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Marketing Consultant metrics and KPIs

What are Marketing Consultant metrics?

Crafting the perfect Marketing Consultant metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Marketing Consultant metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Marketing Consultant metrics and KPIs

Metrics for Affiliate B2B Program Success

  • 1. Conversion Rate

    The percentage of referred visitors who take a desired action, such as making a purchase

    What good looks like for this metric: 5-10%

    Ideas to improve this metric
    • Improve landing page design
    • Provide clear call-to-action
    • Offer tailored promotions
    • Optimise user experience
    • Segment traffic for analysis

  • 2. Average Order Value (AOV)

    The average dollar amount spent each time a customer completes an order

    What good looks like for this metric: $100-$200

    Ideas to improve this metric
    • Upsell complementary products
    • Introduce product bundles
    • Offer discounts on larger purchases
    • Highlight premium offerings
    • Ensure easy checkout process

  • 3. Customer Retention Rate

    The percentage of repeat customers over a specific period

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Strengthen customer relationships
    • Initiate loyalty programmes
    • Provide exceptional customer service
    • Ensure consistent communication
    • Gather and act on feedback

  • 4. Click-Through Rate (CTR)

    The percentage of people who click on the affiliate link compared to those who view it

    What good looks like for this metric: 1-2%

    Ideas to improve this metric
    • Use compelling ad copy
    • Design eye-catching creatives
    • Test various link placements
    • Target the right audience
    • Optimise for mobile devices

  • 5. Return on Investment (ROI)

    A measure of the profitability of the affiliate program relative to its cost

    What good looks like for this metric: 150-200%

    Ideas to improve this metric
    • Reduce acquisition costs
    • Enhance affiliate relationships
    • Optimise budget allocation
    • Track and analyse expenses
    • Focus on high-performing affiliates
conversion-rateretention-ratemarketing-consultantdata-analystmarketing-teamsales-team
Implement these metrics

Tracking your Marketing Consultant metrics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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