Crafting the perfect Product Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
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While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Measures the level of satisfaction customers have with a product or service, often collected via surveys at the end of a transaction or service interaction. Calculated as (Number of Satisfied Customers / Total Number of Responses) * 100.
What good looks like for this metric: 75-85%
Ideas to improve this metric
Gather regular customer feedback
Resolve customer complaints promptly
Enhance product features based on feedback
Train customer support teams
Improve user experience design
2. Net Promoter Score (NPS)
Assesses customer loyalty by asking how likely customers are to recommend the product to others. Calculated as percentage of promoters minus percentage of detractors.
What good looks like for this metric: 30-50
Ideas to improve this metric
Engage with promoters for referrals
Address issues raised by detractors
Implement a customer loyalty program
Improve overall product quality
Personalise customer interactions
3. Monthly Recurring Revenue (MRR)
The total predictable revenue that a business expects to make every month. Calculated by summing up the recurring revenue from all customers in a month.
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric
Upsell existing customers
Introduce tiered pricing models
Reduce customer churn
Expand market reach
Improve the onboarding process
4. Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers acquired.
What good looks like for this metric: $10-$200
Ideas to improve this metric
Optimise marketing spend
Increase organic growth channels
Improve lead conversion rates
Enhance targeting strategies
Strengthen brand awareness
5. Customer Lifetime Value (CLTV)
The total revenue a business expects from a customer over their lifetime. Calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.
Measures how many new users each existing user brings in. Calculated as (Number of invitations sent by existing users * Conversion rate of the invitations) / Total number of existing users
What good looks like for this metric: 1.0 or higher
Ideas to improve this metric
Create incentives for users to refer others
Simplify the referral process
Enhance the referral reward system
Optimise onboarding processes for referred users
Regularly test and refine referral messages
2. Invite Conversion Rate
The percentage of invitations sent out that result in new users. Calculated as (Number of successful invites / Total invites sent) * 100
What good looks like for this metric: 20-30%
Ideas to improve this metric
Personalise invitation messages
Optimise follow-up sequences
A/B test different invitation templates
Offer additional incentives for completion
Improve the perceived value of joining
3. Time to First Referral
The average time it takes for a new user to make their first referral. Calculated by tracking the time between user registration and their first successful referral
What good looks like for this metric: Within 7 days
Ideas to improve this metric
Create a sense of urgency
Provide clear instructions on how to refer
Showcase the benefits immediately
Use gamification strategies
Send targeted reminders
4. User Retention Rate
Percentage of users who continue to use the product over a specific period. Calculated as (Number of users at end of period – Number of new users during period) / Number of users at start of period * 100
What good looks like for this metric: 35% after one month
Ideas to improve this metric
Provide continuous value through updates
Engage users with regular content
Offer personalised experiences
Implement user feedback
Ensure seamless and user-friendly design
5. Daily Active Users (DAU) / Monthly Active Users (MAU)
The ratio of daily active users to monthly active users, indicating how sticky the product is. Calculated as DAU / MAU
What good looks like for this metric: 20% or higher
Ideas to improve this metric
Encourage daily engagement through notifications
Develop engaging daily content or features
Analyse and replicate behaviours of highly active users
Measures the number of new customers acquired within a specific period after the product launch, typically calculated as the percentage of new customers relative to total target audience
What good looks like for this metric: 20-30%
Ideas to improve this metric
Increase marketing efforts
Offer promotions or discounts
Enhance online presence
Use influencer partnerships
Optimise your sales funnel
2. Customer Retention Rate
Indicates the percentage of customers who continue to purchase your product after initial acquisition, calculated by dividing the number of repeat customers by the total number of customers
What good looks like for this metric: 40-60%
Ideas to improve this metric
Improve customer service
Introduce a loyalty programme
Regularly update the product
Solicit customer feedback
Follow up with customers
3. Revenue Growth Rate
Tracks the increase in revenue generated by the new product over a set period, usually expressed as a percentage
What good looks like for this metric: 10-25%
Ideas to improve this metric
Upsell and cross-sell
Expand into new markets
Increase marketing investment
Optimise pricing strategies
Refine product features based on feedback
4. Market Penetration
Measures the extent to which the new product is being adopted in the target market, calculated by the percentage of target market users purchasing the product
What good looks like for this metric: 5-15%
Ideas to improve this metric
Conduct market research
Adjust marketing messaging
Offer introductory offers
Establish strategic partnerships
Create compelling product demo and trials
5. Customer Satisfaction Score
Gauges customers' satisfaction with the new product, commonly measured using surveys and net promoter scores
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
The best metrics for Completing BBA Degree