Strategies and tactics for publicising a theatre play
The strategy for publicizing a theatre play aims to increase awareness and attendance through three primary approaches: leveraging social media channels, utilizing traditional media outlets, and engaging with the local community. Each strategy is supported by actionable items designed to attract a wide audience and create buzz around the event.
Leveraging social media includes actions like creating a content calendar, sharing behind-the-scenes footage, collaborating with influencers, and running targeted ads. For example, video teasers posted on Instagram and Facebook can generate interest and anticipation. Traditional media efforts involve sending press releases, arranging interviews, and distributing flyers, helping to reach a demographic that might not be as active online. Engaging with the local community includes hosting meet-and-greet events, organizing workshops, and collaborating with local businesses for cross-promotions, thereby fostering a deeper connection with the potential audience.
By combining these efforts, the strategy aims to maximize reach and create a compelling presence across different platforms both online and offline, ensuring the theatre play garners attention from diverse groups.
The strategies
⛳️ Strategy 1: Leverage social media channels
- Create a content calendar with regular posts about the play
- Utilise Instagram and Facebook stories for behind-the-scenes footage
- Collaborate with influencers to promote the play to their followers
- Run targeted ads on social media platforms to reach potential theatre-goers
- Engage with audience through comments, likes, and shares to generate buzz
- Create an event page on Facebook and invite followers to attend
- Share testimonials and reviews from early viewers to build credibility
- Use hashtags related to the play and trending topics to increase visibility
- Host giveaways and contests to create excitement around the play
- Post video teasers and trailers to spark interest and anticipation
⛳️ Strategy 2: Utilise traditional media outlets
- Send press releases to local newspapers, TV, and radio stations
- Arrange interviews with the cast and crew on local morning shows
- Invite journalists and bloggers to a special preview of the play
- Advertise in local event magazines and theatre publications
- Distribute flyers and posters in high-traffic areas and local businesses
- Partner with local radio stations for ticket giveaways and promotions
- Pitch feature stories about the play's unique aspects to local media
- Create a press kit with photos, bios, and background information to send to media
- Purchase ad space on local public transport systems
- Coordinate with local schools and universities to spread the word among students
⛳️ Strategy 3: Engage with the local community
- Host meet-and-greet events with the cast and crew
- Organise workshops and Q&A sessions about theatre and acting
- Collaborate with local businesses for cross-promotions and discounts
- Offer special deals and group rates for local organisations and clubs
- Participate in community events and festivals to hand out flyers
- Set up pop-up performances in public spaces to attract attention
- Work with local charities to offer discounted tickets for fundraisers
- Create a volunteer programme to involve the community in the production process
- Partner with local schools for educational performances and discussions
- Engage with local theatre groups and societies to spread the word
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
