dates

    This metric compares the initially planned delivery dates to the actual delivery dates to assess the team's ability to meet deadlines

    What good looks like for this metric: 80% of projects delivered on time

    Ideas to improve this metric
    • Conduct detailed planning sessions
    • Implement regular progress reviews
    • Improve risk management practices
    • Enhance communication within the team
    • Optimise resource allocation
  • 2. Scope Creep

    Measures the changes and additions in the project scope after the project has commenced, indicating how often the team deviates from the original plan

    What good looks like for this metric: Less than 5% increase in scope

    Ideas to improve this metric
    • Establish clear project requirements
    • Implement strict change control processes
    • Engage stakeholders early and often
    • Document all changes meticulously
    • Maintain a project scope baseline
  • 3. Budget Variance

    This metric tracks the difference between the budgeted costs and the actual costs incurred, indicating financial planning accuracy

    What good looks like for this metric: Less than 10% budget overrun

    Ideas to improve this metric
    • Conduct thorough budget forecasting
    • Monitor expenditures closely
    • Implement cost control measures
    • Review financial reports regularly
    • Optimise purchasing processes
  • 4. Defect Density

    Measures the number of defects identified within a certain timeframe or phase of the project, reflecting product quality

    What good looks like for this metric: Fewer than 1 defect per 1000 lines of code

    Ideas to improve this metric
    • Enhance testing processes
    • Implement automated testing tools
    • Provide training on quality standards
    • Review code regularly
    • Incorporate quality assurance in each phase
  • 5. Customer Satisfaction

    Assesses the stakeholders' and customers' satisfaction with the delivered project through surveys and feedback mechanisms

    What good looks like for this metric: Customer satisfaction score above 8 out of 10

    Ideas to improve this metric
    • Gather customer feedback regularly
    • Act on the feedback received
    • Improve stakeholder communication
    • Deliver regular project updates
    • Ensure project deliverables meet expectations

Metrics for Mobile App Engagement

  • 1. Daily Active Users (DAU)

    The number of unique users who engage with the app daily

    What good looks like for this metric: 20% of total installs

    Ideas to improve this metric
    • Send push notifications to re-engage users
    • Introduce daily challenges or content
    • Optimise user onboarding process
    • Incorporate in-app social elements
    • Provide real-time customer support
  • 2. Session Length

    The average time a user spends in an app per session

    What good looks like for this metric: 4-6 minutes per session

    Ideas to improve this metric
    • Improve app speed and performance
    • Offer engaging and diverse content
    • Personalise the user experience
    • Integrate gamification elements
    • Streamline user interface and navigation
  • 3. Retention Rate

    The percentage of users who continue to use the app over a given period

    What good looks like for this metric: 30% after 30 days

    Ideas to improve this metric
    • Send personalised re-engagement emails
    • Regularly update app content and features
    • Offer loyalty rewards or incentives
    • Create tutorial and help sections
    • Gather and act on user feedback
  • 4. Churn Rate

    The percentage of users who stop using the app over a given period

    What good looks like for this metric: Under 5% monthly

    Ideas to improve this metric
    • Analyse and address user pain points
    • Offer in-app customer support
    • Regularly update and improve the app
    • Provide special promotions for returning users
    • Monitor and enhance app performance
  • 5. In-App Purchases (IAP) Revenue

    Revenue generated from purchases made within the app

    What good looks like for this metric: $1-2 per user per month

    Ideas to improve this metric
    • Offer exclusive in-app content
    • Create bundled in-app purchase offers
    • Run limited-time in-app promotions
    • Provide an easy and secure purchase process
    • Track and analyse purchase behaviour

Metrics for Product Management Success

  • 1. Customer Satisfaction (CSAT)

    Measures customer satisfaction based on their experience with the product, typically through surveys

    What good looks like for this metric: 75%-85%

    Ideas to improve this metric
    • Improve customer support
    • Enhance product features
    • Implement user feedback promptly
    • Conduct regular user experience reviews
    • Offer personalised customer interactions
  • 2. Net Promoter Score (NPS)

    Measures customer loyalty by asking how likely they are to recommend the product to others

    What good looks like for this metric: 30-50

    Ideas to improve this metric
    • Implement user-friendly design
    • Enhance product reliability
    • Offer proactive customer support
    • Regularly update and improve the product
    • Conduct customer satisfaction surveys
  • 3. Monthly Active Users (MAU)

    Tracks the number of unique users engaging with the product within a month

    What good looks like for this metric: Varies by industry

    Ideas to improve this metric
    • Increase marketing efforts
    • Enhance user engagement features
    • Regularly update content
    • Simplify onboarding process
    • Offer promotions or incentives
  • 4. Customer Retention Rate

    Measures the percentage of customers who continue using the product over a specific period

    What good looks like for this metric: 80%-90%

    Ideas to improve this metric
    • Improve customer service
    • Enhance product quality
    • Analyse and address churn reasons
    • Regularly engage with customers
    • Offer loyalty programmes
  • 5. Average Revenue Per User (ARPU)

    Calculates the average income generated per user, typically on a monthly or annual basis

    What good looks like for this metric: Varies by industry

    Ideas to improve this metric
    • Upsell premium features
    • Introduce new pricing models
    • Increase user engagement
    • Expand user base
    • Conduct pricing analysis

Tracking your Development metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

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We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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