The strategy focuses on boosting brand engagement and sales during the peak summer months through three key approaches. First, by launching limited edition summer flavors, the brand plans to captivate consumer interest. Conducting market research and collaborating with food scientists ensures that these new flavors align with current customer preferences. For instance, a summer edition flavor with tropical notes could be promoted via a striking pre-launch social media campaign and partnerships with influencers, making it an irresistible choice during the hot months.
Secondly, hosting summer-themed experiential events aims to enhance brand visibility and consumer interaction. By partnering with local event organizers and incorporating interactive elements like virtual reality experiences, the brand engages attendees in memorable ways. Exclusive merchandise and free samples further entice consumers, while the collection of attendee contact information facilitates future marketing endeavors.
Lastly, the strategy involves a robust digital engagement campaign. Creating a summer-themed social media content calendar and launching interactive online contests empowers the brand to connect with its audience authentically. Collaborations with popular YouTube creators and initiatives like hashtag campaigns enable organic reach and user-generated content, keeping the brand relevant and visible.
The strategies
⛳️ Strategy 1: Launch limited edition summer flavours
- Conduct market research to identify popular flavours among target demographics
- Collaborate with food scientists to develop new summer flavours
- Design vibrant and attractive packaging for the limited edition products
- Implement a pre-launch campaign on social media platforms
- Create engaging content around the new flavours for blogs and video platforms
- Partner with influencers to broaden reach and create buzz
- Arrange in-store sampling events to promote new products
- Offer discounts or bundle deals on limited edition flavours
- Gather customer feedback for continuous improvement
- Monitor sales data to evaluate the success of the campaign
⛳️ Strategy 2: Host summer-themed experiential events
- Identify popular venues and secure permits for summer events
- Partner with local event organisers to plan activities
- Incorporate interactive elements such as virtual reality experiences
- Set up photo opportunity stations to encourage social sharing
- Offer exclusive branded merchandise at events
- Collaborate with local musicians and performers for entertainment
- Provide free samples and promotional materials to attendees
- Collect attendee contact information for follow-up marketing
- Promote events through digital and local media outlets
- Capture and use event footage in future promotional content
⛳️ Strategy 3: Enhance digital engagement with a summer campaign
- Develop a summer-themed social media content calendar
- Run interactive online contests and giveaways
- Utilise social media stories to share daily and engaging content
- Create and share behind-the-scenes glimpses of Coca-Cola manufacturing
- Collaborate with popular YouTube content creators
- Introduce a hashtag campaign to encourage user-generated content
- Engage followers with polls and questions on Instagram and Twitter
- Leverage time-sensitive offers and alerts to drive urgency in sales
- Analyse social media metrics to refine strategy on-the-go
- Coordinate with digital marketing teams to optimise search engine and content ads
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
