Get Tability: OKRs that don't suck | Learn more →

Guest Satisfaction metrics and KPIs

What are Guest Satisfaction metrics?

Finding the right Guest Satisfaction metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

Find Guest Satisfaction metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Guest Satisfaction metrics and KPIs

Metrics for Hotel Performance Goals

  • 1. Overall Experienced F&B

    Measurement of guest satisfaction with food and beverage experience on a scale of 1 to 10

    What good looks like for this metric: Above 8

    Ideas to improve this metric
    • Collect regular guest feedback
    • Enhance menu diversity
    • Improve food presentation
    • Train staff on customer service
    • Conduct quality control checks
  • 2. Brand Audit

    Comprehensive review of brand standards and operational adherence resulting in a pass/fail

    What good looks like for this metric: PASS

    Ideas to improve this metric
    • Review brand standards regularly
    • Conduct internal audits
    • Invest in staff training
    • Enhance guest interactions
    • Implement corrective actions swiftly
  • 3. Breakfast Food Quality

    Assessment of guest satisfaction with breakfast food quality on a scale of 1 to 10

    What good looks like for this metric: Above 7

    Ideas to improve this metric
    • Source high-quality ingredients
    • Update breakfast menu frequently
    • Solicit guest feedback
    • Train kitchen staff
    • Implement regular taste testing
  • 4. Cost per Cover

    Average cost incurred per guest dining experience

    What good looks like for this metric: Varies; targeted for reduction

    Ideas to improve this metric
    • Analyse pricing models
    • Reduce food waste
    • Optimise purchasing strategies
    • Streamline kitchen processes
    • Monitor portion sizes
  • 5. Revenue Growth

    Percentage increase in revenue over a specified period

    What good looks like for this metric: Industry average is around 5-10%

    Ideas to improve this metric
    • Enhance upselling techniques
    • Introduce new services or products
    • Improve marketing strategies
    • Strengthen customer loyalty programs
    • Evaluate pricing strategies

Tracking your Guest Satisfaction metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents