The strategy aims to grow consent among oral care healthcare professionals and LTC (long-term care) pharmacy professionals by leveraging three key approaches.
First, targeted outreach involves identifying the relevant groups and creating personalized email campaigns. The strategy includes follow-up actions such as phone calls and webinars to offer exclusive content or promotions. By organizing events, providing product samples, and analyzing feedback, the outreach efforts are refined and professionals are incentivized through recognition and rewards.
Second, leveraging social proof and testimonials seeks to build credibility. It includes collecting testimonials from respected professionals, creating video case studies, and sharing success stories on social media. This strategy also promotes referral programs, live Q&A sessions, and the development of infographics with testimonial quotes to foster trust and engagement.
Lastly, forming partnerships with professional associations helps amplify the outreach. The plan involves identifying key associations, sponsoring their events, and collaborating on educational content. Additionally, it includes offering exclusive deals and facilitating networking opportunities within the association's framework.
The strategies
⛳️ Strategy 1: Conduct targeted outreach
- Identify target groups of oral care and LTC pharmacy professionals
- Create personalised email campaigns for these groups
- Follow up with phone calls or webinars
- Offer exclusive content or promotions for early consent
- Develop educational materials focused on the benefits of oral care
- Organise in-person or virtual events to address concerns
- Provide samples of oral care products
- Collect and analyse feedback for continuous improvement
- Recognise and reward professionals who provide consent
- Use data analytics to refine targeting and outreach efforts
⛳️ Strategy 2: Leverage social proof and testimonials
- Collect testimonials from respected dental and pharmacy professionals
- Create video case studies showcasing successful usage
- Share success stories on social media platforms
- Integrate testimonials into email campaigns and landing pages
- Highlight peer endorsements in marketing materials
- Encourage professionals to share their experiences publicly
- Create a referral programme to incentivise sharing
- Host live Q&A sessions with satisfied professionals
- Develop shareable infographics with testimonial quotes
- Monitor and engage with feedback on public forums and social media
⛳️ Strategy 3: Form partnerships with professional associations
- Identify key professional associations in oral care and LTC pharmacy
- Reach out to the associations to discuss potential partnerships
- Sponsor events or webinars hosted by these associations
- Collaborate on educational content distributed by the associations
- Offer exclusive deals or product samples through the associations
- Provide expert speakers for association conferences and seminars
- Create joint press releases to announce partnerships
- Feature association logos on your marketing materials
- Facilitate networking opportunities through the associations
- Continuously engage with association members for feedback and improvement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
