Get Tability: OKRs that don't suck | Learn more →

2 strategies and tactics for Summer Sales

What is Summer Sales strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Summer Sales strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Summer Sales strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Summer Sales strategy examples

You will find in the next section many different Summer Sales tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for increasing brand engagement and sales during peak summer

  • ⛳️ Strategy 1: Launch limited edition summer flavours

    • Conduct market research to identify popular flavours among target demographics
    • Collaborate with food scientists to develop new summer flavours
    • Design vibrant and attractive packaging for the limited edition products
    • Implement a pre-launch campaign on social media platforms
    • Create engaging content around the new flavours for blogs and video platforms
    • Partner with influencers to broaden reach and create buzz
    • Arrange in-store sampling events to promote new products
    • Offer discounts or bundle deals on limited edition flavours
    • Gather customer feedback for continuous improvement
    • Monitor sales data to evaluate the success of the campaign

  • ⛳️ Strategy 2: Host summer-themed experiential events

    • Identify popular venues and secure permits for summer events
    • Partner with local event organisers to plan activities
    • Incorporate interactive elements such as virtual reality experiences
    • Set up photo opportunity stations to encourage social sharing
    • Offer exclusive branded merchandise at events
    • Collaborate with local musicians and performers for entertainment
    • Provide free samples and promotional materials to attendees
    • Collect attendee contact information for follow-up marketing
    • Promote events through digital and local media outlets
    • Capture and use event footage in future promotional content

  • ⛳️ Strategy 3: Enhance digital engagement with a summer campaign

    • Develop a summer-themed social media content calendar
    • Run interactive online contests and giveaways
    • Utilise social media stories to share daily and engaging content
    • Create and share behind-the-scenes glimpses of Coca-Cola manufacturing
    • Collaborate with popular YouTube content creators
    • Introduce a hashtag campaign to encourage user-generated content
    • Engage followers with polls and questions on Instagram and Twitter
    • Leverage time-sensitive offers and alerts to drive urgency in sales
    • Analyse social media metrics to refine strategy on-the-go
    • Coordinate with digital marketing teams to optimise search engine and content ads
brand-engagementsummer-salesmarket-researchersocial-media-managerdigital-marketing-teamevent-planning-team
Implement these strategies

Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
Implement these strategies

How to track your Summer Sales strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability