Strategies and tactics for increasing brand awareness for luxury hair product brand on social media
The strategy to increase brand awareness for a luxury hair product brand on social media focuses on three key areas: creating high-quality content, engaging with the audience, and optimizing social media profiles. The first strategy involves hiring professional photographers, developing a content calendar for consistent posting, and creating engaging videos. Examples include before-and-after posts to showcase product effectiveness and collaborations with influencers for authentic reviews.
Engagement is another crucial part, with actions like responding promptly to comments, hosting live Q&A sessions, and encouraging user-generated content via hashtags. Activities such as giveaways and interactive Instagram Stories can further boost engagement.
Optimizing social media profiles entails using a consistent brand logo, crafting a compelling bio with keywords, and leveraging Instagram Shopping to tag products in posts. Regular updates and monitoring profile analytics help refine the approach.
The strategies
⛳️ Strategy 1: Create high-quality content
- Hire a professional photographer for product photoshoots
- Develop a content calendar for consistent posting
- Create short, engaging videos highlighting product benefits
- Collaborate with influencers for authentic product reviews
- Write informative captions with strong call-to-actions
- Use high-quality images and videos in all posts
- Create before-and-after posts to show product effectiveness
- Use user-generated content to build trust
- Invest in graphic design for visually appealing posts
- Use storytelling to connect emotionally with the audience
⛳️ Strategy 2: Engage with your audience
- Respond promptly to comments and messages
- Host live Q&A sessions on Instagram and Facebook
- Run polls and quizzes to engage your audience
- Encourage user-generated content through hashtags
- Host giveaways and contests to incentivise engagement
- Create interactive Instagram Stories with stickers and questions
- Collaborate with influencers to host takeovers
- Engage with followers' content by liking and commenting
- Use the Instagram and Facebook stories feature daily
- Join relevant Facebook groups and participate actively
⛳️ Strategy 3: Optimise social media profiles
- Use a consistent brand logo and colour scheme
- Write a compelling bio with keywords and hashtags
- Include a link to your website or product page in the bio
- Use Instagram and Facebook highlights to showcase products
- Create branded hashtags and use them consistently
- Regularly update profile pictures and cover photos
- Ensure contact information is easily accessible
- Use Instagram Shopping to tag products in posts
- Utilise TikTok's business profile features
- Monitor profile analytics to refine strategy
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
