The strategy for Jeremiah’s Italian Ice involves a multi-faceted digital advertising approach to enhance brand awareness, store visits, and revenue over a designated 30-day period. Broad digital advertising efforts include creating visually engaging social media ads, using platforms like Facebook, Instagram, and TikTok, and collaborating with influencers. These campaigns utilize analytics tools to monitor performance and adjust as necessary. For instance, they incorporate seasonal promotions to keep content relevant and engaging.
Targeted advertising campaigns hone in on specific demographics through geo-targeting, personalization, and retargeting. Tools like AI and machine learning help optimize ad reach. A/B testing refines ad variations, ensuring only the most effective content reaches audience segments. Partnerships with local businesses for cross-promotions further bolster campaigns by leveraging existing customer bases.
Intention-based advertising utilizes Google Ads to capture high-intent leads. Through high-intention keyword research and the design of need-focused ads, Jeremiah’s Italian Ice aims to convert interested browsers into visitors. Monitoring click-through rates and conversions helps adjust and refine these efforts. Furthermore, newsletter sponsorship campaigns leverage popular local newsletters to engage targeted demographics, using catchy headlines and promotional codes to drive store visits.
The strategies
⛳️ Strategy 1: Initiate broad digital advertising campaigns
- Create visually appealing and branded advertisements for social media platforms
- Develop a posting schedule to maintain consistent ad visibility
- Allocate a budget for social media ads to maximise reach
- Amplify posts with user-generated content to enhance community engagement
- Utilise Facebook, Instagram, and TikTok platforms for maximum exposure
- Monitor ad performance through analytics tools and adjust strategies as needed
- Incorporate seasonal promotions into the advertising content
- Test different ad formats to determine which attracts the most engagement
- Collaborate with influencers to expand reach and credibility
- Evaluate the campaign's success at the end of the 30-day period and adjust future strategies accordingly
⛳️ Strategy 2: Conduct targeted advertising campaigns
- Identify key demographics and psychographics of the target audience
- Use geo-targeting to reach potential customers in close proximity to store locations
- Leverage AI and machine learning tools to optimise ads for targeted reach
- Develop personalised ad content that speaks directly to specific audience segments
- Utilise retargeting techniques to reach individuals who have previously interacted with the brand online
- Set up A/B testing to find the most effective ad variations
- Explore partnerships with local businesses for cross-promotions
- Regularly review audience insights to refine targeting strategies
- Set measurable goals in alignment with KPIs, such as increased foot traffic or online engagement
- Document learnings and insights from the campaign to inform future targeted initiatives
⛳️ Strategy 3: Launch intention-based advertising campaigns
- Integrate Google Ads with the intent-based search optimisation
- Research high-intention keywords relevant to Jeremiah’s Italian Ice offerings
- Design ads that address common customer questions and needs to capture interested leads
- Set up conversion tracking to measure effectiveness in driving store visits and revenue
- Create landing pages tailored to specific ads to improve conversion rates
- Adjust bids on Google Ads to focus on high-intent keywords with the best ROI
- Review competitor's strategies to identify opportunities and gaps
- Provide exclusive discounts or offers through intention-based ads
- Analyse metrics such as click-through rates and customer conversions to refine strategies
- Consolidate learnings and success stories for future campaigns
⛳️ Strategy 4: Set up newsletter sponsorship campaigns
- Identify popular local newsletters with substantial reach among the target demographic
- Create engaging and branded content tailored for newsletters
- Negotiate mutually beneficial sponsorship agreements
- Design catchy headlines or visuals to capture reader attention
- Incorporate call-to-action elements that drive readers to visit stores
- Track utilisation of promotional codes included in newsletters
- Gather feedback from subscribers on the content to adjust future sponsorships
- Work with newsletter publishers to ensure optimal timing and placement of sponsored content
- Review reports provided by newsletter platforms to measure campaign success
- Compile data and lessons learned to shape future newsletter sponsorship strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
