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Optimization metrics and KPIs

What are Optimization metrics?

Developing an effective Optimization metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

Find Optimization metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Optimization metrics and KPIs

Metrics for Achieve $1M Monthly Revenue

  • 1. Sales Conversion Rate

    The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100

    What good looks like for this metric: 2-3%

    Ideas to improve this metric
    • Optimise landing pages
    • Enhance your sales funnel
    • Offer limited-time discounts
    • Improve customer trust signals
    • A/B test pricing strategies

  • 2. Monthly Traffic

    The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics

    What good looks like for this metric: 50,000-100,000 visits

    Ideas to improve this metric
    • Invest in SEO
    • Run targeted ad campaigns
    • Collaborate with influencers
    • Use content marketing
    • Leverage social media platforms

  • 3. Average Order Value (AOV)

    The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders

    What good looks like for this metric: $150-$300 USD

    Ideas to improve this metric
    • Upsell and cross-sell products
    • Bundle related products
    • Implement tiered pricing
    • Provide incentives for larger purchases
    • Offer add-on services

  • 4. Customer Acquisition Cost (CAC)

    The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired

    What good looks like for this metric: $50-$150 USD

    Ideas to improve this metric
    • Optimise marketing channels
    • Increase organic traffic
    • Refine target audience
    • Improve ad targeting
    • Enhance referral programs

  • 5. Customer Lifetime Value (CLV)

    The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan

    What good looks like for this metric: $500-$1000 USD

    Ideas to improve this metric
    • Enhance customer loyalty programs
    • Improve customer satisfaction
    • Offer subscription models
    • Foster strong customer relationships
    • Personalise customer experience
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Implement these metrics

Tracking your Optimization metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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