The strategy "Strengthening Employer Branding" revolves around enhancing Holman Automotive's appeal as an employer in Hyderabad. It emphasizes authenticity by developing a unique Employer Value Proposition (EVP) that resonates locally. For example, highlighting company culture through employee testimonials and open house events gives potential hires a genuine understanding of the workplace.
Leveraging digital platforms is another focus. Here, revamping the careers page and publishing engaging content on LinkedIn and Instagram help to present a vibrant company culture. Hosting webinars and implementing employee advocacy also enhance visibility and engagement.
Community involvement is crucial for brand visibility. By partnering with local universities for internships and supporting community events, the company deepens its local roots. Offering scholarships and engaging with niche professional groups further solidified Holman’s commitment to community development.
The strategies
⛳️ Strategy 1: Position your company authentically
- Develop a unique employer value proposition that resonates with local talent
- Highlight company values and culture in all communication
- Showcase employee testimonials through various platforms
- Create video content that gives a glimpse into a day at Holman Automotive
- Organise open house events where potential candidates can experience the workplace
- Use social media to share behind-the-scenes content and success stories
- Align your employer branding efforts with company mission and objectives
- Utilise local influencers to amplify your employer brand message
- Ensure all job descriptions reflect the company culture and values
- Regularly review and update all employer branding materials
⛳️ Strategy 2: Leverage digital platforms
- Revamp the careers page to make it more engaging and informative
- Use LinkedIn to publish articles about company culture and career development
- Conduct webinars or virtual Q&A sessions with current employees
- Create an Instagram account focused on company culture and team activities
- Implement an employee advocacy programme to encourage social sharing
- Utilise Glassdoor to manage and respond to employee reviews
- Develop targeted recruitment campaigns on social media
- Use analytics tools to measure the effectiveness of digital branding efforts
- Collaborate with local job boards and websites for focused outreach
- Invest in SEO strategies to enhance visibility of career opportunities
⛳️ Strategy 3: Engage in community involvement
- Partner with local universities and colleges for internship programmes
- Host workshops and seminars in educational institutions
- Participate in local job fairs and employment events
- Support community events and initiatives to increase brand visibility
- Offer scholarships or sponsorship to local students
- Collaborate with industry associations for networking and branding
- Launch a community-driven project highlighting your company's values
- Organise employee volunteer days to promote team spirit and community care
- Develop relationships with influential local organisations
- Identify niche professional groups to engage with purposefully
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
