The JSON strategy revolves around finding sponsors for a professional basketball team through three main tactics. The first strategy focuses on identifying potential sponsors by delving into research, targeting industries aligned with the team’s brand, and considering unique sponsors like tech startups. For example, a fintech company might see benefit in reaching a sports-loving audience through sponsorship.
The second strategy involves preparing persuasive sponsorship proposals. This includes outlining sponsorship benefits, sharing team performance metrics, and offering varied sponsorship packages. Incorporating testimonials from current sponsors and personalizing proposals to spotlight mutual goals can also enhance appeal.
Finally, engaging with potential sponsors is critical. This involves using networking events, scheduling meetings, leveraging social media, and sharing team success stories regularly. Organizing sponsor engagement events during games can further solidify sponsor relationships, providing a tangible connection with the team.
The strategies
⛳️ Strategy 1: Identify potential sponsors
- Research companies with a history of sponsoring sports teams
- Create a list of industries that align with the team's brand
- Identify local businesses that could benefit from team exposure
- Analyse competitors’ sponsors to identify potential leads
- Seek brands that target the team's audience demographics
- Consider non-traditional sponsors like tech startups and fintech companies
- Evaluate social media sponsorships for digital-only brands
- Identify companies with CSR initiatives tied to sports
- Approach sportswear and equipment companies
- Look for sponsors with a vested interest in the community
⛳️ Strategy 2: Prepare persuasive sponsorship proposals
- Draft a template with key sponsorship benefits outlined
- Include team statistics, performance, and popularity metrics
- Emphasise the audience reach through broadcasts and social media
- Prepare case studies demonstrating previous sponsor successes
- Offer varied sponsorship packages to suit different budgets
- Include tangible ROI metrics in the proposal
- Highlight community engagement and outreach programmes
- Personalise proposals to align with potential sponsors’ goals
- Incorporate testimonials from current sponsors
- Define the exclusivity of the sponsorship rights
⛳️ Strategy 3: Engage with potential sponsors
- Initiate contact through networking events relevant to sponsors
- Set up meetings to discuss partnership opportunities
- Leverage existing networks to make introductions
- Use social media and LinkedIn to engage with brand decision-makers
- Plan a sponsor engagement event during a game or practice
- Schedule follow-up meetings to deepen relationships
- Utilise email marketing to reach prospective sponsors
- Share updates and team success stories regularly with leads
- Provide custom experience previews for interested sponsors
- Ask current partners for referrals or introductions
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
