The strategy to promote the Duke of Edinburgh's Award Programme in Sri Lanka aims to enhance awareness and participation by collaborating with local educational institutions, leveraging digital platforms, and engaging with community organizations. By reaching out to schools and universities, the strategy fosters long-term partnerships and trains educators as leaders, while award presentation ceremonies and alumni engagement inspire students, further boosted by student-led awareness events.
Digital outreach involves vibrant social media campaigns and the creation of informational websites to highlight participant success stories. Through partnerships with local influencers and email marketing, the strategy targets broader audiences, inviting interaction and fostering community via online forums and live sessions.
Engagement with local organizations strengthens the programme’s presence by hosting informational events at community centers and youth groups. Community ambassadors, business incentives, and experiential workshops build grassroots support, creating a network of local leaders and role models to champion the award, fostering a supportive environment through strategic partnerships and volunteer initiatives.
The strategies
⛳️ Strategy 1: Enhance collaboration with local educational institutions
- Reach out to schools and universities to introduce the programme through workshops and seminars
- Develop partnerships with educational boards to include the award programme in their extracurricular activities
- Train teachers and lecturers as award leaders through specialised training sessions
- Create informative brochures and materials to distribute in educational settings
- Organise award presentation ceremonies at schools and universities to motivate students
- Engage alumni of the programme to speak at educational institutions
- Establish a mentorship programme linking award participants with schools
- Host monthly webinars with educational staff explaining the benefits of the award
- Launch a promotional campaign targeting educational administrators via newsletters
- Work with student councils to create awareness events in their schools
⛳️ Strategy 2: Leverage digital and social media platforms
- Design an engaging social media campaign showcasing success stories of award participants in Sri Lanka
- Create video content highlighting the skills developed through the programme
- Conduct regular live sessions on social media platforms with Q&A sections
- Develop a user-friendly, informational website dedicated to the Sri Lankan audience
- Implement targeted online advertisements to reach potential participants
- Collaborate with local influencers to share their experiences with the award
- Set up an online forum for current and prospective participants to exchange experiences
- Utilise email marketing to provide updates and success stories to interested parties
- Encourage participants to share their journeys using a specific hashtag
- Regularly update social media pages with engaging content and news
⛳️ Strategy 3: Engage with local community organisations
- Identify and partner with community centres to host informational sessions
- Collaborate with youth organisations to integrate the award programme into their activities
- Develop a community ambassador initiative involving local sports clubs
- Organise 'Meet the Award' days with community groups to explain the programme
- Incentivise businesses to support or sponsor award participants in their localities
- Host monthly community events and workshops in collaboration with local NGOs
- Provide promotional materials to community organisations for distribution
- Offer experiential workshops incorporating aspects of the award relevant to each community
- Launch a volunteer programme connecting communities to the award
- Facilitate networking events connecting participants with local leaders and role models
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
