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3 strategies and tactics for Membership Growth

What is Membership Growth strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Membership Growth strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Membership Growth strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Membership Growth strategy examples

We've added many examples of Membership Growth tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options

  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members
membership-growthcommunity-engagementmarketing-strategistevent-coordinatorsocial-media-teampartnership-development-team
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Strategies and tactics for creating a successful doorstepsports club strategy

  • ⛳️ Strategy 1: Enhance reputation and popularity

    • Develop a strong branding and marketing plan to increase visibility in the community
    • Launch social media campaigns targeting local youth and families
    • Host open house events and free trial sessions to attract new members
    • Create partnerships with local schools to promote the program
    • Collect and share testimonials and success stories from current participants
    • Organise community events to showcase the club’s offerings
    • Introduce a referral program to encourage current members to bring friends
    • Seek local media coverage for events and special activities
    • Provide branded merchandise to enhance club visibility
    • Regularly update the community on club activities through newsletters and social media posts

  • ⛳️ Strategy 2: Incorporate more learning opportunities

    • Design and implement diverse learning modules into the program including cooking, judo, basketball, football, and tech ball
    • Hire or train staff with expertise in these new learning areas
    • Schedule regular workshops and classes in the new areas
    • Develop a curriculum and learning objectives for each module
    • Introduce a mentorship program where experienced participants help newcomers
    • Gather and utilise feedback from participants to refine the learning modules
    • Create progress tracking and recognition systems for skills development
    • Organise inter-club challenges and exhibitions for skill demonstration
    • Provide resources and materials for self-directed learning
    • Encourage staff to share knowledge and provide ongoing training

  • ⛳️ Strategy 3: Optimise staff allocation and responsibilities

    • Conduct a skills audit to identify the strengths and areas for development of each staff member
    • Clearly define roles and responsibilities for lead workers, youth workers, and support workers
    • Implement a schedule that maximizes coverage during peak sessions
    • Create a mentorship program pairing experienced staff with younger workers
    • Provide regular training opportunities to upskill all staff members
    • Establish a feedback system where staff can voice suggestions and concerns
    • Introduce team-building activities to enhance staff collaboration
    • Develop a system to monitor and review staff performance
    • Allocate time for regular team meetings to ensure alignment
    • Recognise and reward staff contributions and successes to enhance morale

  • ⛳️ Strategy 4: Expand membership numbers over three years

    • Set specific membership growth targets for each year
    • Implement a membership drive campaign with incentives for new sign-ups
    • Offer special discounts or packages for family memberships
    • Regularly review and adjust the membership pricing strategy
    • Develop retention strategies to keep current members engaged
    • Hold recruitment events at local schools and community centres
    • Collaborate with local youth organisations for joint events
    • Provide a variety of membership options to suit different needs
    • Track data on membership trends to refine recruitment strategies
    • Continuously collect member feedback to improve satisfaction

  • ⛳️ Strategy 5: Improve program management and funding

    • Create a detailed annual plan outlining objectives, activities, and key metrics
    • Establish a clear budget and funding requirements per activity
    • Seek partnerships with local businesses for sponsorship opportunities
    • Apply for community grants and public funding relevant to youth sports
    • Develop a fundraising committee to explore diverse funding avenues
    • Conduct regular financial audits to ensure transparency and efficiency
    • Introduce membership fees where appropriate to cover program costs
    • Organise fundraising events to raise additional funds
    • Implement efficient resource management strategies
    • Leverage volunteer contributions to supplement staffing needs
brandingmembership-growthyouth-workermarketing-specialistcommunity-outreach-teamprogram-development-team
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Strategies and tactics for transforming Education for Marginalized Communities

  • ⛳️ Strategy 1: Organise national prayers for APBET community

    • Select a venue considering accessibility and size to accommodate expected participants
    • Coordinate with local religious leaders for participation and guidance
    • Develop a detailed agenda for the prayer meeting including speeches, prayers, and testimonials
    • Arrange for media coverage to ensure the event receives adequate publicity
    • Hire a logistics team to manage set up and break down at the venue
    • Organise refreshments for guests and participants
    • Create promotional materials to invite community members
    • Set up a team to manage the budget and track expenses against the Ksh 400,000 allocation
    • Arrange transport for attendees from remote areas
    • Conduct a follow-up survey to assess the impact of the event

  • ⛳️ Strategy 2: Conduct financial empowerment and UASA SACCO sensitisation workshops

    • Identify and book venues in each Nairobi sub-county for workshops
    • Develop workshop materials focusing on saving, investment, and financial wellness
    • Collaborate with financial experts to deliver sessions on financial literacy
    • Start a SACCO membership registration drive in each workshop
    • Organise logistics including transportation, seating, and audio-visual equipment
    • Provide refreshments and ensure adequate comfort for participants
    • Track registration and feedback to measure effectiveness
    • Create a schedule for the workshops across 10th–20th April 2025 for phased execution
    • Monitor and manage budget for each sub-county session ensuring adherence to Ksh 40,000
    • Post-workshop, compile a report on attendance, feedback, and membership sign-ups

  • ⛳️ Strategy 3: Engage in policy sensitisation and leadership elections

    • Promote understanding of policy changes within APBET community through workshops
    • Schedule workshops focusing on Competency-Based Curriculum and the Education Act
    • Facilitate sub-county leadership elections providing clear guidelines
    • Organise logistics and venue arrangements in all 17 sub-counties
    • Recruit facilitators to lead workshops and manage election processes
    • Produce informational materials summarising key policy points
    • Encourage participation through community outreach and promotion
    • Adhere to a detailed budget ensuring expenses per sub-county do not exceed Ksh 40,000
    • Ensure transparent and fair election processes with oversight committees
    • Compile reports on workshop outcomes and election results
educationempowermentreligious-leaderfinancial-expertlogistics-teamoutreach-team
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How to track your Membership Growth strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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