Strategies and tactics for increasing association membership
The strategy for increasing association membership for retired and former police officers revolves around three main approaches.
The first approach focuses on offering compelling member benefits, such as exclusive discounts on travel packages, retail promotions, and wellness programs. For instance, negotiating with travel agencies and retail companies ensures members receive valuable deals, enhancing the attractiveness of membership.
The second approach aims to enhance communication and engagement through revamped newsletters, active online communities, and regular feedback surveys. An example includes launching a podcast featuring interviews with notable former officers, fostering a sense of community and valuable content.
The third approach concentrates on aggressive recruitment tactics like targeted advertising campaigns and free trial memberships. For example, offering referral bonuses to current members incentivizes them to bring new members, ensuring steady growth.
The strategies
⛳️ Strategy 1: Offer compelling member benefits
- Negotiate discounts with travel agencies for exclusive travel packages
- Partner with retail companies to provide special discounts and promotions to members
- Offer free or discounted access to fitness centres and wellness programs
- Provide exclusive access to legal advice and financial planning services
- Introduce a loyalty program with points that can be redeemed for products or services
- Organise monthly webinars and workshops on topics relevant to retirees
- Provide free or discounted subscriptions to leading magazines and newspapers
- Offer health and insurance benefits tailored to retirees
- Negotiate special deals with local restaurants and entertainment venues
- Provide access to a 24/7 helpline for emergency support and advice
⛳️ Strategy 2: Enhance communication and engagement
- Revamp the association’s newsletter to include more engaging and diverse content
- Build an active online community through a dedicated social media platform or forum
- Regularly solicit feedback from members through surveys to understand their needs
- Launch a podcast featuring interviews with notable former police officers and industry experts
- Distribute monthly email updates with news, events, and exclusive offers
- Create a members-only section on the association’s website with valuable resources
- Start a mentorship program pairing younger members with elder, experienced members
- Host regular virtual and in-person meetups and events
- Publish success stories and testimonials from members who have benefited from membership
- Set up a suggestion box for members to propose new ideas and initiatives
⛳️ Strategy 3: Recruit new members aggressively
- Run targeted advertising campaigns on social media platforms
- Reach out to police academies and law enforcement agencies to promote the association
- Offer free trial memberships for a limited period to prospective members
- Incentivise current members to refer retired colleagues with a referral bonus or reward
- Attend police association events and conferences to network and recruit
- Distribute flyers and brochures at locations frequented by police officers
- Feature member testimonials and success stories in recruitment materials
- Launch a special membership drive with discounted rates for new joiners
- Collaborate with other associations and organisations to co-host events
- Create a compelling, informative video highlighting the benefits of membership and share widely
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
