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3 strategies and tactics for Sponsorship

What is Sponsorship strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Identifying the optimal Sponsorship strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Sponsorship strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Sponsorship strategy examples

You will find in the next section many different Sponsorship tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for finding sponsors for a professional basketball team

  • ⛳️ Strategy 1: Identify potential sponsors

    • Research companies with a history of sponsoring sports teams
    • Create a list of industries that align with the team's brand
    • Identify local businesses that could benefit from team exposure
    • Analyse competitors’ sponsors to identify potential leads
    • Seek brands that target the team's audience demographics
    • Consider non-traditional sponsors like tech startups and fintech companies
    • Evaluate social media sponsorships for digital-only brands
    • Identify companies with CSR initiatives tied to sports
    • Approach sportswear and equipment companies
    • Look for sponsors with a vested interest in the community

  • ⛳️ Strategy 2: Prepare persuasive sponsorship proposals

    • Draft a template with key sponsorship benefits outlined
    • Include team statistics, performance, and popularity metrics
    • Emphasise the audience reach through broadcasts and social media
    • Prepare case studies demonstrating previous sponsor successes
    • Offer varied sponsorship packages to suit different budgets
    • Include tangible ROI metrics in the proposal
    • Highlight community engagement and outreach programmes
    • Personalise proposals to align with potential sponsors’ goals
    • Incorporate testimonials from current sponsors
    • Define the exclusivity of the sponsorship rights

  • ⛳️ Strategy 3: Engage with potential sponsors

    • Initiate contact through networking events relevant to sponsors
    • Set up meetings to discuss partnership opportunities
    • Leverage existing networks to make introductions
    • Use social media and LinkedIn to engage with brand decision-makers
    • Plan a sponsor engagement event during a game or practice
    • Schedule follow-up meetings to deepen relationships
    • Utilise email marketing to reach prospective sponsors
    • Share updates and team success stories regularly with leads
    • Provide custom experience previews for interested sponsors
    • Ask current partners for referrals or introductions
sponsorshipengagementmarketing-managersponsorship-coordinatorsales-teammarketing-team
Implement these strategies

Strategies and tactics for creating an off-road team using a trophy truck

  • ⛳️ Strategy 1: Build the team

    • Recruit experienced off-road drivers
    • Hire skilled mechanics with knowledge of trophy trucks
    • Find a team manager with experience in off-road racing
    • Recruit support staff such as logistics coordinators and public relations
    • Establish roles and responsibilities for each team member
    • Create a communication plan for team coordination
    • Hold regular meetings to discuss team progress and goals
    • Develop a training program for drivers and mechanics
    • Foster a team culture focused on collaboration and performance
    • Set up a system for monitoring team member performance

  • ⛳️ Strategy 2: Acquire and prepare the trophy truck

    • Research and purchase a competitive trophy truck
    • Perform necessary modifications to meet Baja racing standards
    • Implement a regular maintenance schedule for the truck
    • Stock up on essential spare parts and tools
    • Establish a relationship with suppliers for quick part replenishment
    • Set up a garage or workshop for truck maintenance and repairs
    • Install safety features such as roll cages and harnesses
    • Optimize the truck’s performance through testing and adjustments
    • Create a detailed log of all modifications and maintenance
    • Ensure that all team members are familiar with the truck’s specifications and maintenance routines

  • ⛳️ Strategy 3: Secure sponsorship and funding

    • Create a compelling sponsorship proposal
    • Identify potential sponsors within the automotive and racing industry
    • Reach out to companies with tailored proposals
    • Utilise social media to build a following and attract sponsors
    • Attend industry events to network with potential sponsors
    • Offer sponsors visible branding opportunities on the truck and team gear
    • Develop tiered sponsorship packages with varying levels of exposure
    • Provide regular updates to sponsors on the team’s progress
    • Showcase successful races and milestones to sponsors
    • Ensure all agreements with sponsors are in writing and clearly defined
off-roadsponsorshipteam-managermechanicdriver-teamsupport-staff
Implement these strategies

Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
Implement these strategies

How to track your Sponsorship strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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