The plan aims to boost sales by converting 40 dispensing doctors into active sales accounts. This objective is supported by several key metrics that are essential for evaluating success and identifying areas for improvement. The conversion rate metric, for instance, evaluates the percentage of doctors converted, guiding the team in honing their sales presentations and strategies.
Average Revenue Per Doctor ensures that each conversion contributes significantly to sales, highlighting the importance of upselling and personalized offers. Time to Conversion focuses on streamlining processes and utilizing digital tools to accelerate the doctor conversion timeline. Furthermore, the Customer Satisfaction Score measures how satisfied doctors are with the products and services, essential for long-term retention and positive word-of-mouth.
Finally, Market Share Growth tracks the district-wise sales increase, encouraging localized efforts and product offerings to enhance competitive positioning.
Top 5 metrics for Convert 40 dispensing doctors
1. Conversion Rate
Percentage of dispensing doctors converted to sales accounts
What good looks like for this metric: 15-20%
How to improve this metric:- Enhance sales presentation to highlight unique product benefits
- Offer promotions or introductory discounts to new clients
- Leverage testimonials or case studies from existing clients
- Provide comprehensive training sessions on product usage
- Develop a targeted follow-up strategy to re-engage prospects
2. Average Revenue Per Doctor
Average sales revenue generated from each converted doctor
What good looks like for this metric: $10,000 per doctor per quarter
How to improve this metric:- Upsell additional products and services
- Introduce loyalty or rewards programmes for high-volume purchases
- Regularly assess and adjust pricing strategies
- Build relationships to better understand doctor needs
- Provide personalised offers based on historical sales data
3. Time to Conversion
Average time taken to convert a dispensing doctor from prospect to client
What good looks like for this metric: 3 months
How to improve this metric:- Streamline the onboarding process
- Enhance initial communication to address potential objections early
- Identify and target high-potential prospects
- Utilise digital tools to speed up engagement
- Provide real-time support to address queries promptly
4. Customer Satisfaction Score
Measure of satisfaction level of converted doctors with products and services
What good looks like for this metric: Score above 80%
How to improve this metric:- Conduct regular feedback surveys
- Implement a robust support and care system for ongoing assistance
- Focus on product quality and consistency
- Engage with customers through regular health checks and touchpoints
- Provide comprehensive resources and educational materials
5. Market Share Growth
Increase in percentage of sales in specific districts attributed to these doctors
What good looks like for this metric: 5-10% growth annually
How to improve this metric:- Analyse competitors to identify differentiators
- Expand product offerings tailored to district-specific needs
- Align marketing efforts with local demand trends
- Focus on relationship-building with key influencers in the district
- Invest in localised advertising campaigns
How to track Convert 40 dispensing doctors metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
