The strategy focuses on attracting Malaysian postgraduate students to Singapore Management University (SMU) through digital marketing, partnerships, and alumni involvement. By leveraging digital marketing channels, SMU plans to target Malaysian audiences with tailored advertisements on platforms like Facebook, Instagram, and LinkedIn, and enhance the university's online presence with SEO and Google Ads. Examples include hosting webinars and collaborating with Malaysian influencers.
Establishing partnerships with local Malaysian institutions is another critical strategy. This involves identifying top universities for potential collaboration, proposing exchange programs, and attending educational fairs to forge connections. Examples include developing joint degrees and organizing webinars with Malaysian universities.
Enhancing alumni involvement emphasizes creating an SMU alumni network in Malaysia. This network aims to actively engage alumni to participate in mentorship programs, promotional campaigns, and networking events, hence leveraging their experiences to showcase the university's value. Examples include hosting alumni-led panel discussions and featuring their success stories in recruitment efforts.
The strategies
⛳️ Strategy 1: Leverage digital marketing channels
- Develop targeted advertisements for Malaysian audiences on social media platforms like Facebook and Instagram
- Utilise Google Ads with keywords focused on studying abroad and postgraduate opportunities
- Create engaging content highlighting the benefits of studying at SMU, tailored for Malaysian students
- Set up email marketing campaigns targeting prospective students who have expressed interest
- Optimise the university website for SEO with Malaysian-specific search terms
- Host virtual open days and webinars specifically for students from Malaysia
- Collaborate with Malaysian influencers in the education sector to promote SMU
- Produce testimonial videos from current Malaysian students and alumni at SMU
- Utilise LinkedIn for targeted promotions aimed at mid-career professionals in Malaysia
- Monitor and track the performance of all digital campaigns to optimise for better results
⛳️ Strategy 2: Establish partnerships with local institutions
- Identify top Malaysian universities and institutions for potential partnerships
- Propose exchange programmes or collaborative projects between SMU and Malaysian institutions
- Attend education fairs and conferences in Malaysia to network with institutional representatives
- Collaborate with Malaysian educational agencies to promote SMU courses
- Organise joint webinars with Malaysian universities showcasing educational pathways
- Develop dual-degree or certificate programmes with Malaysian institutions
- Host faculty exchange programmes to foster closer academic connections
- Offer exclusive scholarships or financial aid packages for students from partner institutions
- Create a Malaysian student ambassador programme to promote SMU at local universities
- Run joint research initiatives to showcase academic synergy between SMU and Malaysian institutions
⛳️ Strategy 3: Enhance alumni involvement for outreach
- Create an alumni network specifically for SMU graduates in Malaysia
- Organise networking events and career fairs in Malaysia featuring alumni success stories
- Develop mentorship programmes connecting alumni with prospective students
- Identify key alumni working in the education sector and engage them in recruitment efforts
- Leverage alumni testimonials in promotional materials and recruitment campaigns
- Host panel discussions with alumni focusing on the benefits of studying at SMU
- Create an alumni advisory board to provide insights on improving recruitment efforts
- Utilise alumni connections to foster relationships with Malaysian academic communities
- Run social media campaigns featuring alumni achievements to inspire prospective students
- Encourage alumni to be guest lecturers or speakers at events targeting Malaysian audiences
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
