The strategy to gain more members for the Louisiana Emergency Preparedness Association involves three key components. First, enhancing the online presence includes revamping the website for a better user experience, creating engaging social media profiles, and developing a content calendar for regular posts. For example, a Facebook page with regular updates on emergency preparedness tips can attract potential members.
Second, hosting events and workshops aims to engage the community through local workshops, annual conferences, and online training sessions. Networking events and partnerships with local businesses further support these efforts. For instance, a webinar on hurricane preparedness can draw in remote participants.
Finally, building partnerships and engaging communities focuses on collaborating with local government agencies, schools, and corporate organizations for memberships. Community engagement can be seen through participation in local fairs and offering group discounts. An example includes a membership drive at a local college campus.
The strategies
⛳️ Strategy 1: Enhance online presence
- Revamp the official website for better user experience
- Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
- Develop a content calendar for regular posts and engagement
- Start an email newsletter to share important updates and events
- Use targeted social media ads to reach potential members
- Implement Search Engine Optimisation (SEO) strategies for better online visibility
- Create and share educational videos and webinars on emergency preparedness
- Engage with followers by responding to comments and messages promptly
- Collaborate with influencers in the emergency preparedness niche
- Provide online membership sign-up options
⛳️ Strategy 2: Host events and workshops
- Organise regular local workshops and training sessions
- Host annual conferences and invite guest speakers
- Offer webinars and online training sessions for remote members
- Create networking events to connect members and industry professionals
- Provide incentives for members to bring a friend to events
- Partner with local businesses and organisations for co-hosted events
- Distribute flyers and posters in community centres and public spaces
- Offer free introductory sessions to attract new members
- Ensure events are well-publicised through social media and email
- Gather feedback from attendees to improve future events
⛳️ Strategy 3: Build partnerships and engage communities
- Collaborate with local government agencies and emergency services
- Partner with schools, universities, and educational institutions
- Reach out to corporate organisations for corporate memberships
- Engage with community centres and local clubs
- Offer group discounts and corporate membership packages
- Participate in local fairs and festivals to increase visibility
- Establish a referral programme with incentives for current members
- Provide resource materials and training to local communities
- Create a mentorship programme connecting new members with seasoned professionals
- Highlight success stories and testimonials from existing members
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
