Strategies and tactics for building Easy & Compelling Discovery on walmart.ca
The strategy titled "Building Easy & Compelling Discovery on walmart.ca" aims to enhance the shopping experience by providing category-specific tools, improving trust with marketplace businesses, and expanding the seller platform. For instance, Walmart will implement advanced filtering options and a recommendation engine to help customers find products effortlessly. Badges like "Best Seller" and "Top Rated" will guide shoppers, while video reviews and thematic shopping guides will add value. Additionally, a live chat feature and user-generated content will provide more product insights.
To improve trust, Walmart will include transparent seller ratings and create detailed seller profiles. Programs like "Verified Seller" and a mediation centre for dispute resolution will ensure higher quality and reliability. Sellers will receive feedback reports and be encouraged to use Walmart's fulfillment services to boost customer satisfaction.
The expansion of the seller platform involves streamlining the onboarding process, offering 24/7 helpline support, and implementing AI-driven tools for better inventory management. Sellers can participate in community forums, quarterly virtual conferences, and leverage promotional tools to increase their visibility on the platform.
The strategies
⛳️ Strategy 1: Enhance category-specific shopping tools
- Implement advanced filtering options by price, customer ratings, and brand
- Introduce a 'Best Seller' and 'Top Rated' badge system in each category
- Develop a category-specific recommendation engine based on browsing and purchase history
- Create thematic shopping guides and seasonal trends within each category
- Incorporate video reviews and unboxing videos for top-rated products
- Launch a live chat feature for product-specific inquiries
- Deploy user-generated content specific to categories such as customer photos and tips
- Enable wishlist and registry features tailored for different categories
- Develop a mobile-friendly interface focused on category navigation
- Regularly update category landing pages to highlight new arrivals and exclusives
⛳️ Strategy 2: Improve trust and transparency with marketplace businesses
- Implement a transparent seller rating system based on customer reviews
- Create detailed seller profiles including company history and policies
- Establish a 'Verified Seller' programme for high-quality marketplace businesses
- Develop a mediation and resolution centre for dispute handling
- Offer educational webinars for sellers on best practices and compliance
- Include a marketplace guarantee programme for enhanced purchase protection
- Provide real-time tracking and updates for marketplace orders
- Encourage sellers to use Walmart fulfillment services for better reliability
- Highlight top-performing marketplace businesses in a dedicated section
- Offer regular feedback and analytics reports to sellers to improve their service
⛳️ Strategy 3: Expand and support the seller platform
- Streamline the seller onboarding process with step-by-step tutorials
- Develop a detailed seller handbook covering all operational aspects
- Offer a 24/7 helpline and dedicated account managers for seller support
- Implement AI-driven tools for inventory and order management
- Launch a seller community forum for advice and networking
- Introduce promotional tools allowing sellers to create special offers and discounts
- Provide detailed analytics on customer behaviour and sales performance
- Organise quarterly virtual conferences for seller engagement
- Integrate with popular ecommerce tools like Shopify and Magento
- Run marketing campaigns to highlight unique products from marketplace sellers
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
