The strategy aims to generate a $200K sales pipeline and close $60K in business within two months, focusing on deals averaging $15K. To achieve this, it emphasizes intensifying lead generation efforts. This involves identifying high-potential industries, creating targeted email campaigns, conducting daily cold calls, using LinkedIn Sales Navigator, attending industry events, and implementing a referral program.
Additionally, optimizing lead nurturing processes is crucial. This includes segmenting leads based on industry, creating follow-up schedules, personalizing outreach, and using CRM software. The strategy also suggests offering value through educational content, hosting Q&A sessions, and providing product updates and free trials.
Finally, enhancing deal closing techniques ensures success. Customizing proposals, outlining value propositions, handling objections with a script, offering limited-time discounts, scheduling product demos, leveraging testimonials, and establishing urgency are key actions. Regularly updating the CRM and reviewing weekly targets keeps the sales team on track.
The strategies
⛳️ Strategy 1: Intensify lead generation efforts
- Identify and target industries with high potential for $15K deals
- Create targeted email campaigns for lead generation
- Conduct cold calling sessions daily
- Utilise LinkedIn Sales Navigator for prospecting
- Attend relevant industry events and conferences
- Implement a referral programme to encourage existing customers to refer leads
- Collaborate with marketing for content-driven lead generation
- Run social media ad campaigns focusing on target audience
- Host webinars to attract potential leads
- List on B2B marketplaces and directories
⛳️ Strategy 2: Optimise lead nurturing processes
- Segment leads based on industry and fit
- Create a follow-up schedule for each lead segment
- Personalise outreach emails for better engagement
- Use CRM software to track and manage leads
- Schedule regular check-ins with leads
- Provide value through educational content like case studies and whitepapers
- Host live Q&A sessions to address lead concerns
- Send periodic updates about product improvements and features
- Offer free trials or demos to qualified leads
- Identify and engage decision-makers within lead organisations
⛳️ Strategy 3: Enhance deal closing techniques
- Prepare customised proposals for each lead
- Outline clear value propositions in sales meetings
- Utilise a script for objection handling
- Offer limited-time discounts or incentives
- Schedule product demos to demonstrate value
- Establish a sense of urgency in communications
- Leverage testimonials and case studies during negotiations
- Regularly update and track sales pipeline in CRM
- Set weekly sales targets and review progress
- Schedule follow-ups immediately after sales meetings
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
