Strategies and tactics for targeting French SMEs to Benefit Their Employees from Value Sharing Law
The strategy aims to assist French SMEs in adopting the value sharing law to benefit their employees. The first step is to identify and segment target SMEs by industry, financial performance, and current employee benefits. For example, a company from a regional business directory that hasn't yet implemented the value sharing law would be a prime target.
Next, the strategy focuses on educating SMEs through various materials and programs. This includes creating brochures, case studies, and informative webinars. For example, an email campaign targeting SME decision-makers can raise awareness about the law's advantages.
Finally, the strategy provides comprehensive support and consultancy for implementation. This involves offering free initial assessments, developing custom value sharing plans, and providing workshops for HR teams. An example is a dedicated team of consultants assisting an SME in setting up an internal communication campaign to ensure successful adoption.
The strategies
⛳️ Strategy 1: Identify and segment target SMEs
- Compile a list of French SMEs from business directories
- Segment the list based on industry
- Identify SMEs that have not yet implemented value sharing benefits
- Analyze employee benefits currently offered by these SMEs
- Gather data on SME financial performance
- Develop criteria for prioritizing high-potential SMEs
- Create a target list based on the criteria
- Update the list regularly with new SMEs
- Identify key decision makers in each SME
- Categorise SMEs based on geography for regional targeting
⛳️ Strategy 2: Develop educational materials and outreach programmes
- Create informative brochures detailing the benefits of the value sharing law
- Develop case studies of successful implementations
- Organize webinars to educate SME leaders
- Develop a dedicated website section with resources
- Design email campaigns targeting SME decision makers
- Create video content explaining the value sharing law
- Offer free consultations to SMEs about implementing these benefits
- Collaborate with trade organisations for wider reach
- Set up social media campaigns to increase awareness
- Develop partnerships with local business communities
⛳️ Strategy 3: Provide support and consultancy for implementation
- Create a team of consultants specialised in value sharing law
- Offer a free initial assessment for interested SMEs
- Develop a step-by-step guide for implementation
- Provide workshops for SME HR teams
- Assist SMEs in setting up internal communication campaigns
- Help SMEs design custom value sharing plans
- Offer ongoing support and follow-up consultations
- Create feedback mechanisms to refine support services
- Track and report on the progress of value sharing implementations
- Provide SMEs with benchmarking data to measure their success
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
