What are Content Creation Team metrics? Finding the right Content Creation Team metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Content Creation Team metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Content Creation Team metrics and KPIs 1. Domain Authority (DA) Measures the overall strength and reputation of a website on a scale from 1 to 100
What good looks like for this metric: Typical websites have a DA between 20-70
Ideas to improve this metric Create high-quality, linkable content Reach out to high-DA sites for backlinks Conduct a competitor analysis for backlink opportunities Utilise social media to promote your content Improve on-page SEO elements 2. Referring Domains Counts the number of unique domains linking to your site
What good looks like for this metric: Aim for an increasing number over time
Ideas to improve this metric Write guest posts on relevant websites Participate in industry forums and communities Engage in influencer outreach Create shareable infographics Offer free tools or resources on your website 3. Backlink Growth Rate Tracks the speed at which new backlinks are acquired
What good looks like for this metric: Strive for a consistent positive growth
Ideas to improve this metric Start an email outreach campaign Regularly update and repurpose old content Collaborate with other content creators Publish original research or case studies Monitor backlink profiles for broken links to restore 4. Backlink Quality Assesses the quality of individual backlinks, considering factors like DA, relevance, and spam score
What good looks like for this metric: High-quality backlinks should come from websites with DA above 50
Ideas to improve this metric Disavow low-quality or spammy backlinks Focus on backlinks from sites relevant to your niche Leverage public relations to gain high-quality links Create content targeting high-authority sites Build relationships with industry leaders 5. Anchor Text Distribution Evaluates the variety and relevance of anchor text used in backlinks
What good looks like for this metric: Aim for a natural and diverse anchor text profile
Ideas to improve this metric Encourage the use of branded anchor texts Avoid over-optimised anchor text Monitor and adjust anchor text for diversity Ensure contextual relevance of anchor text Include URL and generic anchor texts
← →
1. Number of Backlinks The total number of backlinks pointing to your website
What good looks like for this metric: Varies widely by industry; typically 50-200 backlinks for small to mid-sized sites
Ideas to improve this metric Create high-quality, shareable content Reach out to industry influencers Guest post on relevant blogs Use broken link building strategies Engage in PR activities 2. Domain Authority (DA) A search engine ranking score that predicts how well a website will rank on SERPs
What good looks like for this metric: Typically above 40 for competitive industries
Ideas to improve this metric Improve your website’s SEO Acquire high-quality backlinks Remove toxic backlinks Regularly update your content Optimise for on-page SEO 3. Referral Traffic The amount of traffic your website receives from external sources
What good looks like for this metric: 15-30% of total traffic
Ideas to improve this metric Build relationships with authoritative sites Promote content on social media Engage in online communities and forums Publish content on third-party platforms Use analytics to track and optimise sources 4. Anchor Text Distribution The diversity and relevance of anchor text used in backlinks pointing to your website
What good looks like for this metric: Balanced ratio between branded, exact-match, and generic anchors
Ideas to improve this metric Use natural and varied anchor texts Avoid over-optimisation of anchor texts Monitor and adjust anchor text ratios Analyse competitors' anchor text profiles Create guidelines for anchor text usage 5. Linking Root Domains The number of unique domains that link back to your website
What good looks like for this metric: More than 100 for medium to large sites
Ideas to improve this metric Target diverse websites for backlinks Engage in collaborations with different domains Regularly audit backlink profiles Build micro-sites for link building Participate in industry events and networks
← →
Tracking your Content Creation Team metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Assessing UX Designer Performance