The strategy titled "Making Money on Pinterest" focuses on leveraging the platform to generate income through various methods. The first approach, "Leverage Affiliate Marketing," involves joining programs related to your niche and designing appealing pins that link to products. For instance, joining affiliate groups and using Pinterest Ads can expand your reach, while engaging with followers by replying to comments builds community trust.
Another strategy is "Sell Digital Products." Here, creators design products like eBooks or courses and share them using high-quality pins with compelling calls to action. Collaborating with influencers can increase visibility, similarly offering discounts through pins draws in interest.
Lastly, "Drive Traffic to a Monetised Blog" suggests creating engaging blog content optimized for Pinterest. By using rich pins, group boards, and webinars, bloggers can increase their post visibility. Integrating Pinterest widgets on the blog further facilitates sharing, converting visitors into subscribers, and analyzing traffic using analytics tools helps refine strategies.
The strategies
⛳️ Strategy 1: Leverage Affiliate Marketing
- Identify popular affiliate programmes related to your niche
- Create a Pinterest business account to access analytics
- Design visually appealing pins linking back to affiliate products
- Use keywords and hashtags to enhance discoverability of pins
- Join affiliate marketing group boards to expand reach
- Use Pinterest analytics to track pin performance and optimise content
- Promote affiliate pins through Pinterest Ads to amplify reach
- Develop a consistent pinning schedule to stay active
- Interlink affiliate product pins with related blog content
- Engage with followers by responding to comments and messages
⛳️ Strategy 2: Sell Digital Products
- Create a digital product such as eBooks, courses, or printables
- Set up an online shop or use platforms like Etsy to sell products
- Design high-quality pins showcasing your digital products
- Incorporate compelling call-to-action text on pins
- Use rich pins for enhanced visibility and product details
- Pin regularly and at optimal times to maximise exposure
- Engage with Pinterest communities related to your product
- Collaborate with Pinterest influencers to review and share products
- Offer periodic discounts or promotions through pins
- Analyse which pins drive the most traffic and sales and iterate
⛳️ Strategy 3: Drive Traffic to a Monetised Blog
- Create valuable blog content that aligns with Pinterest audience interests
- Develop attractive graphics for each blog post, optimised for sharing on Pinterest
- Implement SEO best practices in both blog content and pin descriptions
- Use group boards to increase your blog post pin visibility
- Host or join Pinterest webinars to increase audience reach
- Integrate Pinterest widgets on your blog for easy pinning
- Utilise email marketing to convert visitors into subscribers from Pinterest traffic
- Offer exclusive content upgrades on the blog to encourage pinning
- Analyse blog traffic sources and conversion rates through analytics tools
- Continuously update and repurpose evergreen content to keep pins relevant
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
