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Account Executive metrics and KPIs

What are Account Executive metrics?

Crafting the perfect Account Executive metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Account Executive metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Account Executive metrics and KPIs

Metrics for Convert 40 dispensing doctors

  • 1. Conversion Rate

    Percentage of dispensing doctors converted to sales accounts

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Enhance sales presentation to highlight unique product benefits
    • Offer promotions or introductory discounts to new clients
    • Leverage testimonials or case studies from existing clients
    • Provide comprehensive training sessions on product usage
    • Develop a targeted follow-up strategy to re-engage prospects

  • 2. Average Revenue Per Doctor

    Average sales revenue generated from each converted doctor

    What good looks like for this metric: $10,000 per doctor per quarter

    Ideas to improve this metric
    • Upsell additional products and services
    • Introduce loyalty or rewards programmes for high-volume purchases
    • Regularly assess and adjust pricing strategies
    • Build relationships to better understand doctor needs
    • Provide personalised offers based on historical sales data

  • 3. Time to Conversion

    Average time taken to convert a dispensing doctor from prospect to client

    What good looks like for this metric: 3 months

    Ideas to improve this metric
    • Streamline the onboarding process
    • Enhance initial communication to address potential objections early
    • Identify and target high-potential prospects
    • Utilise digital tools to speed up engagement
    • Provide real-time support to address queries promptly

  • 4. Customer Satisfaction Score

    Measure of satisfaction level of converted doctors with products and services

    What good looks like for this metric: Score above 80%

    Ideas to improve this metric
    • Conduct regular feedback surveys
    • Implement a robust support and care system for ongoing assistance
    • Focus on product quality and consistency
    • Engage with customers through regular health checks and touchpoints
    • Provide comprehensive resources and educational materials

  • 5. Market Share Growth

    Increase in percentage of sales in specific districts attributed to these doctors

    What good looks like for this metric: 5-10% growth annually

    Ideas to improve this metric
    • Analyse competitors to identify differentiators
    • Expand product offerings tailored to district-specific needs
    • Align marketing efforts with local demand trends
    • Focus on relationship-building with key influencers in the district
    • Invest in localised advertising campaigns
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Tracking your Account Executive metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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